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Idaho's political story of the decade broke on August 27, when
we learned senior Senator Larry Craig had been arrested in a Minneapolis
airport restroom.
Then, on August 28, Craig put the Idaho Statesman in the middle of
the story; on national TV, he blamed his guilty plea on our paper's
reporting.
Life becomes considerably more interesting when a twenty-seven-year
member of Congress calls your paper out.
We had to answer for our investigation into a quarter
century's worth of rumors about Craig's sexual
orientation--several months of reporting, involving some three hundred
interviews. We made the A list of the "go-to" pundits for the
networks, at least for a few days. For the first and probably only time
in my editorial-writing career, a "Nightline" segment closed
with a close-up shot of a proof of my page, hours before the Statesman
hit the front porches in sweltering late-summer Boise.
In this August 30 editorial, our editorial board called on Craig to
resign.
I wouldn't take back a word. I'm proud of how our paper
performed, on both the news and opinion side of the electrified fence.
What have I learned (so far) from the Craig saga?
1. Brace for impact. I already had one MSNBC spot under my belt
before Craig criticized the Statesman--and I was a second-string talking
head, (Wisely, the networks wanted our expert, Dan Popkey, our lead
reporter on the story.) Things got crazier as the week went on, and
would have even if Craig hadn't singled us out.
We had to figure out who had more time and who was more comfortable
doing broadcast interviews. I hate to say it, but we had to perform
triage: We made the Idaho media and the networks our priorities and
turned down the requests that fell in between.
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That was a plan on the fly. If your paper has a "disaster
plan," make sure it factors in interview requests from other media.
2. Tell your story in print. The morning we called on Craig to step
down, I blogged about why we had written what I consider an editorial of
last resort.
I got one cranky email: "Most of your readers are not
concerned about second-guessing, public self-flagellation, or the
personal anguish of Idaho Statesman editorial board members" The
numbers suggest otherwise. The blog got more online hits than the
editorial itself.
We demand transparency from our leaders; our readers demand it from
us. We should give them what they want.
3. Tell your story on the air. We were better off for getting out
and explaining both our news and editorial decisions. I saw it as a
chance to explain a sensitive editorial decision and restate our case.
Just be prepared. Some organizations make that easier; CNN seems
big on doing pre-interviews (and did one with me at my request).
And be prepared for the kind of questions that, well, we love to
ask. Invariably, everybody grilled me about Craig calling us out. Never
mind that I don't work on the news side--and never mind that we
tried not to turn this into a battle between Larry Craig and the
Statesman. I thought back to all the times when, as a reporter, I
didn't buy it when a source downplayed conflict. Ah, payback.
4. Stay in the field. I made sure to be there when Craig made his
August 28 appearance-and then on September 1, when Craig announced his
famously fluid "intent" to resign. Part of it was tactical: To
the extent that Craig's allies recognize me on sight, I wanted them
to see me there. More importantly, I needed to hear and see the news
firsthand, not on the newsroom TV. Which leads to my next point.
5. React. Craig's August 28 appearance was so defiant, and so
devoid of answers, that it forced us to rethink our position. At first,
we urged Idahoans not to rush to judgment--but also urged Craig to offer
his constituents a full explanation. When it became apparent that Craig
planned to hunker down, we decided it was time to call for his
resignation. It was the right call, made easier based on what I had seen
and heard for myself.
6. Hang in there; they'll forget you again. A couple of
minutes after Craig announced his "intent,' I was buttonholed
by a polite and enterprising student reporter from Boise High School.
Good interview, and it left me feeling better about the future of our
profession. Afterward, when I called in for my appointment to offer
reaction to MSNBC, I was politely told the network had changed plans. I
took that as a strongly worded admonishment from karma to keep it real.
Always good advice under any circumstances--especially the craziest
ones.
Kevin Richert is the editorial page editor of the Idaho Statesman
in Boise. E-mail: krichert@idahostatesman.com
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