Himax Technologies, Inc. ("Himax" or "company")
(Nasdaq:HIMX) Tainan, Taiwan, has introduced its new generation single
chip display driver for TFT-LCD handsets, the HX8352. The new chip is
among the world's first that integrates features including Content
Adaptive Brightness Control, MDDI* and MIPI** interface, RGB separated
gamma correction, and supports up to Ultra Wide QVGA (240X480)
resolution, suitable for multimedia- rich portable devices, such as
3G/3.5G and smart phones. The HX8352 has passed customer qualifications
and is ready for mass production.
There is an increasing demand for handsets that transmit
multi-media data, and as a result, there is a greater adoption of
larger, higher resolution, and higher power consuming panels by
handsets. In order to provide high quality pictures on handsets while
controlling cost and power consumption at a relatively low level, Himax
has successfully integrated several unique features to produce a
low-cost single chip that emphasizes on high speed data transmission and
low power consumption. Currently, Himax has already seen strong interest
in the HX8352 from several of the company's Taiwanese, Mainland
Chinese, Japanese, Korean handset panel module customers, and also
Tier-1 handset makers. Several of the company's customers have
already adopted the new chip for design-in activities. With its advanced
features and early time to market, the company believes that this latest
display driver can provide great value to customers in their next
generation of multimedia-rich and power conscious portable devices.
The HX8352 supports 262K colors primarily for wide QVGA (240x400 or
240x432), and ultra wide QVGA (240x480). WQVGA and UWQVGA panels provide
handset makers with more flexibility in industrial design, user
interface, and feature applications.
In addition to regular functions, the HX8352 integrates unique
features enabling better TFT-LCD panel performance for multimedia-rich
portable devices, such as 3G/3.5G and smart phones. Content Adaptive
Backlight Control (CABC) fine-tunes backlight brightness by analyzing
and processing the display content, which would result in an up to 50%
power saving in backlight power while maintaining a vivid display
quality.
The HX8352 also features RGB separated gamma correction. As the R,
G, B gamma curves are independently corrected, the colors would be more
accurately and precisely presented.
In terms of input interfaces, the HX8352 supports not only
traditional MPU and RGB interfaces, but also high speed serial
interfaces MDDI* and MIPI** which has emerged as popular interfaces for
multimedia-rich portable devices.
* MDDI (Mobile Display Digital Interface): A high-speed serial
interface standard drawn up by the VESA (Video Electronics Standards
Association)
** MIPI (Mobile Industry Processor Interface) is an open interface
standard for mobile application processors promoted by the MIPI
Alliance, a non-profit standardization organization established by ARM
Ltd., Nokia Corporation, STMicroelectronics N.V., and Texas Instruments
Incorporated.
About Himax Technologies, Inc.
Himax Technologies, Inc. designs, develops, and markets
semiconductors that are critical components of flat panel displays. The
company's principal products are display drivers for large-sized
TFT-LCD panels, which are used in desktop monitors, notebook computers
and televisions, and display drivers for small- and medium-sized TFT-LCD
panels, which are used in mobile handsets and consumer electronics
products such as digital cameras, mobile gaming devices and car
navigation displays. In addition, the company is expanding its product
offering to include LCD TV chipset solution, power management ICs and
LCOS microdisplays. Based in Tainan, Taiwan, the company has regional
offices in Hsinchu and Taipei, Taiwan; Ninbo, Foshan, Suzhou and
Shenzhen, China; Yokohama, Japan and Anyangsi Kyungkido, South Korea.
For more information, call 646/536-7006 or visit
http://www.himax.com.tw.
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