Walter Wriston, retired Chairman and Chief Executive Officer of
Citicorp, opens our winter issue. Mr. Wriston is an American management
titan who foresaw that the commodity of banking was information rather
than money and helped create the universe of digitized capital. Through
an interview conducted by William D. Resiel, Assistant Professor of
Management at St. John's University, Mr. Wriston shares his unique
perspective on business leadership. In this informative and informal
interview, readers will gain insight from Mr. Wriston's rich
experiences concerning topics such as motivating talented young
professionals, ensuring continuous organizational improvement,
incorporating social responsibility into business decision-making,
shaping public opinion through media relationships and managing
organizational crises and failures.
Next, Dan T. Dunn, Jr. and Sidney C. Probstein offer suggestions
for meeting the formidable challenges related to marketing high tech
services. Their "funneling approach" provides down-to-earth,
practical advice that addresses the unique problems faced by
organizations trying to sell high tech services. If your firm has ever
wondered how to coordinate activities among marketing managers, sales
representatives, technical managers and senior-level managers as they
fry to navigate their way through thousands of initial prospects to the
final step of closing a deal for high tech services, you will benefit
from the ideas presented here.
Leon B. Crosby, Raffaele DeVito and J. Michael Pearson contend that
most dimensions of quality, and pursuant customer satisfaction, are not
established permanently at the time of a sales transaction. Rather, many
dimensions of quality can be managed by the seller over time. In their
article, ideas are presented for influencing customers' perceptions
of quality and value received after a sale.
E-businesses have developed to the point where they are moving
beyond a cursory view of their customers and attempting to engage in
rich customer relationships. Edna Johnson Ragins and Alan J. Greco offer
an article focusing on strategic customer relationship management and
its application to e-business. Discussed are techniques for using
customer management relationship software to foster dialogs between
marketers and their customers.
Robert J. Paul helps readers explore the pervasive and costly
problem of managing employee depression in the workplace. Recent
findings are presented from this rapidly developing field of medical and
psychological research. The author discusses myths, causes, impacts,
costs and legal issues related to depression. Finally, recommendations
for managing employee depression in the workplace are offered.
Over the last few years, the U.S. Equal Employment Opportunity
Commission has implemented a more effective and efficient process for
mediating employment discrimination claims. For employers and employees,
mediation provides more predictable outcomes, saves time and money and
insures confidentiality and privacy. Mark J. Keppler describes the
Alternative Dispute Resolution program and offers advice for preparing
for and participating in an EEOC mediation.
Finally, this winter issue offers the opportunity to sample a very
successful simulation game for teaching concepts of insurance company
management James Barrese, Nicos Scordis and Carolin Schelhorn have
developed a simulation that permits students to integrate topics of
accounting, finance, risk management and insurance, asset management and
investment as they compete against each other as insurance company
executive decision-makers. In this article the simulation game itself is
described as well as learning objectives and outcomes. Teachers,
trainers and consultants in the risk management and insurance field will
appreciate the interactive approach presented by these authors to
improve learning -- and make it fun at the same time.
COPYRIGHT 2003 St. John's University, College
of Business Administration Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2003, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.