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FIREFLY MOBILE AND KIDZ BOP PLAY TOGETHER.

Telephone IP News • Jan 1, 2008 •

Firefly Mobile, America's leading designer, developer and manufacturer of innovative technology-based mobile products for kids and tweens, and Kidz Bop LLC, the owner of the best selling KIDZ BOP children's audio series, have jointly announced an agreement that will give kids the ability to download KIDZ BOP videos, ring tones and wallpapers to their flyPhone.

Firefly Mobile's newest phone, the flyPhone T, designed especially for mobile kids and tweens, features a MP3 player, video player, camera, games customizable ring tones and wallpapers that are most desireable for kids and tweens. Perfect for this innovative new phone, some of KIDZ BOP's most popular videos, wallpapers and ring tones will be available through Firefly's online store, "flyStore" for downloading onto the new flyPhone T, which launched on store shelves in October.

"The new flyPhone gives kids and tweens another way to enjoy mobile entertainment created especially for them," said Edith Bellinghausen, vice president, New Media for Razor & Tie Entertainment (the parent company of Kidz Bop LLC). "We are thrilled to bring KIDZ BOP's exciting content to the flyPhone experience in a way that lets kids and tweens personalize their phone. At the same time, parents can be assured that their kids and tweens are finding age appropriate materials at the flyStore," said Patrick Marry, CEO of Firefly Mobile.

KIDZ BOP has been named the #1 children's music series from 2002 through 2006 by Billboard. The series has sold over 10 million CDs since launching six years ago, with nine Gold-certified releases. The CD series features today's most popular songs, sung by kids for kids - which lets parents enjoy the most current songs in a kid-friendly atmosphere.

A phenomenon among kids and tweens 4-11 and a favorite among parents, KIDZ BOP is crossing over from CDs (10 million sold) to the concert stage with KIDZ BOP WORLD TOUR, which launched in October. The tour, featuring six kids, two young adults and a rock band, will run through May '08. With the most talented kids, a live rock band, lights, dancing and more, it's the ultimate kid-friendly music event and the only rock concert where kids are the stars.

About KIDZ BOP LLC

KIDZ BOP is the most-popular and most-recognized music product in the U.S. for kids aged 4-11, selling over 10 Million CDs in 6 years. Featuring today's most popular songs, sung by kids for kids, KIDZ BOP CD titles have earned nine Gold-certified albums since their debut in 2001. A number of brand extensions have helped launch KIDZ BOP into a certifiable phenomenon. KIDZBOP.com has become a fast-growing online destination, where kids can create, share and watch a variety of content, including games and activities based on music and creativity. A national tour is currently playing at theaters and small arenas across the country through June 2008. Kidz Bop LLC is a division of New York-based independent entertainment company Razor & Tie Entertainment, a vertically-integrated company that encompasses a music company with major label distribution, a home video company, a media buying company, a music publishing business, a direct marketing operation and a growing database of entertainment consumers.

For more information, visit http://www.kidzbop.com

About Firefly Mobile

Firefly Mobile is dedicated to making everyday life easier by providing unique mobile products for niche markets. The original Firefly Blue phone is winner of the 2007 Red Herring 100 Award, 2006 Consumer Electronic Association "Best of Innovations" Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device. The company's products are targeted to children from ages 5-12 and are available at major retailers in the U.S. including Target, Toys R Us, Kmart, BarnesandNoble.com, as well as regional mobile phone operators. Firefly Mobile presently manufactures cell phones for the U.S., Latin America, Europe and Australia.

For more information, visit http://www.fireflymobile.com.


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