More Resources
Home > Business Journals > The E-Tactics Letter

The E-Tactics Letter

Browse past and current articles from this publication.
Most recent articles from The E-Tactics Letter
The Web -- at a penny a page. (Sites).(Howstuffworks.com suggests user payment scheme)(Brief Article)
This was the subject of some serious debate this week on the Slashdot site. The folks at Howstuffworks.com have made a modest proposal under which anyone accessing the Web would be charged one . . .

Surfers want "mycontentpage.com".(user survey)(Brief Article)(Statistical Data Included)
* 36% would visit a content site more often if it featured a customized layout * 31% would be motivated to re-visit with the addition of polling or chat capabilities * 15% want content . . .

Terror attacks jump-start Web conferencing industry.(Brief Article)(Statistical Data Included)
Sept. 11 has profoundly affected the U.S. and world economies, but according to a new study, at least one sector is getting a boost from a steep drop in business travel. The study, by market . . .

Anthrax builds interest in online billing.(Brief Article)(Statistical Data Included)
Consumers already wanted to view their bills online, but according to a new study, the recent anthrax threat has people scrambling to sign up for electronic bill presentment. Avivah Litan, vice . . .

E-Mail marketing will fade away without consent.(Brief Article)(Statistical Data Included)
E-mail marketing - usually thought of as unwanted or spam messages crammed into e-mailboxes - must evolve if it is to continue in the years ahead, a new report says. A Forrester Research study . . .

Net users drop shopping carts for many reasons.(online shoppers often deterred by checkout process Vividence survey says)(Brief
One reason e-commerce purchase rates do not match the number of Web site visitors is the frequent abandonment of online "shopping carts" by consumers. According to a new study, Internet . . .

Learning more about why customers buy.(GartnerG2 survey)(Brief Article)(Statistical Data Included)
Two recent studies shed more light on what makes people buy online and what makes them disappear. It isn't always about price but is certainly is about convenience: Online Shoppers Choose . . .

Anthrax phobia: Doesn't anyone love the mail anymore? (Editor's Corner).(e-mail marketing provides solution to direct mail probl
With direct mailers scurrying about finding ways to circumvent anthrax paranoia and mail-phobic behavior, a colleague writes me "in the current climate (although it's too early to tell), e-mail . . .

Ad firm to suspend images mid-air with new device.(Holomedia launches projector that produces floating images)(Brief Article)
According to Reuters, shoppers may soon see images of advertised products floating in mid-air, a Hungarian-U.S. firm announced the unveiling of a new projection device. An appliance the size of a . . .

www.evendorsonline.com: Free online; "Yellow Pages" of e-business vendors.(Brief Article)
You have a nifty idea for your Web site, like starting a chat group for coin collectors or selling reconditioned antique fountain pens online. But where do you find the vendors who can implement . . .

Lands' End find sales higher with 3-d model.(virtual model boosts online clothing sales)(Brief Article)
Sales and average order value increased among customers who used the 3-D models on the lands' End e-commerce site. Customers who use the models visit the My Virtual Model Dressing room, where . . .

Users of Napster alternatives up 500% in the U.S.(Brief Article)(Statistical Data Included)
In the wake of Napster's legal troubles with the music industry, some 7 million Americans are now active users of alternative applications for swapping music and other digital-media files, . . .

Proof that personalization pulls better.(online shoppers prefer Web sites that enable customization)(Brief Article)(Polling Data
A survey conducted by Cyber Dialogue and sponsored by the Personalization Consortium found that 56 percent of the respondents said they are more likely to purchase from a site that . . .

Audit Bureau of Circulations considering email audit process.(Brief Article)
The Audit Bureau of Circulations is considering an expansion into auditing email marketing mailing lists to verify circulation through its online division, ABC Interactive. ABC is looking into . . .

E-mail from phone numbers project revealed.(Internet Engineering Task Force, International Telecommunications Union)(Brief Artic
If you've ever wanted to send e-mail to someone whose phone number you already knew, then soon you'll be able to, thanks to an ongoing project coordinated by the International . . .

Terrorism stimulates e-commerce.(Brief Article)(Polling Data)
Here are reports from two sources that indicate online shopping is a more secure option for many who don't want to venture out to the store or the mall. Spenders Flock Back To The Internet . . .

AOL to put Instant Messenger in mobile. (On the Mobile Front).(America Online Inc. announces Motorola agreement)(Brief Article)
Through a tie-up with Motorola [NYSE:MOT], America Online Inc. [NYSE:AOL] is making headway with a plan to embed AOL Instant Messenger (AIM) service as a standard feature in mobile phone handsets. . . .

The shifting ways of online users. (Editor's Corner).(Brief Article)
Is surfing on the decline? Will online shoppers remain just an inner core of online users? The findings published in this month's issue seem to indicate that as the online population goes more . . .

"Take no more telephone interviews!".(use e-mail)(Brief Article)
Len Stein has been our PR advisor for over ten years. I've included this artilce because it shows how much e-mail has influenced and changed the way you can communicate with the press. There . . .

Branding pays: Web users choose bookmarks.(Brief Article)(Polling Data)(Statistical Data Included)
The Internet apparently is becoming more like television, where people go directly to their favorite stations rather than looking around randomly for entertainment. According to a new study, the . . .

10  11  


Browse by Journal Name:
Today on Entrepreneur
Related Video

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*: