Companion animals public relations
campaign.
CLIENT: Fort Dodge Animal Health, Overland Park, KS--Stephanie
Gable
[ILLUSTRATION OMITTED]
AGENCY: Latorra, Paul & McCann Advertising, Syracuse,
NY--Crystal Smith
MESSAGE: To provide information on the benefits of wellness exams
to help pets live longer, healthier lives.
AUDIENCE: U.S. veterinarians, and dog and cat owners
MERIT: Sergeant's Pet Care Products Inc. / Swanson Russell
Associates
NATIONAL FINALISTS:
Merial Limited / Bader Rutter & Associates
Sergeant's Pet Care Products Inc. / Swanson Russell Associates
COPYRIGHT 2008 Doane Information
Service Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.