Farewell to Henry Branstetter: seafood industry
pioneer, longtime consultant to QFFI, and a good friend of
mine.
by Saulnier, John M.
The sad news reached me after returning from an overseas business
trip last month. Henry Raymond Branstetter had passed away on March 2 in
Wilmington, North Carolina. He was 94 years old, and left this world in
peace and with dignity after battling a number of ailments.
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Henry's departure marks the end of an era, as the former
president of Ocean Garden Products, Inc., was among the last true
pioneers of the USA seafood industry. He was a first-class gentleman who
always put people and relations first. Those who knew him have suffered
a great loss.
Henry was a personal friend of mine and mused adviser for more than
20 years. He was a devoted reader of Quick Frozen Foods International
since file mid-1940s, upon discovering a copy on H the shelf at a
library in San Francisco shortly after getting out of the US Navy
following the end of World War II. "The magazine is what introduced
me to an industry that would provide a lifetime of excitement," he
fondly told me on more than one occasion.
Henry later became a confidant of QFFI's founder, Ed Williams,
and in the 1960s began contributing insightful articles about the
seafood industry. As an expert in shrimp marketing, many of his stories
concentrated on that subject. However, a thoughtful analysis of the
former Soviet Union's at-sea fishing fleet was also pat of the
prolific correspondent's large body of work. The world traveler
filed dispatches from Japan, India, China, Europe and Latin America, as
well as from the United States and Canada.
I first met Henry at a National Fisheries Institute Convention in
Boston during the early 1980s, when I received my first real insight
into what makes the global seafood industry tick. His lessons never
stopped, as we stayed in touch over the years, often discussing the
state of the shrimp industry in depth. His role as seafood consultant to
QFFI continued unabated until illness intervened.
Born in Indianapolis in 1914, Henry was valedictorian of his high
school class, received a full scholarship at DePauw University where he
was an honors student, and was awarded an MBA from Stanford University
Business School in 1939. He was a lifetime member of the Stanford
University Business School Alumni Association.
Henry worked for Lockheed Aircraft Corporation in Burbank,
California, prior to joining the military in 1943. During the war, he
was a lieutenant in the US Navy Corps.
Henry's first job in the frozen food business was with John
Ingles, in Modesto, California, during 1946. From there, he went to
Wilbur-Ellis in San Francisco, then the nation's leading seafood
importer. In 1950 Henry married Frances Wayland mad became father to her
two children, Suzanne and Ernie. In the same year, the family moved to
New York where Henry became manager for the Wilbur-Ellis New York
office's seafood division.
In 1957, he was recruited by Crest Importing Co., San Diego,
California, the county's largest importer of frozen shrimp, to
become vice president of sales and marketing.
In 1964, Henry was hired by Ocean Garden Products, Inc., San Diego,
California, as president and chief executive officer. Over the next 14
years, he led the company to become one of the USA's largest and
most recognizable seafood companies, specializing in imported shrimp
from Mexico. During that time, he was instrumental in the merger of
Crest Importing Co. into Ocean Garden in 1975.
After retirement from Ocean Garden in 1977, he formed the Cultured
Seafood Institute, a public relations and consulting firm specializing
in aquaculture marine products. Over the next 15 years Henry traveled
extensively, visiting over 40 countries while assisting producers in
efforts to market their products to the United States
Henry lived in La Jolla, California, for 50 years, and was a member
of Rotary International for 39 years ha San Diego and La Jolla. He is
survived by a stepdaughter, Suzanne Moss, and a stepson, Emie Wayland,
both of whom reside in Wilmington, North Carolina.
Ernie, also a sage seafood industry executive who, like Henry, has
contributed numerous articles to QFFI, was with his beloved stepfather
at tile very end.
"When my sister and I decided to bring Henry to North Carolina
last June, it was the best decision that we could have made because it
gave us seven months of quality time with him on an almost daily
basis," Emie told me. "We shall miss him very much, more than
we could possibly realize. He was our mentor and our guiding
light."
A memorial service was held in La Jolla on March 28 to honor
Henry's long and fruitful life, followed by interment at Fort
Roscrans National Military Cemetery in San Diego. Heroic selected the
picturesque spot, overlooking the city and the harbor, as his final
resting place. It is fitting that he rest in peace so close to the sea.
Anchors aweigh, my friend. May smooth sailing take you on the last
voyage home.
By JOHN M. SAULNIER, QFFI Chief Editor & Publisher
COPYRIGHT 2008 E.W. Williams Publications,
Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2008 Gale, Cengage Learning. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.