Overseeing oversee.(TECHNOLOGY)

High-tech marketing company Oversee.net, which has built a $200 million business around generating traffic for domain names, has done so over the past seven years without a chief technology officer.

The company's board recently appointed David Subar as the 200-person company's first person to hold the title.

Subar was previously chief information officer at Interthinx, a fraud detection company that served financial firms. He has more than 18 years of experience in software development, mostly at startups, including PeopleLink, an Idealab company, where he served as chief technology officer.

Oversee.net, which started in a use dorm room, has experienced explosive growth in recent years. Until now, the responsibilities of the chief technology officer were shared by cofounders Laurence Ng and Fred Hsu. Ng remains chief executive, and Hsu recently retired and has joined the board.

Staff reporter Booyeon Lee can be reached at blee@labusinessjournal.com or at (323) 549-5225, ext. 230.