Warranty costs in 2003 could be reduced significantly with
improved collaboration among auto manufacturers, tier one suppliers and
their suppliers, according to the initial findings of a warranty
analysis survey of the automotive industry conducted by BearingPoint,
Inc., in conjunction with Automotive News and the Original Equipment
Suppliers Association (OESA).
The BearingPoint survey, which involved more than 60 automotive
suppliers, measured how effectively automotive suppliers and vehicle
manufacturers were implementing internal warranty management strategies.
The survey also sees the potential to standardize internal
processes for more effective warranty management and increased
visibility. In order to achieve this, BearingPoint maps out the
following steps for Tier One, Two and Three suppliers to consider:
- Better access and ability to analyze warranty data, failed parts
and systems;
- Clear direction on design responsibility for OEM generated
engineering changes; and
- Early design involvement
"These initial findings document that warranty performance is
a key strategic issue, differentiator and growing risk element for
suppliers," said Wayne J. Stein, managing director with
BearingPoint, one of the world's leading business consulting and
systems integration firms.
"The goal for us in conducting this survey is to provide
insight into how these findings can be translated into significant costs
savings for the industry overall." "This survey confirmed that
the warranty is a complex issue and suppliers will play an increasingly
larger role in warranty sharing in the future," said Neil De Koker,
president of OESA.
"OESA recently formed a study group comprised of 30 supplier
company representatives to dig deeper into warranty trends and changing
responsibilities as it impacts suppliers."
Other initial findings from suppliers' responses:
- 66 percent believe warranty charge-backs have become a
significant cost-shifting strategy for automakers;
- 69 percent said they do not get enough information on warranty
charge-backs;
- 90 percent said automakers are increasing their focus on
analyzing warranty costs;
- 50 percent said they are not sure who has design responsibility;
- 77 percent of supplier employees are not trained on warranty
issues;
- 57 percent use multiple versions of warranty management systems,
translating into high maintenance costs.
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