In Europe and North America, property rights in the seed sector are
based on the Plant Breeder's Rights (PBRs), which grant the plant
breeder exclusive rights to a new variety of seed. However, PBRs also
allow farmers to use the harvest of one production cycle to self-produce
seed for the next. A farmer who buys seed with valuable genetic traits
(e.g., productivity, resistance to pests, fitness to a specific climate)
has the opportunity to produce crops with the same traits during the
next production cycle. Therefore, by self-producing, farmers directly
compete with seed dealers. In this sense, crop traits can be considered
as durable goods.
In practice, two types of mechanisms can moderate the competition
from farmers. The first mechanism is based on technology. To avoid
competition from farmers who self-produce, seed dealers can reduce the
durability of crop traits. If the quality of the trait decreases
dramatically from one generation to the next, self-production becomes
economically uninteresting. This can be achieved by developing hybrid
seed (as opposed to inbred line seed or "variety"). (1) This
strategy has been followed for corn since the 1950s, sunflowers during
the 1970s, and more recently, for canola and wheat. Table 1 exhibits the
importance of self-produced seed and hybrid seed for major crops in
France. Although hybrid seeds dominate the markets for corn and
sunflowers, the picture is more contrasted for canola, wheat and barley.
Hybrid canola has been developed since the 1990s, but it represents only
one-third of the market. Most of the seed companies have research
programs on both types of seed and regularly introduce new hybrid and
inbred line canola. Hybrid wheat has been developed and sold in France
during the last ten years and now represents 100,000 ha. (2,3) For
barley, although inbred line seeds still dominate the market, hybrid
technology is also available. (4) From a technological viewpoint,
developing hybrids for self-pollinated crops (barley and wheat) is
feasible, but entails higher production costs. Yet research in genetics
with recent advances in biotechnology can lead to more efficient
hybridization techniques (5) or to alternative techniques; e.g., Genetic
Use Restriction Technology makes harvested seeds sterile (Goeschl and
Swanson 2003).
The second mechanism is institutional and relies on intellectual
property rights (IPRs) in the seed sector. In Europe, the EU directive
2100/94 (article 14) indicates that a farmer who self-produces seed
should pay a license fee. This directive has been applied in France for
wheat since 2001, and leads self-producing farmers to pay 4-5 Euros per
ha. (6) A large portion of the collected fees is assigned to the
innovator who created the seed varieties. (7)
Therefore, although seed producers cannot legally prevent
self-production, they can technologically discourage it by selling
nondurable seed. In this context, we analyze the pricing strategies of
an inbred line monopolist when farmers can self-produce, and her
decision to reduce crop durability by switching to hybrid seed. We also
investigate the impact of the introduction of a self-producing fee and
its welfare implication.
In our setting, farmers can only self-produce inbred line seed
(with heterogenous self-production costs). We assume that the seed is
produced by a monopolist who is more efficient in producing seed than
farmers. Self-production is thus suboptimal, but it appears to compete
with powerful (monopolistic) seed dealers. We also assume that hybrid
seeds are more costly to produce (by the seed producer), but that once
planted they are more productive (for farmers) than inbred line seed.
Therefore, we impose no a priori technological domination of one type of
seed over the other, as this will become a main parameter of our
analysis.
We first consider the case of a monopolist who only produces inbred
line seed. In this context, we show that the monopolist sells seed as a
durable good to farmers who inefficiently self-produce. The introduction
of a fee increases efficiency by making self-production less attractive.
It therefore renders the nondurable good strategy more profitable, and
assigns efficiency gains to the monopolist. Second, if the monopolist
can produce hybrid seed instead of inbred line seed, we show that she
has an incentive to introduce technologically dominated hybrid seed
(i.e., hybrid seed is less productive than the inbred) in order to
extract more surplus from farmers. The monopolist, indeed, decides to
inefficiently shorten the durability of the crop. The introduction of a
self-production fee reduces the incentive to switch to inefficient
hybrid seed.
Finally, two remarks should be made concerning our modeling
framework. First, our focus is to study pricing strategies in the seed
industry in the presence of IPRs. Seed companies generally invest more
than 10% of their sales in research, driven by the prospect of expected
market power provided by innovation. This is why we assume that the seed
is supplied by a monopoly rather than a competitive industry, even if a
competitive industry would, ex post, be more efficient. Second, we adopt
a very simplified representation of the decision to switch from inbred
line seed to hybrid seed. In reality, it is a long-term decision, as
developing hybrid seed requires the launching of different plant
breeding programs and the development of different production
techniques. There is a complex transition process that is not accounted
for here. However, a seed company will commit to such a transition only
if she anticipates higher profits in the future. Hence, our analysis is
restricted to a necessary condition that the seed producer decides to
switch from an inbred line to hybrid seed.
Related Literature
Our contribution is related to the literature on durable goods. The
Coase conjecture states that monopoly pricing of durable goods leads to
exhaustion of the monopoly rent. This is due to the fact that the
monopolist cannot commit to not reducing prices in the future. She would
like to commit to high prices (e.g., the monopoly price) but later is
tempted to cut prices to attract the residual demand. Expecting this
behavior, consumers will buy at marginal cost at most (see Coase 1972;
Bulow 1982; Gul, Sonnenschein, and Wilson 1986; Waldman 2003). Here the
problem is different, because the good can be sold during each period as
a nondurable good to be used by farmers for only one period. This is
indeed what the monopolist would like to do: sell seed in each period at
the per-period monopoly price. However, PBRs introduce an outside option
to farmers to produce their own seed. Future seed prices are thus
bounded by self-production costs. When the costs are low enough, the
monopolist prefers to sell seed as a durable good (used during several
periods) at a price equal to the multiperiod benefit, net of the
farmer's self-production cost. Doing so, she can indirectly
appropriate part of the revenue from self-produced seed.
In a different context, Liebowitz (1985) provides evidence of the
indirect appropriation of revenue from consumers who do not directly
purchase journals, but rather copy them. Allowing for product
reproduction entails a loss of property rights. It is similar to the
loss due to seed self-production, with the difference that the user of
the "copied" seed is the farmer who purchased it, and seeds
are nondurable when not "copied." Related, Takeyama (1997)
shows that copying is harmful for the monopolist if she can commit on
future prices (like in the present article), but might help her to
mitigate Coase's commitment problem.
The self-production cost is the price paid by users for extending
the benefit of the durable good to the next period. It is, thus, similar
to maintenance expenditures for deteriorated durable goods. Schmalensee
(1974) shows that consumers tend to over-maintain their used units of
goods when maintenance is priced at marginal cost (e.g., due to perfect
competition in the maintenance industry), while new units are priced
above marginal cost. Similarly here, farmers inefficiently self-produce
because the monopolist sets the price above the self-production cost. A
competitive seed market would restore efficiency by pricing seed below
self-production costs. One way to avoid self-production inefficiency (as
well as the time inconsistency problem pointed out by Coase 1972; Bulow
1982; and others) is to monopolize the maintenance market (Morita and
Waldman 2004). In our case this means to monopolize seed production, but
this violates PBRs.
The literature on product durability was influenced by Swan's
independence result (Swan 1970, 1971) that states that a monopolist
provides socially optimal durability. It requires that the good does not
depreciate over time. In our framework, an interpretation of the
relative inefficiency of self-production is a loss of return due to gene
contamination or lower germination. In this case, the return provided by
the seed depreciates when self-produced. Waldman (1996a) shows that with
quality deterioration and heterogeneous consumers, durability is
underprovided. Hendel and Lizzeri (1999) generalize and extend this
result when there exists a secondary market for used goods. Similarly
here, the seed dealer introduces less efficient nondurable hybrid seed,
although perfect competition would restore efficiency.
Selling hybrid instead of durable inbred line seed is somewhat like
leasing the durable good for one period instead of selling it. Waldman
(1997) argues that a lease-only policy eliminates the market for the
used good, which increases the producer's market power. In the case
of seed, PBRs forbid the sale of self-produced seed and, thus, prevent
the emergence of a secondary seed market. In our model, allowing for
such a secondary market would render serf-production more attractive,
because self-production would be assigned to the more efficient farmers.
It would reduce further the seed dealer's market power and, hence,
increase the incentive to reduce crop trait durability.
Shortening crop trait durability is similar to the planned
obsolescence of durable goods (Bulow 1986; Waldman 1996b). Bulow (1986)
formalizes the monopoly's incentive to uneconomically shorten the
durability of goods in a two-period model. Our framework is different in
two ways. First, we deal with a good that leaves the option for
consumers to make it durable at a cost. The monopolist wants to
introduce an uneconomical good that does not provide this option.
Second, consumers have heterogeneous surplus captured by seed production
costs when they have the option to make the good durable. As a
consequence, for some values of the parameters, the monopolist chooses
to produce both types of seed to differentiate consumers.
Our contribution is related to the literature on the impact of IPRs
within the seed industry. Burton et al. (2005) examine the property
rights protection of genetically modified (GM) crops in a two-period
model. They compare sterile GM seeds with short-term and long-term
contracts between the seed producer and farmers as strategies to protect
IPRs. Their focus is mainly on enforcement and monitoring problems with
long-term contracts that can be avoided with sterile GM seeds. Perrin
and Fulginiti (2004) investigate the pricing of different types of seeds
under different IPR regimes in a model close to that of Bulow (1982).
Finally, several contributions analyze the impact of IPRs within
the seed industry on the incentives to enhance innovation. Their focus
is on the standard trade-off between ex ante (stronger IPRs create more
incentive to invest in research) versus ex post (deadweight loss due to
market power) efficiency, and the difference between inbred line and
hybrid seed is captured through different levels of a property rights
parameter (Alston and Venner 2002; Lence et al. 2005). (8) Our analysis
complements the above contributions in that the choice of the type of
seed is endogenous, while the preliminary research stage is exogenous.
Further, we study the impact of a fee paid by farmers who self-produce.
(9)
The Model
We consider a two-period model in which a seed producer faces a
continuum of farmers of mass 1. The discount factor is normalized to 1.
Each farmer buys zero or one units of seed. The monopolist produces and
sells inbred line seeds (L) at a marginal cost 0. As the technology
becomes available (at no cost), she may also produce and sell hybrid
seeds (H) at a higher marginal cost c > 0. The gross payoff to the
farmer from using inbred line seed or hybrid seed is [[PI].sub.j] (with
j = H, L) and is identical for all farmers. We suppose that [[PI].sub.H]
> [[PI].sub.L], SO that hybrid seeds generate a higher payoff but are
more costly to produce. Yet we assume that it is worthwhile to use
hybrids, i.e., [[PI].sub.H] c > 0.
Not only do the two types of seed have different costs and profits,
they also differ in their durability. Unlike hybrid seed, the inbred
line harvest can be saved and used to produce seed for the next
period's production. If a farmer buys inbred line seed at the
beginning of the first period, he can produce his own second-period
seeds at a cost [theta] that includes the cost of saving part of the
harvest. Importantly, farmers differ in their self-production costs
[theta], where [theta] is uniformly distributed between 0 and
[bar.[theta]]. The density is f([theta]) and the cumulative function is
f([theta]) on [0, [bar.[theta]]], where F(0) = 0 and F([bar.[theta]]) =
1. Thus, f([theta]) is the fraction of farmers with a cost less than
[theta].
Two main arguments justify that the cost of producing inbred line
seed is lower for the seed producer than for self-producing farmers.
First, it is generally established that there are economies of scale at
some stages of the production process (e.g., screening, seed dressing).
Seed producers benefit more from these economies of scale because they
produce seed for the whole market. Second, the yield obtained by
self-production is slightly lower than that obtained from seed bought
from seed producers. Here, we assume that self-production does not
affect the profit [[PI].sub.L]/. Hence, self-production costs should be
interpreted in a broader sense and should include the cost of the yield
loss. (10)
In our setting, self-production by farmers is socially inefficient
because the inbred line seed producer's marginal cost is equal to
zero. Therefore, at the first-best, all seeds are produced by producers.
Moreover, only one type of seed is produced at the first-best. Indeed,
if a social planner can choose prices and decide whether to switch or
not, he sets the price equal to marginal cost, i.e., zero for inbred
line seed and c for hybrid seed. The two-period welfare is then 2HL if
inbred line seeds are produced and 2([[PI].sbu.H] - c) if hybrid seeds
are produced. Hence, the social planner switches to hybrid seed if
[[PI].sub.H] - c [greater than or equal to] [[PI].sub.L], or
equivalently, [[PI].sub.H] - [[PI].sub.L] [equivalent to] [DELTA][PI]
[greater than or equal to] c; i.e., the harvest gain compensates for the
incremental cost of producing hybrid seeds.
Yet the first-best outcome could be achieved with perfect
competition in the inbred line seed market and with a monopoly setting
in the hybrid seed market. The logic here is straightforward. Inbred
line seed producers set their price at marginal cost zero (as in the
case of price setting by a social planner). Farmers buy during each
period, as it would be (weakly) more costly to self-produce ([theta]
[greater than or equal to] 0). In order to enter the market, a hybrid
seed producer has to set his price at [DELTA][PI] (such that
[[PI].sub.H] - p = [[PI].sub.L]), or possibly just below. If [DELTA][PI]
< c, the hybrid seed producer does not enter and only inbred line
seeds are produced. On the other hand, if [DELTA][PI] [greater than or
equal to] c, the hybrid seed producer enters and only hybrid seeds are
produced. In this latter case, all of the farmers buy the hybrid seeds,
and the (maximized) total surplus is shared between the farmers and the
producer. Furthermore, hybrid seeds are efficiently produced. Therefore,
any loss of efficiency in seed pricing or in the reduction of trait
durability is due to the exercise of market power in the inbred line
seed industry.
Inbred Line Monopoly
In this section, we consider a monopolist who sells only inbred
line seed, at prices [P.sub.1L] and [P.sub.2L], during the first and
second periods. The timing of decisions is as follows. In the first
period, the monopolist offers a pair of prices {[P.sub.1L], [P.sub.2L]}.
The farmers observe these prices, each decides whether or not to buy the
seed at price [P.sub.1L], and then each decides whether or not to
self-produce for the second period. In the second period, those who did
not save part of the harvest have to decide whether to buy the seed at
price [P.sub.2L].
Note that such timing requires the monopolist to be able to commit
to the second-period price before the farmers decide to self-produce. In
reality, it means that the farmers can save part of their harvest and
decide, just before sowing, whether to use it as (self-produced) seed or
to sell it on the spot market. The alternative "noncommitment"
case will be addressed as an extension of our model in a later section.
We first derive the equilibrium, and second, we analyze the impact
of the introduction of a self-production fee.
Equilibrium without a Self-Production Fee
To fully understand the monopoly's pricing strategy, we first
consider what happens in the case of homogeneous farmers, i.e., when
they all have the same cost [theta]. While committing on a price
schedule, the monopolist can adopt two different strategies. Either she
sells the seed in the first period to be used for the two periods, and
therefore sells nothing in the second period (the "durable
good" strategy) or, instead, she sells the seed during the two
periods (the "nondurable good" strategy). In the case of the
durable good strategy, the first-period price is equal to the two-period
seed value, (11) namely [P.sub.1L] = 2[[PI].sub.L] - [theta]. The
monopolist gets the entire surplus, whereas farmers get nothing.
However, since seeds are inefficiently self-produced by farmers, the
total surplus can be increased if the monopolist sells seeds in the
second period. In this case (the nondurable good strategy), in the
second period, the monopolist faces competition from farmers that forces
the second period price to be equal to the farmers' costs, i.e.,
[P.sub.2L] = [theta] (if higher, farmers produce their own seed). In the
first period, the monopolist exerts her full market power by selling the
one-period seed at its one-period value, i.e., [P.sub.1L] =
[[PI].sub.L]. The total surplus is maximized, but it is shared between
the monopolist, who gets ([[PI].sub.L] + [theta]), and the farmers, who
get ([[PI].sub.L] - [theta]). The monopolist has to choose between an
inefficient outcome (durable good strategy), where she gets all of the
surplus, and an efficient one (nondurable good strategy), where she
shares the surplus. She adopts the durable good strategy and only sells
in the first period (respectively, the nondurable good strategy and
sells during the two periods), when [theta] [less than or equal to]
[[PI].sub.L]/2 (respectively, [theta] > [[PI].sub.L]/2).
We now turn to what happens when farmers are heterogeneous in their
self-production cost [theta]. In this case, the monopolist faces a
similar trade-off: either she offers the seed as a durable good to some
farmers (those with lowest self-production costs) or she offers the seed
during the two periods as a nondurable good to all farmers.
First, a durable good monopolist sets her prices so as to sell to
the farmers who self-produce seed in the first period, and to the others
(if any) only in the second period. The latter farmers are charged their
reservation price in the second period [P.sub.2L] = [[PI].sub.L], so
that their payoff is nil. A farmer whose self-production cost is [theta]
buys the seed as a durable good (in the first period) if [[PI].sub.L] -
[P.sub.1L] + [[PI].sub.L] - [theta] [greater than or equal to] 0. Hence,
there exists a farmer who is indifferent between buying or not, i.e.,
whose self-production cost is [??] = 2[[PI].sub.L] - [P.sub.1L] as long
as [??] [less than or equal to] [bar.[theta]]. Farmers with
self-production costs higher than [??] buy seed only in the second
period. The monopoly's program is thus
(1) [MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII].
If [bar.[theta]] > [[PI].sub.L]/2, there exists an interior
solution: in the first period, the monopolist sells to self-producing
farmers (those with [theta] [less than or equal to] [[PI].sub.L]/2) at
price [P.sub.1L] = 3[[PI].sub.L]/2, and in the second period, she sells
to the rest of the farmers at price [P.sub.2L] = [[PI].sub.L]. If
[bar.[theta]] [less than or equal to] [[PI].sub.L]/2, the solution is a
corner solution: in the first period the monopolist sells to all of the
farmers at price [P.sub.1L] = 2[[PI].sub.L] - [bar.[theta]], and to none
of them in the second period. Hereafter, we restrict attention to the
second case and, therefore, assume [bar.[theta]] [less than or equal to]
[[PI].sub.L]/2. (12)
Second, a nondurable good monopolist sells seeds during the two
periods. In the second period, only farmers with a self-production cost
higher than the second-period price [P.sub.2L] buy the seed. In this
setting, two constraints must be satisfied: the monopolist must make
sure that farmers buy in the first period ([[PI].sub.L] [P.sub.1L]
[greater than or equal to] 0) and that some farmers buy in the second
period ([[PI].sub.L]. - [P.sub.2L] [greater than or equal to]
[[PI].sub.L] - [theta]). Hence, the nondurable good monopoly program is
(13)
(2) [MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII].
The equilibrium prices, monopoly payoff and farmers' surplus
are summarized in table 2.
With a durable good strategy, all of the farmers buy seed in the
first period and self-produce for the second period. With a nondurable
good strategy, all of the farmers buy seed in the first period and half
of them buy seed in the second period (the other half self-produce).
The total surplus is higher (or, equivalently, the loss of welfare
is lower) with a nondurable good strategy than with a durable good
strategy, because a smaller proportion of farmers self-produce. The
farmers' surplus is also higher with a nondurable strategy, because
the first-period price is lower and, in addition, farmers with high
self-production costs ([theta] > [theta]/2) buy seed in the second
period instead of self-producing. However, the monopoly payoff is higher
when seed is sold as a durable good. (14) Hence, appropriability motives
drive the monopolist to choose the pricing strategy that leads to the
lower total surplus. Indeed, the durable good strategy dominates the
nondurable good strategy.
Equilibrium with a Self-Production Fee
With reference to E.U. directive 2100/94, we consider here the case
where farmers who self-produce must pay an exogenous fee [tau] to the
monopolist, where 0 < [tau] [less than or equal to] [[PI].sub.L].
If the monopolist chooses the durable good strategy, the imposition
of a fee does not change our findings. Indeed, the monopolist simply
accounts for it in her program. The price paid by farmers, [P.sub.1L] +
[tau], is equal to 2[[PI].sub.L] - [bar.[theta] and, thus, her profit is
unchanged, 2[[PI].sub.L] - [bar.[theta]].
However, things are different when the monopolist chooses the
nondurable good strategy. Indeed, because the imposition of a fee makes
self-production more costly, some farmers no longer self-produce and,
therefore, the nondurable good strategy becomes more attractive to the
monopolist. The monopolist's program is now
(3) [MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII].
In this program, the fee does not affect the first-period monopoly
payoff, but it does affect the second-period payoff, for two reasons.
First, consider farmers who serf-produce. Because of the introduction of
a fee, part of their second-period surplus is transferred to the
monopolist. The benefit from serf-producing decreases, but it can still
be positive for the most efficient farmers. Second, consider farmers who
buy seed during the two periods. Their propensity to pay for seed
depends on the surplus they can alternatively earn by self-producing.
This alternative being less profitable, the monopolist can charge a
higher price to these farmers and extract more surplus from them. The
introduction of a fee leads to an upward shift of the second-period seed
demand function.
The equilibrium prices, profit and surplus are summarized in table
3. If [tau] is low enough, the upward shift of the demand function leads
the monopolist to increase the second-period price by [tau]. Because of
the fee, the monopolist earns [tau] more from each farmer: the first
half, which self-produces, pays this fee, and the second half, which
buys in the second period, pays a higher price. The welfare loss does
not depend on [tau], because it is only a transfer from the farmers to
the monopolist, the proportion of self-producing farmers being constant.
When the fee becomes higher (greater than [[PI].sub.L] - [[theta]/2),
the second-period price hits the constraint [P.sub.2L] <
[[PI].sub.L]. As the fee increases, it becomes more profitable for
self-producing farmers to buy the seed instead. The monopolist extracts
all of the surplus from the farmers who buy during the two periods
(those with [theta] > [[PI].sub.L] - [tau]) and the proportion of
these farmers increases with the fee. The welfare loss decreases with
[tau] as the proportion of self-producing farmers decreases. At the
extreme, when [tau] = [[PI].sub.L] no farmer self-produces and the
monopolist extracts all of the surplus. Finally, with a nondurable good
strategy the fee increases the monopoly profit, decreases the
farmers' surplus, and does not decrease efficiency. The monopoly
profit is higher than the (possible) increase in the total surplus
because it also benefits from the decrease in the farmers' surplus.
Without a self-production fee, we have seen that the durable good
strategy dominates the nondurable good strategy. The introduction of a
fee does not affect the durable good monopoly payoff, but increases the
nondurable good monopoly payoff (see figure 1). Therefore, for low
enough values of the fee ([tau] < [[PI].sub.L] - 5/4[theta]), the
durable good strategy still dominates, as the nondurable good monopoly
payoff is still lower than the durable good monopoly payoff. However, as
the fee becomes higher, the monopoly payoff becomes greater with a
nondurable good strategy than with a durable good strategy.
We sum up the findings of the previous analysis in the following
proposition.
PROPOSITION 1. By reducing self-production, a self-production fee
[tau] > [[PI].sub.L] - 5[bar.[theta]]/4 increases both the efficiency
and the monopolist profit. When [tau] = [[PI].sub.L], efficiency is
restored and the monopolist gets all of the surplus.
[FIGURE 1 OMITTED]
Introduction of Hybrid Seed
We now consider that hybrid seed becomes available exclusively to
the monopolist at constant marginal cost c > 0. Let [P.sub.tj] denote
the price charged in period t = 1, 2 for seed j = H, L (if sold). When
given the choice between the two types of seeds, farmers must decide
which to buy. If they buy hybrid seed in the first period, they cannot
self-produce and, therefore, in the second period they have to buy the
available seed.
In this setting, we investigate under what circumstances the
monopolist decides to switch to hybrid production. We consider the case
in which the monopolist can only produce one type of seed (hybrid or
inbred line), for technological, legal and/or marketing reasons. The
case in which the monopolist sells both seeds is analyzed as an
extension in the following section, as it leads to results of the same
flavor, at a cost of more complex computations.
Formally, we add an ex ante decision stage, in which the monopolist
can switch to hybrid or keep producing inbred line seed at the beginning
of the first period. If inbred line seed is produced, the timing of
events proceeds as described before. However, if hybrid seed is
produced, farmers cannot self-produce, and they only have to decide
whether to buy or not during each period.
If the monopolist switches to hybrid seed in the first period, she
behaves as a nondurable good monopolist and, therefore, sets the
monopoly price in each period: [P.sub.1H] = [P.sub.2H] = [[PI].sub.H].
None of the farmers can use their own seed for the next period, and they
all buy seeds at their valuation, [[PI].sub.H]. The monopoly two-period
payoff is 2([[PI].sub.H] - c) and farmers get a null surplus.
[FIGURE 2 OMITTED]
If the monopolist keeps producing inbred line seed, we know from
the previous section that she adopts the durable good strategy. Her
two-period payoff is 2[[PI].sub.L] - [bar.[theta]] and the farmers'
surplus is [bar.[theta]]/2. Therefore, the monopolist switches to hybrid
seed in the first period (15) if c [less than or equal to] [DELTA][PI] +
[bar.[theta]]/2. However, from a social viewpoint, hybrids should be
produced only if c < [DELTA][PI] + [bar.[theta]]/4. Further, hybrid
seed is technologically dominated whenever c > [DELTA][PI].
Depending on the value of c, four areas can be defined (see figure
2 for [tau] = 0). (1) If c < [DELTA][PI], the monopolist switches to
hybrid seed, which is the most efficient technology (first-best choice).
The switch avoids inefficiency due to self-production, and further, it
is socially efficient. (2) If c [member of] [[DELTA][PI], [DELTA][PI] +
[bar.[theta]]/4], the monopolist switches to dominated hybrid seed, even
though the switch is efficient. The switch occurs because by avoiding
self-production, hybrid technology allows the monopolist to extract all
of the surplus. (3) If c [member of] [[DELTA][PI] + [bar.[theta]]/4,
[DELTA][PI] + [bar.[theta]]/2],the dominated hybrid seed is still
produced, but the switch is now socially inefficient. From
society's viewpoint, the monopolist should keep producing inbred
line seed, as the inefficiency loss due to self-production is smaller
than the inefficiency loss due to the production of dominated hybrid
seed. (4) If c > [DELTA][PI] + [bar.[theta]] + /2, the monopolist
keeps producing inbred line seed, which is an efficient choice.
We sum up this result in the following proposition.
PROPOSITION 2. If c [member of] [[DELTA][PI], [DELTA][PI] +
[bar.[theta]]/2], the monopolist switches to technologically dominated
hybrid seed. This switch is socially efficient as long as c [less than
or equal to] [DELTA][PI] +[bar.[theta]]/ /4.
We now investigate whether the introduction of a self-production
fee provides the monopolist with incentives to switch to hybrid seed
when it is efficient to do so. Figure 2 represents how the four areas
described earlier are affected by the fee.
For [tau] [member of] (0, [[PI].sub.L] - 5[bar.[theta]]//4], we
have already shown that a fee has no effect on the monopoly payoff (see
figure 1). Therefore, a small fee does not affect incentives to switch.
For [tau] [member of] [[[PI].sub.L] - 5[bar.[theta]]//4, [[PI].sub.L]],
the inbred line monopolist chooses the nondurable good strategy, with
different pricing strategies depending on the fee (see table 3). Hence,
for [tau] [member of] [[[PI].sub.L] - 5[bar.[theta]]/4, [[PI].sub.L] -
[bar.[theta]]/2] (respectively, [tau] [member of] [[[PI].sub.L] -
[bar.[theta]]/2, [[PI].sub.L]]), the monopolist switches to hybrid when
c [less than or equal to] [DELTA][PI] - [bar.[theta]]/8 + ([[PI].sub.L]
- [tau])/2 (respectively, c [less than or equal to] [DELTA][PI] +
[([[PI].sub.L] - [tau]).sup.2]/2[bar.[theta]]), which is efficient only
for c [less than or equal to] [DELTA][PI] + [bar.[theta]]/16
(respectively, c [less than or equal to] [DELTA][PI] + [([[PI].sub.L] -
[tau]).sup.2]/4[bar.[theta]]). Figure 2 represents the impact of the fee
on the four different areas presented before. The "inefficiency
area" (area 3), in which the monopolist switches although it is
efficient to keep producing inbred line seed, first becomes relatively
bigger and then shrinks as [tau] increases. This is because a higher fee
increases the payoff of the inbred line seed monopoly and, thus, makes
the switch to dominated hybrid seed less attractive. Yet this
inefficiency area exists as long as [tau] < [[PI].sub.L], meaning
that a self-production fee does not always provide incentives to
efficiently switch. The monopolist switches at the efficient threshold
level only for the extreme value [tau] = [[PI].sub.L]. This corresponds
to the case where there is no efficiency loss due to self-production and
the monopolist gets all of the surplus from inbred line seed production.
We summarize these findings in the following proposition.
PROPOSITION 3. The introduction of a self-production fee makes the
monopolist switch inefficiently to hybrid seeds less often. She always
switches efficiently when the fee allows her to capture all of the
surplus with inbred line seeds, i.e., [tau] = [[PI].sub.L].
Extensions
In this section we provide three extensions of the model and show
that our main findings (provided in propositions 1-3) are still
qualitatively valid. More precisely, the general properties are
identical, but the threshold level on the parameters may be different.
For the sake of simplicity, we only present the intuitions of our
findings and we leave out the details of the calculation. (16)
The first extension is concerned with the analysis of the
noncommitment case on future prices. The second deals with the
possibility for the monopolist to discriminate among farmers who bought
the seed in the first period and those who did not. And lastly, we
explore the case in which the monopolist can produce both hybrid and
inbred line seeds at the same time.
Noncommitment on Future Prices
In the inbred line seed monopoly analysis, farmers make their
self-producing decision after observing the second-period price. Some
farmers prefer not to self-produce if the second-period price is lower
than [bar.[theta]]. However, once this decision is made, the farmers
that do not self-produce become captive and the monopolist may then be
tempted to raise the second-period price. Here we analyze this
alternative case, where the monopolist cannot commit not to raise her
second-period price.
The longer the period between harvesting and sowing (for the next
season), the more accurate it is to consider this noncommitment case.
For instance, let us consider the case of wheat in France. The harvest
occurs in summer and the sowing period is either during the fall (for
winter wheat) or spring (for spring wheat). In the first case, the time
lag between the harvest and the planting is short; thus, farmers can
stockpile part of their harvest and choose whether or not to use it for
planting after observing seed prices. This corresponds to the commitment
case. In the second case, farmers have to stockpile for a longer period
and this alternative is costly, even if they can sell their stock of
seeds on the spot market.
In the noncommitment case, the monopolist makes her second-period
pricing decision after the farmers' self-production decision. If a
farmer decides not to self-produce, he becomes captive and will still
buy the seed at any price lower or equal to the seed value,
[[PI].sub.L]. The monopolist sets her second-period price at
[[PI].sub.L]. Expecting that price, none of the farmers buy the
second-period seed, as they are better off if they self-produce. (17)
Moving now to the first period, knowing that all of the farmers will
self-produce, the first-period optimal price is then 2[[PI].sub.L] -
[bar.[theta]]. This pricing equilibrium is the same as the one obtained
with a durable good strategy in the commitment case, and so are the
monopoly payoff and farmers' surplus (cf., table 2).
The introduction of a (high enough) fee allows the farmers with the
highest self-production costs to earn more in the second period if they
buy seed at [[PI].sub.L] than if they self-produce. If [tau] >
[[PI].sub.L] - [bar.[theta]], the monopolist is better off if she
switches to the nondurable good pricing [P.sub.1L] = [P.sub.2L] =
[[PI].sub.L]. Note that this pricing strategy is also obtained in the
case with commitment (cf., table 3).
The equilibria in the noncommitment case are identical to ones we
obtained in the commitment case. Not surprisingly, the findings obtained
with commitment are still valid in the noncommitment case: a monopolist
who cannot commit on future prices adopts a durable good strategy. She
sells to all of the farmers in the first period and to none of them in
the second period. The introduction of a self-production fee increases
efficiency by reducing self-production.
Inbred Line Monopoly Pricing and Discrimination
In the previous analysis, implicitly, no price discrimination among
farmers was allowed. Indeed, we have not considered the case where the
monopolist can sell inbred line seed in the second period at different
prices depending on whether farmers bought seed in the first period.
(18)
It is easy to show that by discriminating, the monopolist can
extract all of the surplus if she commits on future prices. Indeed, by
pricing at 2[[PI].sub.L] in the first period, with the promise of
providing free seed in the second period, she sells to every farmer at
the farmers' surplus 2[[PI].sub.L]. However, in the second period,
she has an incentive not to keep her promise and to sell the seed at a
positive price. Expecting this behavior, no farmers (with strictly
positive self-production costs) buy at 2[[PI].sub.L]. Therefore, we
investigate monopoly pricing with discrimination but without commitment
on future prices. In addition to the per period prices [P.sub.1L] and
[P.sub.2L], we introduce a special second-period price [[??].sub.2L] for
farmers who purchased seed in the first period. We solve by backwards
induction.
In the second period, farmers who did not buy the seed in the first
period represent captive demand and, thus, the monopolist can set the
price [P.sub.2L] = [[PI].sub.L]. Those who did buy seed in the first
period are those with a low [theta]. Indeed, if it is optimal for a
farmer [theta]' to buy seed in the first period, it is optimal for
every farmer [theta] < [theta]'. We denote [??] as the farmer
who is indifferent between buying during both periods and buying only in
the second period. Among farmers who buy in the first period, those with
the highest self production cost ([theta] > [[??].sub.2L]) prefer to
buy seed in the second period. In the second period, the monopolist
maximizes [MATHEMATICAL EXPRESSION NOT REPRODUCIBLE IN ASCII] with
respect to [[??].sub.2L]. The first-order condition yields [[??].sub.2L]
= [??]/2.
Among farmers who bought seed in the first period, those with
self-production cost [theta] higher than [[??].sub.2L], also buy seed in
the second period. Therefore, farmers with self-production costs [theta]
[member of] [[??]/2, [??]] buy seed in each period. They obtain the same
surplus 2[[PI].sub.L] - [P.sub.1L] - [??]/2. This surplus is nil
because, by definition, the farmer [??] is indifferent between buying
during both periods and buying only in the second period, in which case
he gets [[PI].sub.L] - [P.sub.2L] = 0. Hence, [P.sub.1L] = 2[[PI].sub.L]
- [??]/2. We assume that in the case of indifference, farmers prefer to
buy in both periods, which implies that all of the farmers who do not
self-produce buy seed in each period. Therefore, [??] = [theta], which
implies [[??].sub.2L] = [bar.[theta]]/2 and [P.sub.1L] - 2[[PI].sub.L] -
[bar.[theta]]/2.
A discriminating monopolist sells seed to all of the farmers in the
first period at a higher price than without discrimination (cf., table
2, durable good strategy). All of the farmers buy, either because they
have low self-production costs (and then self-produce) or expect to buy
at price [[??].sub.2L] = [bar.[theta]]/2, which is lower than [P.sub.2L]
= [[PI].sub.L]. Half of the farmers self-produce at a cost [theta] [less
than or equal to] [bar.[theta]]/2, and thus obtain a positive surplus
[bar.[theta]]/2 - [theta]. The other half, with high self-production
costs, buy seed in each period and obtain zero surplus. Hence, price
discrimination leads to a reduction of self-production. The monopolist
extracts all of the surplus from the latter farmers and only
2[[PI].sub.L] - [bar.[theta]]/2 from those who self-produce. She thus
obtains strictly more from all of the farmers by discriminating.
The introduction of a self-production fee raises the farmer's
self-production outside option. It allows the monopolist to increas