The Summer issues contains topics from the diversified fields of
economics, finance, accounting, human resource management and
advertising.
In the first article Mark Mitschow explores the recently enacted
Credit Union Membership Access Law meant to help credit unions attract
members beyond the traditional "common bond" affiliation. The
author discusses similarities between this legislation and the Savings
and Loan legislation of the early 1980's proposing that, without
rigorous oversight, credit unions could be headed for the same fate as
the S&Ls.
Do you have an investment portfolio? Could you use an
easily-derived measure of your portfolio's return given its risk?
Mary Lindahl and John Wachowicz, Jr. explain how to develop such a
measure using an easily available number -- a stock's beta. Using
their methodology, investors can assess whether or not their portfolios
are out-performing the market.
Many investors believe that the biggest influence on their mutual
fund's performance is the investment decisions made by their fund
managers. S.P. Umamaheswar Rao addresses the task of evaluating the
performance of mutual fund managers. Based on previous research and his
current study, the author finds that mutual fund managers do not seem to
possess any special ability to forecast and exploit future market
directions. The author's discussion helps the reader develop a
deeper understanding of the dynamics of mutual fund managers'
performance.
Conflicting evidence exists regarding the efficacy of a relatively
new financial management tool - Economic Value Added (EVA). Russ
Ray's article offers a new definition of value and suggests that
the EVA process can be improved by incorporating the concept of
productivity.
Pelis Thottathil addresses the off-shore banking system that has
developed around the Eurodollar. He describes how the RegD reserve on
Eurodollar deposits in New York acts as a tariff on "imported"
dollars, even though reserve ratios are the same on both the ES deposits
and domestic deposits of the same maturity. Effective Federal Reserve
policy regarding this issue is discussed.
In numerous ways U.S. firms are adjusting to global business
demands and practices. In their article Melvin Houston and Alan
Reinstein discuss questions raised about changing current domestic
accounting standards as new international standards are being
considered. Specifically, the authors address issues central to using
international standards for cross-border listings of financial
investments.
"The world of work is rapidly changing." This is the
premise that launches the inquiry of M. Ronald Buckley, Danielle Beu,
Milorad Novicevic and Thomas Sigerstad into the differences between past
generations of employees and the current members of Generation NeXt.
These authors analyze how managers can deal successfully with the newest
workforce generation -- both as individuals and as members of
organizations.
Gary Walls, Louis Capella and Walter Greene offer a source
stressors model for understanding and managing conflict between work and
family. As the number of two-income families increases, incompatible
role pressures from both work and family can throw many of us off
balance. This article examines the pressures and demands that can
produce conflict. And the authors propose strategies to reduce employee
stress caused by work-family conflict
Often, humor is used in the print and television media to sell
products. Codruta Catnnescu and Gail Tom recognize that there are many
types of humor - and different types are used most effectively with
different media Their article examines various kinds of humor and how
often each is used in print and television advertising. The
authors' suggestions help managers decide when - and when not -- to
use humor in advertising.
COPYRIGHT 2001 St. John's University, College
of Business Administration Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2001, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.