Measuring franchise development performance: disciplined use of
the right measurement tools will then lead to performance-improv
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Lately, the news has been filled with stories about economic
conditions that are affecting franchise recruiting. The anxiety of
dealing with candidates' fears of a . . .
Political engagement is good for franchising.(IFA
PRESIDENT'S COLUMN)(Column)
We are in the middle of one of the most intense political seasons
in recent history. While the electoral process is sometimes
discouraging, it can also inspire people to get more involved in . . .
The keys to attracting qualified prospective investors.(IN THIS
ISSUE)(Industry overview)
Nothing bears more importance to franchisors than the success of
their franchisees. Franchisees are the ambassadors of the brand and play
a critical role in representing companies on the local . . .
Chris Chike, reigning Guinness World Record holder in Guitar Hero
III.(Marketing)(Brief article)
Chris Chike, reigning Guinness World Record holder in Guitar Hero
III: Legends of Rock video game earned $2,000 in store credit for
winning the Play N Trade National Guitar Hero III . . .
Welcome new IFA members!(FW FOCUS: WELCOME TO IFA!)(Brief
article)
Franchise Systems
Alamo Drafthouse Cinemas, Austin, Contact John Martin
Blendz Franchise System, Inc., Campbell, Calif., Contact Scott
Mortier
FedEx Kinko's, Dallas, Contact Candice Wessinger . . .
International Franchise Association programs and calendar of
industry events.(IMPORTANT DATES IN FRANCHISING)(Calendar)
2008
MAY
11-13-41st Annual Legal Symposium
Capital Hilton Hotel
Washington, D.C.
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13-14-24th Annual Joint IFA/IBA Conference
Washington, D.C.
[ILLUSTRATION . . .
Got News?
Franchising World wants to help you share your company's news
with others. We publish news of senior management changes, growth
milestones (100, 500, etc. units, but not projections), . . .
Popeye's Chicken founder Al Copeland dies.(IN
MEMORIAM)(Obituary)(Brief article)
Al Copeland, 64, founder of Popeye's Famous Fried Chicken and
several other restaurant concepts, died March 23 in Germany where he had
gone to continue treatment for cancer.
Named IFA's . . .
Money Mailer.(Community Service)
Money Mailer raised $371,500 for Children's Miracle Network . . .
Labor Finders International.(Community Service)(Brief
article)
Labor Finders International collected materials and spent a weekend
constructing a new bedroom for a Lake City, Fla. youth to provide a
clean environment in which to relax while undergoing . . .
Wyndham Hotel Group selected Berlin Cameron United of New York to
provide advertising support.(Marketing)
Wyndham Hotel Group selected Berlin Cameron United of New York to
provide advertising support for the Super 8, Howard Johnson and
Travelodge . . .
Virginia Barbeque has partnered with Business Advisers
International.(Marketing)
Virginia Barbeque has partnered with Business Advisers
International to provide business coaching and advisory services to . . .
The UPS Store and Mail Boxes Etc. became exclusive sponsors of
the Toys for Tots Literacy Program.(Marketing)(Brief article)
The UPS Store and Mail Boxes Etc. became exclusive sponsors of the
Toys for Tots Literacy Program. To kick-off the program, MBE donated
$125,000, which will distribute 125,000 books to children in . . .
Two Men And A Truck Pres. Brig Sorber, CFE, and Exec. Vice Pres.
Jon Sorber appeared on Fox Business Network.(Marketing)(Fox New
Two Men And A Truck Pres. Brig Sorber, CFE, and Exec. Vice Pres.
Jon Sorber appeared on Fox Business Network to discuss the company . . .
Snap-on Tools partnered with Georgetown University to create a
customized program to help the company create a brand
image.(Mark
Snap-on Tools partnered with Georgetown University to create a
customized program to help the company create a brand image. Georgetown
Instructor Ben Litalien and Ktnetico, Inc. director of U.S. . . .
Play N Trade.(Marketing)(Brief article)
Play N Trade hosted the National Guitar Hero III Tournament at
participating stores where the champion was awarded $2,000 in-store
credit. The company also launched its Franchisee Advisory . . .
Money Mailer.(Marketing)(Rubicon Race Team )(Brief
article)
Money Mailer became a major associate sponsor of the new Rubicon
Race Team entry in the Indy 500 owned by actor Jason Priestley and
racing industry veteran Jim . . .
Meineke Car Care Centers.(Marketing)
The Meineke Car Care Bowl has extended Meineke Car Care Centers as
title sponsor of the bowl for two . . .
HomeVestors of America.(Marketing)(Brief article)
HomeVestors of America is offering a new software service to help
potential buyers of its franchisees' properties analyze the
financial characteristics of buying and owning their properties . . .
El Pollo Loco.(Marketing)
El Polio Loco debuted two advertising campaigns to reach general
and Spanish-speaking . . .
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