Online product searches begin offline.
What gets you to look for product information online?
According to a BIGresearch survey by the Retail Advertising and
Marketing Association (RAMA), it's often not what you see on the
Internet, . . .
E-mail marketing still packs a punch.
You may think the punch is gone from e-mail, that spam has killed
it and that it doesn't work anymore.
A new study from Forrester, entitled, "Email Marketing Comes
of Age," reveals some unusual . . .
E-Tactics[R] Letter.
In This Issue:
Study: Niche Sites' Ads More Engaging
Scarborough: Newspaper Sights Draw Big Spenders
MRI: Audience for Online Video. Blogs More Than Doubles
Dear Laura Neilsen,
It's year . . .
Research round up stats & insights you can use: paid
search?(Brief Article)
July 20, 2005
eMarketer uncovers surprising news on user awareness of the
difference between paid and unpaid search listings.
A Harris Interactive poll, sponsored by icrossing, found that . . .
Research round up stats & insights you can use: still
spammin'.(spam mail received by internet users)(Brief
Article)
July 27, 2005
eMarketer uncovers surprising news on spam's continued
prevalence: it works.
Though spam is widely reviled, it is still piling up in in-boxes. A
recent poll by the Robert H. Smith . . .
Research round up stats & insights you can use: how blogs
influence purchase decisions.(Brief Article)
July 18, 2005
Do consumer blog-reading habits impact shopping and purchasing
behavior? BIGresearch has the scoop.
The following is from our SIMM VI database of over 14,000
respondents . . .
Internet Yellow Pages and the small advertiser.
If you're wondering where to put your advertising dollars
online for the coming year you'll be interested in the findings of
the Kelsey Group. The company tracks the following media in their . . .
Podcasting--the latest techno razor blade.(Brief Article)
If you thought these little apparatuses were predominantly popular
for music downloads it seems that Apple has found a killer app for iPods
that is turning the industry upside down. Stumbling on . . .
FindArticles (http://www.findarticles.com).(magazine
database)(Brief Article)
FindArticles claims it has 5 million magazine articles in its
database, many of which are not found on any other search engine. You
can search by keyword, or browse the magazines by category . . .
AOL offers IM users free e-mail.(Brief Article)
As part of its efforts to reach an online audience beyond its
subscription base, America Online Monday debuted free e-mail with nearly
limitless storage for AOL Instant Messenger users. Dubbed AIM . . .
More paper hits the dust ......(Thomas Information Network
discontinues print versions of two directories)(Brief Article)
Thomas Register Ends Print Directories, Continues Online Listings
Thomas Information Network has discontinued the print versions of
its Thomas Register of American Manufacturers and Thomas . . .
Study: big brands slow to adopt search engine
optimization.
A new survey of Fortune 100 companies reveals that relatively few
of them make a serious effort to optimize their Web sites to receive
high search rankings on Yahoo! or Google.
The study, by the . . .
Is e-mail taking over? Do you have an e-mail
"habit"?
A new study finds that for millions of Americans e-mail is an
essential part of everyday life--
In partnership with Opinion Research Corporation, America Online
conducted online surveys with over . . .
The E-Tactics Letter.(Brief Article)
The long tough road back to publishing .....
Have you noticed? The E-Tactics Letter was not in your e-mailbox
these last two months. Q2 is always a killer between Spring holidays and
high sales . . .
Phil Bradley's Finding Information.(Brief Article)
http://www.philb.com/whichengine.htm
Phil Bradley's Finding Information
(http://www.philb.com/whichengine.htm) not only has some recent
additions to the search engine universe, it also tells . . .
13 million small businesses will embrace pay-per-call.(Brief
Article)
THE NASCENT PAY-PER-CALL ADVERTISING MARKET could draw as many as
13 million business owners who lack Web sites but want to advertise
online, said Ingenio Chief Marketing Officer Mark Barach at the . . .
Internet poised to surpass newspapers for shopping info.(Brief
Article)
CONSUMERS ARE INCREASINGLY TURNING TO the Internet for information
about local products and services, at the expense of newspapers,
according to a new study by The Kelsey Group and ConStat, Inc. . . .
Hot technology from Japan: a mobile page turner.(Brief
Article)
AP, March 21, 2005
Your eyes probably hurt just thinking about it: Tens of thousands
of Japanese cell phone owners are poring over full-length novels on
their tiny screens. In this . . .
E-mail marketing open rates, by industry, Q4 2003 & Q4
2004.(Illustration)
[GRAPHIC OMITTED]
E-Mail Marketing Open Rates, by Industry, Q4 2003 & Q4 2004
Q4 2003 Q4 2004
Financial services 43.5% 35.8%
Business products . . .
Are open rates declining?(Brief Article)
A glance at open rates would give the impression that users are
opening a lot less e-mails than they did one year ago. But DoubleClick,
in their recent E-mail Trend Report, believes that the reason . . .
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