WE ARE TAUGHT TO THINK OF REAL ESTATE AS A STABLE investment, with
predictable behavior. Two years after Katrina struck, the rebuilding of
our seven New Orleans properties is finally complete, and I have learned
just how much I had taken for granted. I once thought that the portfolio
was a convergence of location, bricks and mortar, and cash flow. After
two years of hard work, I am now convinced that real estate requires
more; it is a result largely of people, contracts, relationships and
trust.
THE STORM
My own Katrina survival is another story, and to be sure,
360,000-square-feet of local real estate was not at the front of mind at
the time of the storm. But once family members were safe and accounted
for, company personnel and their families safe, I turned to the
portfolio.
Roads were closed and access impossible. So starting with satellite
photos, I learned what was still standing. When we finally got to the
properties, we had gone from 100 percent occupied to completely vacant.
Every roof was damaged by water, wind or tornado. The water and wind
damage was obvious and clearly visible, but the separation of layers in
the roofs lifted by tornadoes had destroyed the structural integrity of
most of our roofs. One lightweight concrete decked roof required total
replacement. Of a seven-property local portfolio, only parts of one
small strip center and parts of one larger center were in good enough
shape to reopen.
Even so, it was clear that we should rebuild. Our properties were
recoverable, and they were located in areas that were not completely
devastated. We decided to move forward as fast as we could. Would first
completed and open win?
CONTRACTORS AND SUBCONTRACTORS
In the confusion that followed the storm, we were concerned that
contractors would take shortcuts and take advantage of the situation,
and that backlogs would build quickly. We needed someone we could
trust--and fast. Even more, to get to the front of the backlog, we
needed someone who trusted us.
My first call was to a former partner. A few years ago, we had sold
our general construction business, Dana Corp., to Danny Chartier, now
Chartier Construction. I called him a week after the storm and asked him
if he was ready to go back to work. We prevailed on our 15-year history
as partners.
Competition for contractors and subcontractors was intense. At this
time, many owners had not yet settled on rebuilding, and they were
waiting for word from insurers, government and other users. Decisiveness
and a commitment to rebuild put us ahead of other builders when dealing
with our general contractor, and our subcontractors as well. Past
business relationships played heavily in our success. Most of our
subcontractors knew us to be fast payers who understood construction. We
had a history of success and the resources to back it up.
As a result, they committed to our projects. It took two weeks to
arrange demolition crews to clear out wet sheetrock, doors, light
fixtures, glass, etc. Demolition, normally the cheapest labor, had gone
from $8 an hour to as much as $18 an hour in just two or three months
after the storm.
Materials were at a premium. Our largest need would be gypsum
board, and we concluded that due to the magnitude of the devastation, a
shortage was coming. My brother Jeff ended up being our connection.
Through his neighbor in Chicago, we were able to obtain two tractor
trailers of gypsum board out of a Houston supply house. The move not
only saved us substantial reconstruction time, but gypsum board prices
skyrocketed shortly thereafter.
THE TENANTS
But what good is a finished product without tenants? Retenanting
empty properties after devastation is scary. There are paragraphs in
leases that most of us skim--paragraphs concerning disasters and
business interruption and occupiable property.
In the month that followed the storm, some 40 percent of our
tenants contacted us by telephone, email and written notice to cancel
their leases pursuant to these clauses. Constant communication was the
key to holding on to the rest.
Rebuilding was going to take longer than the leases allowed, so we
had to brief tenants on a regular basis about the progress of
reconstruction. While some tenants' spaces were not badly damaged,
the businesses had no personnel. In spaces that were not completely
damaged, some tenants asked us to move or store their furniture, to
protect property, and much later to move it back in when work was
complete. Their former employees were scattered across the country, and
we did our part to keep the tenants' headquarters offices in Texas,
Minnesota, or wherever, confident and contented. They worked on
restaffing, and we made sure they had a place to restaff.
MORTGAGE HOLDERS
During this period of devastation and uncertainty, I needed to
preserve cash and credit so that recovery could move as fast as
possible. At the time, almost all rental income had stopped, with no
clear indication of who, what, when, where and how businesses would
start again. So I contacted each lender to request two to three months
of loan payment deferral.
Due to the utter devastation, they all were willing to discuss a
grace period, but none for more than a few months so that everyone had
time to assess the situation. Local banks, with their firsthand
knowledge, were first to offer several months of zero payments, which,
it was agreed, would be paid back upon insurance reimbursements.
Not all lenders were as understanding. One loan, originally made
through a conduit, was eventually granted a few months of loan payment
deferral. In my naivete, I had assumed that this would simplify my
situation. I hadn't considered that the respite in payments came at
a high price: the loan was transferred to Special Assets, which is a
whole different animal. The documentation requirements, mandatory
inspections at my expense and constant communication required under the
deferral provision, were an enormous drain on my time and resources. Had
I known the depth of time, expense and effort it would take to satisfy
the CMBC requirements for a classified Special Asset, I would have
borrowed the money elsewhere to make those payments.
INSURERS
Devastation on this scale overwhelmed the insurers. Even so, as the
insured (and the victim), my most important communication was with my
insurers and their adjusters.
I learned to call early, call often, and document every phone call,
every piece of wet sheetrock and every new nail. If I made their jobs
easier, my financial future would reap the results. In the
high-pressure, post-Katrina environment, adjusters were overloaded
initially, so insurers moved them around.
On some properties I worked with two or three adjusters over the
course of the claim. This meant providing duplicate documentation with
each change.
Anything I could do to make their job easier, I did. As frustrating
as it might have been, if they lost an invoice or a bid, I sent it
again, sometimes several times. Their problems were my problems.
PROPERTY MANAGEMENT
Operating properties during reconstruction and after completion
took on different emphasis, skills and analysis. Since police protection
was in short supply, we were required to put fencing around our tractor
trailers in the parking lot, so gypsum board and other building
materials would not be stolen. Before the storm, unemptied trash cans or
uneven HVAC temperatures were typically addressed within one day. A year
after the storm though, some of the properties were occupied, but
perfect management was not yet obtainable because of janitorial labor
shortages or plumbing technician shortages. Though it did not happen
often, we occasionally had to remind tenants and their headquarters of
the depth of the devastation. Communication is at the core of good
property management, but it was crucial post-Katrina. Even today,
quality labor and technical support in many areas of sales, service or
construction is still not up to pre-storm levels.
Keeping properties clean was a constant problem. Most of our
product is strip retail, and big parking lots were magnets for trash. We
kept one of our subs busy weekly, but it was important for our
retailers.
Mold analysis and remediation was a constant concern. These
contractors were also in short supply. Here, the squeaky wheel theory
and our GC got their attention to address our issues.
PERMITTING AND ZONING
As a result of Katrina, the rules had changed for permitting and
zoning. All this new work called for new reconstruction drawings, but
architectural and engineering services were in great demand and short
supply. Governmental approvals of those plans were in even shorter
supply. Successful approvals called for hand delivery of everything, and
a wait of hours or days for simple permits.
At the beginning, where time was essential and we had no idea how
long approvals would take, we let the permitting office know what we
were up to, but commenced demolition without the required documentation.
THE RESULT
Now that the reconstruction is all but complete, and we are back to
100 percent occupancy, I have time to think.
What have I learned?
First, the things that I had taken for granted were the things that
mattered most--old friendships; our reputation with contractors, lenders
and tenants; the obscure and seldom-used clauses in leases. All of these
things took on new prominence and dictated whether we would succeed or
fail.
Next on my "lessons learned" list was how important it
was to keep a continuous focus on prioritization. The balance between
time and money had shifted, and anything that created time or
accelerated construction was usually worth the cost. Money was a jigsaw
puzzle, and the few properties that still had paying tenants were my
edge pieces. They got consistent, sometimes daily visits, focus, and
resources.
Information and communication were crucial. Backups, cell phones,
radios and multiple copies of everything are crucial.
Lastly, it was important to focus on the real concerns of others.
Their problems were our problems. Money and contracts work well in a
stable world, but when the wind hits and the water rises, you're
not the only one thinking about survival. If your employees,
contractors, lenders and tenants are convinced that helping you and
working with you is their best path to safety, that's what
they'll do.
BY JOHN A. MELTZER, CRE, CCIM, AND NOAH SHLAES, CRE, FRICS
About the Authors
John A. Meltzer, CRE, CCIM, is president of Meltzer Properties, a
Metairie, La., and Ouray, Colo.-based owner/operator of commercial
product. His practice bas for 25 years specialized in using
entrepreneurial strategies to turn around problem product, and the
leasing, management and retrofit of office, retail and multi-family
product.
[ILLUSTRATION OMITTED]
Noah Shlaes, CRE, FRICS, is managing director-strategic consulting
for Grubb and Ellis. His work focuses on real estate decision-making
inside corporations, universities and government.
[ILLUSTRATION OMITTED]
The Portfolio
TOTAL SQUARE FEET DAMAGE
4621 West Napoleon Building 43,000 sq. ft. $2.6MM
Rebuilt. Sold November
2007
Woodmere Square Shopping 79,700 sq.ft. $3.4MM
Center
Northlake Shopping Center 163,000 sq.ft. $1.2MM
Terry Parkway Shopping 17,700 sq.ft. $1.1MM
Center
Willowbend Shopping Center 48,800 sq.ft. $2.5MM
Not rebuilt. Sold
January 2008
518 Conti -- French Quarter 3,532 sq.ft. $10,000
residential
3005 Tolmas -- Residential 2500 sq.ft. $127,000
COPYRIGHT 2008 The Counselors of Real
Estate Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
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NOTE: All illustrations and photos have been removed from this article.