Entrepreneur: Start & Grow Your Business

Internet Passes Print in Survey.

The E-Tactics Letter • August 28, 2002 • as a source for news, views, entertainment

The Internet is now ahead of newspapers and magazines as a source for news, views and entertainment, according to a study conducted for Internet service provider Freeserve. Television and radio are ranked as the first and second news sources, with newspapers now fourth. The change applies across all demographic groups, in every household that has Internet access. Internet users in the 16-34 age group spend 15 times as long online as they do reading newspapers. Women spend five times as long online as they do looking at magazines.

(MediaGuardian 28 July 2002 as reported by the IFRA Trend Report) http://media.guardian.co.uk/presspublishing/story/0,7495,764264,00.html


COPYRIGHT 2002 Sarah Stambler's Marketing with Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.



Copyright © Entrepreneur.com, Inc. All rights reserved. Privacy Policy