Experian Launches Email Prescreen for Credit Offers.

Consumer-data company Experian said last week it has launched Email Prescreen to help credit-card marketers qualify leads before sending out email offers.

Clients using Email Prescreen will submit their offers and their email prospect lists to Experian. The company will examine its credit information to determine whether the prospect meets the client's criteria and email offers to those who qualify. It will also mail offers to the postal addresses of bounced email accounts. Experian said the new service will cut marketing and mailing costs, reduce the cost and time needed to acquire new customers and improve response rates. A company official said the new service also allows clients to test campaigns and track results. (As reported by ListNews.com)

For more information, http://press.experian.com/documents/showdoc.cfm?doc=845