VIALUXE.COM OFFERS LUXURY WATCHES/JEWELRY.

The search is over! The official launch of ViaLuxe (http://www.vialuxe.com) has transformed the luxury jewelry and watch industry. ViaLuxe is the first and only online luxury website dedicated to helping consumers find, research, and purchase the finest in authorized watch and jewelry brands. The launch came just in time for the holiday shopping season. Now, instead of pushing through crowds and waiting on never-ending lines, luxury consumers can research and locate the perfect holiday jewels and watches for their loved ones from the comfort of their own home. Launching during a pivotal time when high net worth consumers are already familiar with purchasing luxury products like cars and vacations online, there are currently no safe online sites for consumers interested in purchasing fine jewelry or high-end timepieces. The vision of two former Yahoo startup execs, ViaLuxe is the only website of its kind to provide an "authorized" environment for high net worth consumers shopping for 100% authentic luxury items. ViaLuxe works alongside the best retailers to bring the consumers the finest luxury products available.

The founders of ViaLuxe, Lawrence Kosick and Ned Taylor, known by some as the "Yahoo" guys, possess the unique blend of retail, luxury and Internet expertise. The idea for ViaLuxe came from their early years at Yahoo and countless discussions with luxury brands and customers which highlighted a huge void in the $140 billion a year watch and jewelry industry. With more than 50% of consumers using the internet to find, research and buy luxury watches and jewelry, one could not ignore the ever-increasing popularity of online shopping - especially for luxury products. Both Kosick and Taylor quickly realized that the most popular online hubs like Google, Yahoo, eBay and Amazon, were directing consumers to grey, counterfeit or unauthorized sellers. This did not provide consumers with the safe and luxurious shopping experience they wanted, and it jeopardized the reputation of luxury brands. Equally as frustrated, the brands had no way to adequately market their products online, collect data, sell or interact with their customers in an elegant and safe environment. ViaLuxe addresses this counterfeit and grey-market problem by providing the most comprehensive information for the finest watch and jewelry brands online in one safe place.

Built around providing a luxury online shopping experience, ViaLuxe offers the latest catalogs, in-depth product specifications, blogs, reviews and other rich content for over 60 of the most sought after luxury watch and jewelry brands. In addition to being used as a feature rich shopping tool, ViaLuxe offers the luxury consumer the ability to find any one of over 4000 authorized retailers online or the authorized retailer closest to their home or office. Informative articles, blogs, first-hand product reviews and celebrity trend information quickly guide customers to the brands that fit their needs. Authorized retailers are able to create their own Retailer pages on ViaLuxe with photos, merchandising and store information to better service their customers.

Luxury brands will now have access to online consumer data, and the freedom to update and control information provided about their individual brand. ViaLuxe provides brands the ability to market to potential customers in a highly targeted environment, and positioning next to other fine brands within the industry in a well-designed and authorized environment.

Time is the new Luxury; ViaLuxe offers advanced features designed to guide consumers directly to what they are searching for and save them time. The "sort and filter" feature allows the consumer to list the specific qualifications of what they are interested in (i.e. strap material, case shape, color, clarity). The filter then acts as a personal shopper and seeks out all relevant watches or jewelry items within every brand that match each of the consumer's personal specifications. Another helpful and unique tool is the "side-by-side comparison" feature which allows users to evaluate the individual design aspects of each timepiece/jewelry item and review them. Once consumers have decided which items best fit their needs, the useful "Wish List" enables them to keep a record of their most desired luxury goodies, and send to a friend. Watch & Jewelry News and Blogs are updated daily by ViaLuxe's team of watch and jewelry experts, allowing the latest brand and trend information to be at the consumer's fingertips.

ViaLuxe aims to drastically improve the online luxury shopping experience, and will soon expand their services to include authorized retailer storefronts, collector communities and clubs. Another key differentiator set to launch in the next few weeks is the ViaLuxe Concierge Service which will enable consumers to get immediate advice and help from a ViaLuxe watch/jewelry expert via phone, email or live chat. ViaLuxe is slated to add an Ecommerce platform within the next few months completing the ultimate luxury shopping experience.

For more information, call 818/766-5504 or visit http://www.vialuxe.com.