Turf and ornamental public relations
campaign.
CLIENT: BASF Professional Turf & Ornamentals, Research Triangle
Park, NC--Bob York
[ILLUSTRATION OMITTED]
AGENCY: Padilla Speer Beardsley and Winnercomm, Minneapolis,
MN--Shandra Wendorff
MESSAGE: BASF values their customer's support and feedback.
BASF wants to hear their customers' needs and challenges to help
them develop solutions.
AUDIENCE: BASF customers, trade media, BASF marketing and sales
representatives
MERIT: Dow AgroSciences LLC / Bader Rutter & Associates
NATIONAL FINALISTS: Valent U.S.A. Corporation / archer>malmo (2)
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