Destination News - Hotel, Resort & Spa Europe.

May 31, 2009

London

Visit London has launched a new global campaign, OOnly in London.O The campaign is a [pounds sterling]2 million international marketing initiative aimed at boosting overseas visitors to the British capital by highlighting unique experiences that can only be found in London. Just recently, they initiated the first step of this campaign with a series of High Tea events in iconic London venues -- all to celebrate the swish, history and charm of the cityOs traditions. The campaign is expected to deliver an additional [pounds sterling]60 million worth of benefits to the whole London economy by the end of the year. It follows on from Visit LondonOs highly successful [pounds sterling]600,000 (USD 969,000) winter marketing campaigns which, to date, have returned [pounds sterling]6.7 million (USD 10.8 million) to the economy. Launched in the U.K. at the end of April, the campaign will then be rolled out across key international markets in Europe and North America during the summer. The campaign theme was developed following Visit LondonOs extensive research into the cityOs key visitor markets. This found that people were keen to come to the capital but wanted to be stimulated by LondonOs unique offering at a good value price. For more information, visit www.visitlondon.com. May 29, 2009

TourCrafters

TourCraftersO hotels are discounting as much as 25 percent -- not just in Italy, but in Spain, France, Greece and Turkey, too. In Rome, the four-star Hotel Cicerone in the exclusive Prati section close to the Vatican, shops and restaurants, has reduced the price of a double room from USD 406 to USD 324 a night. The hotelOs recently refurbished rooms boast air conditioning, Wi-Fi, mini-bars and satellite TV. The four-star Hotel Beverly Hills, in the prestigious Parioli neighborhood, close to the Villa Borghese park and just a short walk to the Via Veneto has also lowered the price of its rooms from USD 366 to USD 304. In October, the four-star Hotel River, close to the Piazza del Popolo, will cut its room rates from USD 332 to USD 266. www.tourcrafters.com. May 29, 2009

ZZ AirGuide 090601

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