The E-Tactics Letter

Browse past and current articles from this publication.

Online product searches begin offline.
What gets you to look for product information online? According to a BIGresearch survey by the Retail Advertising and Marketing Association (RAMA), it's often not what you see on the Internet, but . . .

E-mail marketing still packs a punch.
You may think the punch is gone from e-mail, that spam has killed it and that it doesn't work anymore. A new study from Forrester, entitled, "Email Marketing Comes of Age," reveals some unusual fi . . .

E-Tactics[R] Letter.
In This Issue: Study: Niche Sites' Ads More Engaging Scarborough: Newspaper Sights Draw Big Spenders MRI: Audience for Online Video. Blogs More Than Doubles Dear Laura Neilsen, It's year e . . .

Research round up stats & insights you can use: paid search?(Brief Article)
July 20, 2005 eMarketer uncovers surprising news on user awareness of the difference between paid and unpaid search listings. A Harris Interactive poll, sponsored by icrossing, found that many i . . .

Research round up stats & insights you can use: still spammin'.(spam mail received by internet users)(Brief Article)
July 27, 2005 eMarketer uncovers surprising news on spam's continued prevalence: it works. Though spam is widely reviled, it is still piling up in in-boxes. A recent poll by the Robert H. Smith . . .

Research round up stats & insights you can use: how blogs influence purchase decisions.(Brief Article)
July 18, 2005 Do consumer blog-reading habits impact shopping and purchasing behavior? BIGresearch has the scoop. The following is from our SIMM VI database of over 14,000 respondents displaying . . .

Internet Yellow Pages and the small advertiser.
If you're wondering where to put your advertising dollars online for the coming year you'll be interested in the findings of the Kelsey Group. The company tracks the following media in their Local C . . .

Podcasting--the latest techno razor blade.(Brief Article)
If you thought these little apparatuses were predominantly popular for music downloads it seems that Apple has found a killer app for iPods that is turning the industry upside down. Stumbling on the . . .

FindArticles (http://www.findarticles.com).(magazine database)(Brief Article)
FindArticles claims it has 5 million magazine articles in its database, many of which are not found on any other search engine. You can search by keyword, or browse the magazines by category (Automo . . .

AOL offers IM users free e-mail.(Brief Article)
As part of its efforts to reach an online audience beyond its subscription base, America Online Monday debuted free e-mail with nearly limitless storage for AOL Instant Messenger users. Dubbed AIM M . . .

More paper hits the dust ......(Thomas Information Network discontinues print versions of two directories)(Brief Article)
Thomas Register Ends Print Directories, Continues Online Listings Thomas Information Network has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Registe . . .

Study: big brands slow to adopt search engine optimization.
A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google. The study, by the s . . .

Is e-mail taking over? Do you have an e-mail "habit"?
A new study finds that for millions of Americans e-mail is an essential part of everyday life-- In partnership with Opinion Research Corporation, America Online conducted online surveys with over . . .

The E-Tactics Letter.(Brief Article)
The long tough road back to publishing ..... Have you noticed? The E-Tactics Letter was not in your e-mailbox these last two months. Q2 is always a killer between Spring holidays and high sales vo . . .

Phil Bradley's Finding Information.(Brief Article)
http://www.philb.com/whichengine.htm Phil Bradley's Finding Information (http://www.philb.com/whichengine.htm) not only has some recent additions to the search engine universe, it also tells you . . .

13 million small businesses will embrace pay-per-call.(Brief Article)
THE NASCENT PAY-PER-CALL ADVERTISING MARKET could draw as many as 13 million business owners who lack Web sites but want to advertise online, said Ingenio Chief Marketing Officer Mark Barach at the . . .

Internet poised to surpass newspapers for shopping info.(Brief Article)
CONSUMERS ARE INCREASINGLY TURNING TO the Internet for information about local products and services, at the expense of newspapers, according to a new study by The Kelsey Group and ConStat, Inc. The . . .

Hot technology from Japan: a mobile page turner.(Brief Article)
AP, March 21, 2005 Your eyes probably hurt just thinking about it: Tens of thousands of Japanese cell phone owners are poring over full-length novels on their tiny screens. In this technology-enam . . .

E-mail marketing open rates, by industry, Q4 2003 & Q4 2004.(Illustration)
[GRAPHIC OMITTED] E-Mail Marketing Open Rates, by Industry, Q4 2003 & Q4 2004 Q4 2003 Q4 2004 Financial services 43.5% 35.8% Business products an . . .

Are open rates declining?(Brief Article)
A glance at open rates would give the impression that users are opening a lot less e-mails than they did one year ago. But DoubleClick, in their recent E-mail Trend Report, believes that the reason . . .

Email's woes: blocking and declining open rates: ISPs block 22% of permission-based e-mail: study.(Brief Article)
A full 22% of all permission-based e-mail was blocked by the top Internet service providers (ISPs) during 2004, according to a Return Path study. Corporate e-mail mistakenly considered spam by ISP . . .

Fathom online Keyword Price Index (KPI).(Brief Article)(Illustration)
Fathom Online Keyword Price Index (KPI) 09/04 10/04 11/04 12/04 01/05 Automotive $1.54 $1.39 $1.35 $1.39 $1.34 Retail . . .

Study: Web users turn away from broadcast news.(Brief Article)
Web users with an interest in current events increasingly turn to the Internet for news, at the expense of watching television and reading newspapers and magazines, according to a recent Washingtonp . . .

Adam Curry wants to make you an iPod radio star.
"People think I'm this poseur guy from MTV, but I don't care," says Adam Curry, the former VJ whose long blond locks once mesmerized teenyboppers across the globe. "I've always had this total dual l . . .

Search tactics: keyword phrases perform better.
According to a recent report from Oneupweb, search engine user clicks tend to present higher conversion rates the longer the keyword phrase. Looking at data from high-traffic keyword phrases for s . . .

Print publishers surveyed about their digital editions.(Brief Article)
American Business Media recently conducted an online survey of its members on digital magazines. In this survey 71% of the respondents said they published digital and all respondents said their digi . . .

Nielsen//NetRatings: Week (01/02/05).
Nielsen//NetRatings: Week (01/02/05) from Imedia Top search engines/portals & communities, and telecom/Internet services sites; retail goods & services, and financial services advertisers. http:// . . .

Eatery generates traffic with e-mail.(Email marketing)(Brief Article)
Sol Grill, a Newport Beach, CA restaurant has reportedly increased its customer traffic by 20% with an e-mail marketing program, developed with the help of mUrgent Corp., an e-mail marketing firm ba . . .

Hitwise finds visits to web shopping and classified sites rise 25.6%.(Brief Article)
U.S. visits to Web shopping and classifieds sites jumped 25.6% from the year-ago holiday season and peaked on Thanksgiving Day, said Internet research company Hitwise. According to news reports, b . . .

Generic keywords and easy returns boost sales.(Brief Article)
The use of generic keywords for Internet search engines (as opposed to trademark names) and convenient return policies boost online response and sales, according to two recently released studies of . . .

E-commerce alert: online consumer fraud rampant in New York.(Brief Article)
When it comes to crooked online consumers New York City ranks number one in the nation, followed by Miami and Los Angeles, according to survey of companies victimized by online consumer fraud, which . . .

A year later: are they still clicking on your e-mail?(email marketing)
The answer to this question depends on who's stats you read and what you see happening to your own lists. I personally have seen my open rate go down fifty percent in just the last year. Colleagues . . .

Affiliate marketing: a better pay-for-performance model than search?(Brief Article)
This is something you have to check out--online ad models are shifting and here's one that is moving fast-- Forget pay-per-click (PPC)--pay-for-performance (PFP) is all marketers want to hear abou . . .

Evolving opportunities from paid search.(online searching)(Brief Article)
The supply of conventional paid search opportunities continues to expand from two principle sources: an expansion of online users; and a rise in the number of searches conducted by the average onlin . . .

Another reason to mail on Monday: better delivery.
EmailSherpa asdvised its readers in its July 27, 2004 issue of Return Path's conclusions from several studies it conducted on deliverability: * Mail on weekdays, not weekends. Delivery rates on th . . .

Subscription confirmations May thwart hackers.(Brief Article)
Direct Newsline reported that study findings released by Tuscon, AZ-based Arial Software LLC indicate a computer hacker could easily destroy the e-mail database of most companies. That's because few . . .

Consumer attention is the new currency.
Cutting through the information clutter and facilitating customer relationships is vital to effectively marketing your brand in the new "attention economy." "Anybody who still thinks we're operati . . .

Proving online marketing drives offline sales.(Brief Article)
Stephen Kim, the director of advertising sales research for Microsoft Corp., Redmond, WA, has been involved with studies involving brands such as Kraft Jell-O, Nestle Coffee-mate and Ford F150 truck . . .

Summer slip-away issue.
Dear Reader, Summer Slip-Away Issue We're combining our July and August issues here. July just slipped away as our clients kept us busier than ever. For part of August our office is closed for v . . .

Conference clips--Chief Marketing Officer Council.(Brief Article)
Marketers at major technology firms have a persistent problem: they cannot easily measure the performance of their marketing programs. With that issue in mind, The Chief Marketing Officer (CMO) Coun . . .

Fax wins a victory ..... for a change.(Brief Article)
A bill that would relieve marketers of an obligation to get written permission before sending commercial faxes received unanimous approval from the House Energy and Commerce Committee at a hearing y . . .

Suddenly, retail clicks.(Brief Article)
--Washington Post June 3, 2004 Leslie Walker dissects the latest data on online retailers from Forrester Research and Shop.org. As reported last week, U.S. online sales increased by 51% in 2003, t . . .

"Nerd values" help propel tiny Craigslist into classifieds threat.(Brief Article)
--Online Journalism Review June 4, 2004 Over the past 10 years, San Francisco-based Craigslist has developed from a "small e-mail list of local events and parties to become a national and internat . . .

Los Gatos firms revolutionizing movie rentals--Mercury News.
Two startups from University Avenue in Los Gatos Netflix and DVDPlay are playing a key role in disrupting the home movie rental business pioneered by Blockbuster. Netflix now has 2 million subscribe . . .

Advertising is coming back!(Brief Article)
Bob Coen (Univeral McCann advertising forecasting guru) made his biggest forecast revision between December and June for Internet ad spending, which he now predicts will grow 20% this year to $6.78 . . .

Progress, growth and change.(Brief Article)
Dear Reader, Progress, Growth and Change. Those are the buzz words for now. The economy is certainly moving. The projections, included below, for online advertising surpass any quoted so far sin . . .

Who uses free (natural, organic) search?(iProspect's Search Engine user attitudes survey)(Brief Article)
The latest installment of iProspect's Search Engine User Attitudes Survey indicates disparities among various demographic groups in terms of the types of search results each deems most relevant. Con . . .

Maybe run of network is more effective after all?(visitor paths is highly effective, but many companies continue to play it safe
Tacoda Systems and iVillage conducted a study earlier this year regarding online audience management targeting and found that simply placing relevant ads in a content group on iVillage was not as ef . . .

Myth-bashing research--with stats that do not lie.(Brief Article)
Dear Laura Neilsen, This month research studies brings us a lot of fresh information and new perspectives to work into our marketing plans. If you've been on the sidelines waiting on implementing . . .

Consumers are marketing saturated: Yankelovich.
Consumer resistance to marketing is at an all-time high, causing marketing productivity to plummet, according to a recent study by Yankelovich Partners. Consumers are drowning in an overabundance . . .