Cold beverages.

Women drinking more of almost everything Hope to use more Males Females Bottled water 21% 35% Juice 27% 29% Milk 21% 29% Tap water 20% 18% Wine 14% 15% Diet soft drinks 12% 13% Cocktails 9% 10% Soft drinks (regular) 9% 10% Beer 15% 7% Energy Drinks 8% 6% Average (Mean) 16% 17% In spite of all the negative publicity for being environmentally damaging, female consumers hope to drink more bottled water than anything else in 2008. Except for drinking beer, female consumers have more hopes, and probably more concerns, about what beverages they are going to drink: Many more females than males also hope to drink more milk and juice.