Most consumers like permission e-mail. (One Minute Marketer: Stats & Insights).

According to a Quris.com survey of US e-mail users, 67% say they like the companies they know of that, in their opinion, do a good job with permission e-mail marketing. Additionally, 58% say they open those companies' e-mails and 53% say their personal buying decisions are affected by those companies' e-mail.