IFA's veteran's assistance program wins coveted summit
award: IFA program is one of six chosen out of 38 applicants.(FW FOCUS:
A
The International Franchise Association has received one of the six
2008 Summit Awards from the American Society of Association Executives
for its Veterans Transition Franchise Initiative.
"We . . .
Pressure points: bankruptcy code amendments, court decisions.(FW
FOCUS: LEGAL)
It often seems that the odds are stacked against creditors in a
Chapter 11 bankruptcy proceeding. After all, a central purpose of a
Chapter 11 reorganization is to afford the debtor a breathing . . .
Disclosure law violations: understanding the penalties.(FW FOCUS:
LEGAL)
Franchise sales activity that complies with federal and state laws
and administrative regulations governing such activity rewards the
franchisor and its personnel with peace of mind. The franchisor . . .
Q&A with U.S. Ambassador Susan C. Schwab, U.S. Trade
Representative.(FW FOCUS: A FRANCHISING WORLD Q &
A)(Interview)
Ambassador Susan C. Schwab was nominated to be U.S. Trade
Representative by President George W. Bush in 2006 and was confirmed by
the U.S. Senate the same year. Schwab is a member of . . .
Colorado Springs: IFA leadership meeting zeroes in on political
challenges ahead.(IFA SUMMER LEADERSHIP PHOTO FEATURE)(Conferenc
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Faced with the possibility of a challenging political atmosphere in
Washington, D.C. in just a few months, the International Franchise
Association's leadership gathered in . . .
IFA's official Sommelier: turning red wine into greenbacks:
summer wine auction tops new record under the relentless gavel of
"D
"Aggressive ..." "Decadent ..."
"Precocious ..." "Volatile ..."
"Doc" Cohen's rapid-fire delivery and tart comments
whipped the audience into a frenzy, but those weren't taunts to . . .
Supporting federal legislators: FranPAC report card: the
International Franchise Association's current financial support to
cand
Supporting Federal Legislators:
FranPAC ReDort Card
The International Franchise Association's current financial support
to candidates for federal office as of mid-June is reflected in the
following . . .
New ad highlights franchising's economic importance.(FW
FOCUS: GOVERNMENT RELATIONS)
The second in a series of advertisements highlighting the economic
impact of franchising appeared in leading Washington, D.C. publications
to further the franchising awareness campaign among policy . . .
IFA urges Congress to address rising energy costs: as the nation
prepares to vote for legislators and a president this fall, a t
The International Franchise Association recently urged Congress to
take decisive, effective and immediate action to address the rising cost
of energy in the United States.
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. . .
Where do the presidential candidates stand on franchising
issues?(FW FOCUS: GOVERNMENT RELATIONS)(Discussion)
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Part One
When U.S. Sens. John McCain (R-Ariz.) and Barack Obama (D-Ill.) get
the official approval of their respective parties later this summer, the
largely-divergent . . .
Penetration testing: why franchise systems need information
security: regular penetration testing of applications and system
sec
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Information security was once considered just a technical problem,
but due to the combination of advanced technology and malicious intent,
it is now everyone's problem. . . .
Blogging 101 for franchisors: easy to start, hard to measure, but
potentially an effective marketing tool.(TECHNOLOGY: DRIVING F
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A Weblog, or "blog" for short, is simply a collection of
articles posted on the Internet. Popular blogs are regularly read and
extensively discussed by tens of thousands of . . .
Guerrillas with laptops: making the most of interactive media: to
compete effectively for qualified leads and communicate a bran
Franchise organizations across the board are feeling the pressure
to keep their budgets low while still increasing sales. With a limited
marketing budget, one of the first areas to focus on is . . .
Facing a web-based fork in the road? Make the right turn: most
companies are missing opportunities by ignoring Web-based
systems
It is rare to find a CEO or chief financial officer that speaks
fluent "geek." Conversely, the "techies" tend to
spend money on systems, software and solutions without a strong
understanding of the . . .
Automated royalty payments: a comprehensive and interactive
solution: for a royalty solution to be successful, it must be
compre
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The royalty payment is a key cornerstone of the
franchisor-franchisee relationship. It is the validation of the contract
one has with the other. For the franchisor, it . . .
Five steps to e-mail marketing success: e-mail marketing has
emerged as a powerful tool that facilitates customer communication,
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Imagine having a database of customers that have proven to spend
money with the franchise company or customers that have raised their
hands and volunteered to receive your . . .
"No-brainer" technologies: if a system hasn't
implemented these no-brainer steps yet, it is a great place to
start.(TECHNOLOGY:
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The franchising industry has now reached a point where technology,
at some level, reaches into every discipline within a franchise company.
From reporting and marketing to . . .
Leveraging technology for franchise performance and growth:
effectively-implemented franchise technology solutions can provide a
A quick look for the fastest-growing and best-performing franchise
systems shows that there are several factors attributable to their
Success:
* The unique idea or concept behind the . . .
Grow your franchise with online marketing tools: e-mail marketing
and online surveys are excellent tools for communicating with
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The Internet has brought about tremendous change in the way people
find and communicate with businesses. Growth in technology has fostered
the development of countless new . . .
Shaping the public's perception of franchising.(IFA
PRESIDENT AND CEO'S COLUMN)(Column)
Never underestimate the impact of a first impression. For IFA,
first impressions began when it was founded nearly 50 years ago. Since
then, the landscape of the business and policy environments has . . .
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