Politics and media in cyberspace: two explorations of
the Internet's growing influence.
by Watson, W. Joe
Chadwick, A. (2006). Internet politics: States, citizens, and new
communication technologies. New York: Oxford University Press. 384
pages.
Cooper, S. D. (2006). Watching the watchdog: Bloggers as the Fifth
Estate. Spokane, WA: Marquette Books. 355 pages.
The exponential growth of the Internet has been nothing short of
astounding. Two recent books examine the ways in which this emergent
technology has influenced two of our cornerstone institutions: our
political system and our media system.
Internet Politics
Chadwick's work is a remarkably comprehensive examination of
the online phenomenon and its contribution to politics. His book,
however, is not just an exploration of parties and policies. He also
acknowledges the very real political battles for control of the
technology that allows the World Wide Web to function. He offers a
compelling outline of efforts to control Internet development, of
attempts by some governments to regulate the Internet, and of access
that contributes to a very real Digital Divide. Whether or not it is
intentional, the book conveys a sense of drama. There are those who wish
to control this online commodity, yet the genie is out of the
bottle--can anyone truly dominate this explosive force?
It is clear after reading Chadwick that the West takes the Internet
for granted. Broadband access is exploding, particularly in areas of the
United States. Political candidates use the Internet as a key means by
which they may reach out to constituents. Community networks are
exploding all over the Web, offering citizens an opportunity to engage
in political debate online rather than in their local community center.
The Internet allows people to find others of like minds, regardless of
the political fringes they may occupy (as is demonstrated by the online
organizing of neo-Nazi groups in Germany and anti-government militias in
the U.S.). Chadwick points out this isn't surprising, given that
"the most successful growth industry on the Internet is talk"
(p. 97).
But not so fast. Vast regions of the globe are excluded from the
online political frenzy due to issues of geography, demographics, and
socioeconomics. Although more and more political players are reaching
out online, fewer and fewer people are participating in the political
process. Despite the buzz about politics in cyberspace, more people
still watch television, which dominates the discourse by emphasizing
style over substance and personalities over issues.
By offering balance and contrasts, Chadwick makes it clear that the
Internet is still in its infancy. As powerful a tool as it might be, it
remains unclear where the World Wide Web is taking us and the many ways
it may be used in the political arena. This volume is quite versatile.
For scholars it offers a comprehensive reference source about Internet
history and influence. Chadwick's effective use of graphics,
tables, and sidebars would also qualify the book as an ideal text for
coursework, particularly at the graduate level.
Watching the Watchdog
Small portions of Chadwick's book make reference to Web logs
(blogs) and the growing influence of their writers. Those wishing to
know more about the phenomenon of blogs might find what they're
looking for in Cooper's work. He contends bloggers have learned to
harness their collective power as a guiding force for social change.
Blogs are written by average people who transform into cyberjournalists
to not only report on events or offer editorial opinion but to also use
their online forums to call into question what they see as lapses in
judgment by mainstream media. Cooper raises critical questions about the
nature of blogs and the sometimes uncertain gatekeeping systems that
filter information for accuracy.
The book's greatest strength comes from the enormous number of
passages taken from real blogs. The bloggers' own words are used to
illustrate Cooper's contentions, thereby serving as eyewitness
testimony in support of the author's points. Cooper does not judge
bloggers; rather, he lays out an explanatory framework by which the
reader can judge for oneself as to whether or not such e-forums
contribute to our sociopolitical structure.
Cooper's book makes a persuasive case that bloggers are, in
many ways, bona fide journalists. At times, he maintains, bloggers offer
coverage that can be considered superior to traditional media outlets.
Noting the distortion of scholarly work in mainstream media, Cooper
observes "oftentimes the blogger is more skilled in the
interpretation of social science literature than the reporter" (p.
86). Bloggers have also exercised their power to influence traditional
media outlets. The book examines the ways in which bloggers have called
attention to reporting errors, such as Dan Rather's now infamous
reporting on President George W. Bush's National Guard record.
Rather's downfall was due, in large part, to repeated discussion
and reporting of the matter on blogs. Although Cooper's purpose is
to explore the role of bloggers and not to denounce mainstream media,
his book raises a disturbing question: If independent bloggers and
interested citizens can catch such errors, why can't established
media organizations?
Some readers may be put off by what appears to be ample
representation of conservative bloggers who rail against the
"liberal media." Indeed, Cooper admits the Internet is by no
means fair and balanced, and he acknowledges bias contributes to
so-called "cocooning," in which bloggers wrap themselves in a
singular perception and pay little attention to other points of view. In
addition, a reader may find oneself wanting to know more about the
people who post their opinions in cyberspace. Some explanation of the
writers and their personal characteristics are offered, but the people
behind the blogs--and their motives for posting information and opinion
online--often remain a mystery. Finally, the degree to which media pay
attention to bloggers remains questionable. Although examples are
offered of situations in which bloggers influenced a change in media
policy, it remains unclear the degree to which bloggers actually serve a
meaningful watchdog role. One is left with the sense that bloggers pay
more attention to one another than media do.
Despite these criticisms, Cooper fills a void by offering an
interesting look at this growing source of Internet discourse. Anyone
interested in citizen journalism, media reform, or our increasingly
vicious political climate is sure to find this an enjoyable read.
W. Joe Watson (Ph.D., Kent State University) is an assistant
professor in the Department of Mass Media and Communication at Baker
University in Baldwin City, Kansas. His interests include media effects,
television news, and the social/ethical responsibilities of journalists.
COPYRIGHT 2008 Broadcast Education
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NOTE: All illustrations and photos have been removed from this article.