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Japan's Automakers Look For More Expansion Abroad.

Autoparts Report • Feb 5, 2003 •

Japan's top automakers reported strong production rises in 2002 and expect that to continue this year, but much of the expansion is expected in overseas factories, which doesn't help Japan's struggling economy. That trend was already apparent to some extent in 2002 as four of Japan's five biggest carmakers reported double-digit jumps in output abroad but only single-digit rises at home.

Toyota Motor Corp. saw a 21 percent surge in overseas output, but only a 3.9 percent rise in Japan. Global production was up 9.7 percent at 5.635 million units. Honda Motor Co. scored a 9.4 percent rise globally, helped by an 11 percent rise overseas. Nissan Motor Co. was alone in reporting a bigger rise at home, due to the popularity of the March subcompact and Fairlady Z sports car. But as Japanese automakers continue to spread out their production sites around the globe to lower costs, minimize currency risk and avoid political friction, the gap in Japanese and overseas output is expected to widen, analysts said.

While Toyota, Honda, Nissan, Mitsubishi Motors Corp. and Mazda Motor Corp. all posted big rises in exports, most plan to boost capacity in the high-volume North American region this year, likely limiting export growth.

Toyota last month forecast a four percent rise in global production this year, while Honda expects an 11 percent jump. Nissan has said it expects a steady rise in production every year to meet its target of selling an additional one million units annually. Toyota, for a start, will add capacity in North America for its minivans and transfer production of a luxury sport utility vehicle model to the region from Japan. Honda plans to double capacity at its Alabama plant in the next year or so, while Nissan will build more vehicles at its new plant in Canton, Mississippi. Strong production rises in the fast-growing Chinese and Southeast Asian markets are also expected.

The weak economy, in turn, is set to contribute to lower domestic production by reining in car demand. Industry executives have forecast overall car sales in Japan will stay flat or shrink slightly this year. Domestic production is also likely to suffer as more Japanese cars sold at home are built abroad. In what could spell the start of a trend, Toyota began manufacturing the Voltz sports wagon in the United States last year for sale in Japan.

Honda, meanwhile, started selling the Thai-built Fit Aria compact in Japan last month. The car is Honda's first to be imported from Asia. Reflecting the drive to produce more cars abroad, Honda has said it plans to build 2.9 percent fewer vehicles domestically this year compared with 2002. In contrast, it expects overseas output to surge 23 percent. Similarly, Toyota expects domestic production to fall three percent and overseas output to climb 15 percent.


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