General Motors said it will invest up to $3.5 billion annually in
to upgrade its passenger car business, starting this year, with the goal
of restoring the division to profitability. Gary Cowger, president of GM
North America, said the focus of GM's capital expenditure on new
products would shift away from a previous concentration on trucks -
sport utility vehicles and pick-ups - to cars.
"Three years ago we were criticized for not having a truck
portfolio that was in line with the market, including SUVs, so we spent
about 65-67 per cent of our capital expenditures on refreshing our truck
portfolios," Mr Cowger said in an interview at the Chicago
AutoShow. "The next three years you'll see the car side get
the same sort of focus."
GM spends about $5 billion annually on product development,
including tooling and supplier costs, but excluding engineering costs.
Mr Cowger said the renewed focus on passenger cars would run over the
next three years. "We won't neglect trucks, obviously, but
what we really are doing is putting a huge focus on the mid-sized
segment because it's still the biggest segment in the U.S. car
market," said Mr Cowger.
GM plans to launch 17 new or "refreshed" vehicles this
year, of which nine are passenger cars, including vehicles in its luxury
Cadillac brand.
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