Affluent shoppers to boost web sales. (One Minute
Marketer--Insights & Stats).(forecasts for consumer use of
Internet)(Brief Art
The latest e-commerce projections from Jupiter Research say
households earning less than $75,000 a year will be adopting the
Internet faster than any other group during the next four . . .
Worthwhile comment about e-mail appending. (One Minute
Marketer--Insights & Stats).(Brief Article)
Seth Godin told the attendees at a recent AIM Dinner & A Deal,
"It's up to the consumer to determine whether it's spam.
E-mail appending is where a direct marketing company matches its house
file . . .
Clickthrough rates on online ads increase 35%: Doubleclick. (One
Minute Marketer--Insights & Stats).(Brief Article)(Statistical
The click-through rate on ads online has increased from 0.6% to
0.8% over the past year, said DoubleClick Inc. in its quarterly Ad
Serving Trend Report. The report examined the period from May 2001 . . .
Decision makers more interested in offline ads. (One Minute
Marketer--Insights & Stats).(Brief Article)(Panel
Discussion)(Statis
A new survey indicates that top decision makers are more likely to
read an advertisement in an offline business publication than on the
Internet. In a study commissioned by the Periodical . . .
Portals are hot. (One Minute Marketer--Insights &
Stats).(market for enterprise portal platforms forecasted to reach over
$3.1 b
The market for enterprise portal platforms will reach more than
$3.1 billion by 2006, according to tech researcher IDC. The portal
market IDC estimates to be at about $550 million in 2001, but . . .
Local news Web sites attract consumers more than national news
sites. (One Minute Marketer--Insights & Stats).(Brief
Article)
Advertisers take note: Americans are turning to their local news
Web sites for purchasing inspiration. While national news sites such as
MSNBC.com and CNN.com excel at attracting readers, consumers . . .
Is there a future in e-mail marketing?(Brief Article)
I've heard too many speakers at conferences pitch the glories
of e-mail marketing. I've worked on campaigns with direct marketers
eager to test this new instant "low-cost" medium who found, . . .
Online free does lead to fee. (Editor's Corner).
We see jounalists and conference providers touting the new
"end of free" movement. It's the next big announcement
after the dot.com crash. The rationale is that It's time to make
people pay since . . .
Here's some good advice reported in Mediapost's Media
Daily News.
Build a Qualified Database Through Online Advertising - and Save
Money.
Office Printing Business (OPB), a division of Xerox, created an
online leadgeneration campaign using banner ads to attract . . .
A special collection of e-mail marketing tips.
In-house E-mail list tips
If you append email addresses to your database, track these names
separately. That way you'll be able to see if appended names are
responsive and whether it's worth the . . .
Focus on changes in consumer behavior online.
We are surely coming into a new generation of Internet usage. Study
after study finds that new trends are on the rise: people use the net to
find service providers not just products, Moms are . . .
E-mail success links frequency (less) and relevance
(more).
Getting permission to send commercial email isn't enough to
get your emails opened, according to a new study of email recipients by
Denverbased email-marketing consultant Quris. The top complaint . . .
Desperately seeking disconnect time. (Editor's
Corner).(Brief Article)
Recently I took a two week vacation to Italy and happily wrote to
clients and vendors, "I will not be checking e-mail or voice mail.
I will be in a state of total techno-disconnect." It was a . . .
Teens 4 hire. (Sites).(temporary employment for teenagers;
http://www.teens4hire.org)(Brief Article)
With summer right around the corner, many teens are interested in
temporary employment this summer. This service aims to link them with
employers who could use their help. Registration is free to . . .
Proposed national 'do not call' registry.
(Sites).(Federal Trade Commission proposes changes to Telemarketing
Sales Rule)(http:/
Add your voice to the debate over the FTC's proposed change to
the Telemarketing Sales Rule at this site, where the feds are soliciting
public opinions on the matter. The controversial change . . .
Think before you link. (Sites).(web site link laws;
http://www.jura.uni-tuebingen.def/~s-bes1/lcp.html)(Brief
Article)
Lawyers and interested parties have a one-stop shop now for all
they need to know about the legality of links - clickable doorways to
other Web sites. Here under one roof are links to the latest . . .
Petitions online. (Sites).(http://Petitiononline.com)(Brief
Article)
The Internet continues to transform politics, and now is
antiquating door-to-door petitioners who gather signatures for issues of
local or national import. PetitionOnline.com, calling itself . . .
Coca-Cola serves up wireless vending in Japan. (New Apps to Learn
From).(Coca-Cola Japan, NTT DoCoMo Inc. and ITOCHU Corp. launc
One year after its inception, a project by Coca-Cola Japan,
wireless giant NTT DoCoMo and trading group Itochu Corp. to make mobile
handsets order and pay for soft drinks from vending machines is . . .
Local TV station tackles on-demand Web. (News Apps to Learn
From).(Brief Article)
While it may not be unique on the Web, the local ABC affiliate in
St. Paul, Minn., is offering an unusual news video-on-demand service its
general manager hopes will lead his local TV station to . . .
Browsers beware: Ad technology retools toolbar. (New Apps to
Learn From).(United Virtualities to launch Ooqa Ooqa)(Brief
Article
Newfangled browsers that radically change the face of toolbars soon
will pop up all over the Web, thanks to the latest in online ad
technology aimed at capturing surfers' attention., will be . . .
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