Email's woes: blocking and declining open rates: ISPs block
22% of permission-based e-mail: study.(Brief Article)
A full 22% of all permission-based e-mail was blocked by the top
Internet service providers (ISPs) during 2004, according to a Return
Path study.
Corporate e-mail mistakenly considered spam by . . .
Fathom online Keyword Price Index (KPI).(Brief
Article)(Illustration)
Fathom Online Keyword Price Index (KPI)
09/04 10/04 11/04 12/04 01/05
Automotive $1.54 $1.39 $1.35 $1.39 $1.34
Retail . . .
Study: Web users turn away from broadcast news.(Brief
Article)
Web users with an interest in current events increasingly turn to
the Internet for news, at the expense of watching television and reading
newspapers and magazines, according to a recent . . .
Adam Curry wants to make you an iPod radio star.
"People think I'm this poseur guy from MTV, but I
don't care," says Adam Curry, the former VJ whose long blond
locks once mesmerized teenyboppers across the globe. "I've
always had this total dual . . .
Search tactics: keyword phrases perform better.
According to a recent report from Oneupweb, search engine user
clicks tend to present higher conversion rates the longer the keyword
phrase.
Looking at data from high-traffic keyword phrases for . . .
Print publishers surveyed about their digital editions.(Brief
Article)
American Business Media recently conducted an online survey of its
members on digital magazines. In this survey 71% of the respondents said
they published digital and all respondents said their . . .
Nielsen//NetRatings: Week (01/02/05).
Nielsen//NetRatings: Week (01/02/05) from Imedia Top search
engines/portals & communities, and telecom/Internet services sites;
retail goods & services, and financial services advertisers.
. . .
Eatery generates traffic with e-mail.(Email marketing)(Brief
Article)
Sol Grill, a Newport Beach, CA restaurant has reportedly increased
its customer traffic by 20% with an e-mail marketing program, developed
with the help of mUrgent Corp., an e-mail marketing firm . . .
Hitwise finds visits to web shopping and classified sites rise
25.6%.(Brief Article)
U.S. visits to Web shopping and classifieds sites jumped 25.6% from
the year-ago holiday season and peaked on Thanksgiving Day, said
Internet research company Hitwise.
According to news reports, . . .
Generic keywords and easy returns boost sales.(Brief
Article)
The use of generic keywords for Internet search engines (as opposed
to trademark names) and convenient return policies boost online response
and sales, according to two recently released studies of . . .
E-commerce alert: online consumer fraud rampant in New
York.(Brief Article)
When it comes to crooked online consumers New York City ranks
number one in the nation, followed by Miami and Los Angeles, according
to survey of companies victimized by online consumer fraud, . . .
A year later: are they still clicking on your e-mail?(email
marketing)
The answer to this question depends on who's stats you read
and what you see happening to your own lists. I personally have seen my
open rate go down fifty percent in just the last year. Colleagues . . .
Affiliate marketing: a better pay-for-performance model than
search?(Brief Article)
This is something you have to check out--online ad models are
shifting and here's one that is moving fast--
Forget pay-per-click (PPC)--pay-for-performance (PFP) is all
marketers want to hear . . .
Evolving opportunities from paid search.(online searching)(Brief
Article)
The supply of conventional paid search opportunities continues to
expand from two principle sources: an expansion of online users; and a
rise in the number of searches conducted by the average . . .
Another reason to mail on Monday: better delivery.
EmailSherpa asdvised its readers in its July 27, 2004 issue of
Return Path's conclusions from several studies it conducted on
deliverability:
* Mail on weekdays, not weekends. Delivery rates on . . .
Subscription confirmations May thwart hackers.(Brief
Article)
Direct Newsline reported that study findings released by Tuscon,
AZ-based Arial Software LLC indicate a computer hacker could easily
destroy the e-mail database of most companies. That's because . . .
Consumer attention is the new currency.
Cutting through the information clutter and facilitating customer
relationships is vital to effectively marketing your brand in the new
"attention economy."
"Anybody who still thinks we're . . .
Proving online marketing drives offline sales.(Brief
Article)
Stephen Kim, the director of advertising sales research for
Microsoft Corp., Redmond, WA, has been involved with studies involving
brands such as Kraft Jell-O, Nestle Coffee-mate and Ford F150 . . .
Summer slip-away issue.
Dear Reader,
Summer Slip-Away Issue
We're combining our July and August issues here. July just
slipped away as our clients kept us busier than ever. For part of August
our office is closed for . . .
Conference clips--Chief Marketing Officer Council.(Brief
Article)
Marketers at major technology firms have a persistent problem: they
cannot easily measure the performance of their marketing programs. With
that issue in mind, The Chief Marketing Officer (CMO) . . .
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