E-tactics for moving the masses.

I've tired of click through and spam stories. I've been on a quest for e-meaning. Unfortunately, people have had to become chronic deleters instead of readers just to survive the onslaught of unwanted e-missives.

But in reading over various articles this month I found two campaigns that I thought were worthy of retelling. Both revolve around the entertainment industry and reveal interesting dynamics about audience behavior. Hope you find value in these two case studies: Top