Upcoming Agribusiness seminars.(Sales and Marketing Insights from
Purdue University)(Calendar)
Sales Management and Leadership
June 17-18, 2008
Precision Selling: Building Relationships with Large Farmers
July 31-August 1, 2008
Strategic Agrimarketing
October 27-31, 2008
National . . .
Should the supply chain play fair?(Sales and Marketing Insights
from Purdue University)
In the first article in our series--Should the Supply Chain Play
Fair?--we discussed whether consumers want a just and equitable supply
chain. Initial survey results showed that consumers do . . .
Brand busters: common pitfalls marketers can easily avoid.(NEW
BOOK FOR AGRI-MARKETERS)
At a winter seed meeting some time ago I learned a couple of
important lessons about marketing--lessons no less common and costly
today than they were the day I learned them some 20 years ago.
. . .
K-state's master of agribusiness.(EDUCATION FOR
AGRI-MARKETERS)
As demand for food and agricultural products increase, new skills
and technologies must be developed to keep up. Communication and
cooperation between grower, processor and retailer is more . . .
How to attend a NAMA conference. (IN MEMORIAM: CLANCY
STROCK.(1924-2007)(Obituary)
A nephew, recently graduated from ag school, called in a state of
high excitement the other day. He is employed by an old-line
agri-marketing company and has just been informed he could attend . . .
Turf and ornamental campaign element.(Best of NAMA)
CLIENT: Caterpillar, Inc., Peoria, IL--Lori Porter
[ILLUSTRATION OMITTED]
AGENCY: Rhea & Kaiser Marketing Communications, Naperville,
IL--Therese McGrady
MESSAGE: To inform the consumer on . . .
Companion animal campaign element.(Best of NAMA)
CLIENT: Novartis Animal Health, Greensboro, NC--Elaine May
[ILLUSTRATION OMITTED]
AGENCY: Colle+McVoy, Minneapolis, MN--Danny Skalman
MESSAGE: Deramaxx enables canine arthritis patients to . . .
Turf and ornamental public relations campaign.(Best of
NAMA)
CLIENT: BASF Professional Turf & Ornamentals, Research Triangle
Park, NC--Bob York
[ILLUSTRATION OMITTED]
AGENCY: Padilla Speer Beardsley and Winnercomm, Minneapolis,
MN--Shandra Wendorff
. . .
Companion animals public relations campaign.(Best of
NAMA)
CLIENT: Fort Dodge Animal Health, Overland Park, KS--Stephanie
Gable
[ILLUSTRATION OMITTED]
AGENCY: Latorra, Paul & McCann Advertising, Syracuse,
NY--Crystal Smith
MESSAGE: To provide . . .
Companion animal advertising campaign.(Best of NAMA)
CLIENT: Merial Limited, Duluth, GA--Duane Maye
[ILLUSTRATION OMITTED]
AGENCY: Bader Rutter, Brookfield, WI--Griffin Bungener
MESSAGE: RECOMBITEK Equine Influenza Virus Vaccine is proven . . .
Turf & ornamental advertising campaign.(Best of NAMA)
CLIENT: Valent U.S.A. Corporation, Walnut Creek, CA--Lori Theine
[ILLUSTRATION OMITTED]
AGENCY: archer>malmo, Memphis, TN--Pete Montgomery
MESSAGE: To promote Safari as the super-systemic . . .
Web site--educational focus, directed to consumers.(Best of
NAMA)
CLIENT: Ethanol Promotion and Information Council, Omaha, NE--Reece
Nanfito
[ILLUSTRATION OMITTED]
AGENCY: Broadhead + Co., Minneapolis, MN--Troy Schroeder
MESSAGE: EPIC's drivingethanol.org . . .
Web site--directed to farmers, growers or ranchers.(Best of
NAMA)
CLIENT: FMC Corporation, Philadelphia, PA--Paul Redhage
[ILLUSTRATION OMITTED]
AGENCY: Nicholson Kovac, Kansas City, MO--Kristen Marshall
MESSAGE: To provide information on FMC's
Capture . . .
Electronic publications.(Best of NAMA)
CLIENT: FMC Corporation, Philadelphia, PA--Paul Redhage
[ILLUSTRATION OMITTED]
AGENCY: Nicholson Kovac, Inc., Kansas City, MO--Sally Behringer
MESSAGE: To provide Star Retailers with . . .
Interactive marketing tools.(Best of NAMA)
CLIENT: Stine Seed Company, Adel, IA--David Thompson
[ILLUSTRATION OMITTED]
AGENCY: Trilix Marketing Group, Urbandale, IA--Brett Adams and Paul
Burger
MESSAGE: To provide the most up-to-date . . .
Broadcast news.(Best of NAMA)
CLIENT: National Cattlemen's Beef Association, Centennial,
CO--Melissa Tessitore
[ILLUSTRATION OMITTED]
MESSAGE: To provide accurate and balanced news, education and
industry information to . . .
Company publications--annual report.(Best of NAMA)
CLIENT: West Central, Ralston, IA--Sarah Dorian
[ILLUSTRATION OMITTED]
AGENCY: Innova Ideas and Services, Ames, IA--Jenny Peterson
MESSAGE: West Central's 2007 Annual Report On Any
Given . . .
Company & association magazines--external.(Best of
NAMA)
CLIENT: BASF Professional Vegetation Management, Research Triangle
Park, NC--Amie Dunn
[ILLUSTRATION OMITTED]
AGENCY: Padilla Speer Beardsley (with Winnercomm, Inc. and Source
Publications, . . .
Company publications--internal.(Best of NAMA)
CLIENT: CHS--Land O'Lakes, Inver Grove Heights, MN--Jessica
Lamker
[ILLUSTRATION OMITTED]
AGENCY: Colle+McVoy, Minneapolis, MN--Cynthia Clanton
MESSAGE: To convey that Cooperative Profiles . . .
Company & association newsletters--external to dealers,
distributors, etc.(Best of NAMA)
CLIENT: Syngenta Crop Protection, Greensboro, NC--Wendell Calhoun
[ILLUSTRATION OMITTED]
AGENCY: Gibbs & Soell, Inc.--Raleigh, Raleigh, NC--Tina Allen
MESSAGE: To inform retailers about . . .
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