Fax wins a victory ..... for a change.(Brief Article)
A bill that would relieve marketers of an obligation to get written
permission before sending commercial faxes received unanimous approval
from the House Energy and Commerce Committee at a hearing . . .
Suddenly, retail clicks.(Brief Article)
--Washington Post June 3, 2004
Leslie Walker dissects the latest data on online retailers from
Forrester Research and Shop.org. As reported last week, U.S. online
sales increased by 51% in 2003, . . .
"Nerd values" help propel tiny Craigslist into
classifieds threat.(Brief Article)
--Online Journalism Review June 4, 2004
Over the past 10 years, San Francisco-based Craigslist has
developed from a "small e-mail list of local events and parties to
become a national and . . .
Los Gatos firms revolutionizing movie rentals--Mercury
News.
Two startups from University Avenue in Los Gatos Netflix and
DVDPlay are playing a key role in disrupting the home movie rental
business pioneered by Blockbuster. Netflix now has 2 million . . .
Advertising is coming back!(Brief Article)
Bob Coen (Univeral McCann advertising forecasting guru) made his
biggest forecast revision between December and June for Internet ad
spending, which he now predicts will grow 20% this year to . . .
Progress, growth and change.(Brief Article)
Dear Reader,
Progress, Growth and Change.
Those are the buzz words for now. The economy is certainly moving.
The projections, included below, for online advertising surpass any
quoted so far . . .
Who uses free (natural, organic) search?(iProspect's Search
Engine user attitudes survey)(Brief Article)
The latest installment of iProspect's Search Engine User
Attitudes Survey indicates disparities among various demographic groups
in terms of the types of search results each deems most . . .
Maybe run of network is more effective after all?(visitor paths
is highly effective, but many companies continue to play it safe
Tacoda Systems and iVillage conducted a study earlier this year
regarding online audience management targeting and found that simply
placing relevant ads in a content group on iVillage was not as . . .
Myth-bashing research--with stats that do not lie.(Brief
Article)
Dear Laura Neilsen,
This month research studies brings us a lot of fresh information
and new perspectives to work into our marketing plans. If you've
been on the sidelines waiting on implementing . . .
Consumers are marketing saturated: Yankelovich.
Consumer resistance to marketing is at an all-time high, causing
marketing productivity to plummet, according to a recent study by
Yankelovich Partners.
Consumers are drowning in an overabundance . . .
The news, one entry at a time--wired news.(Brief Article)
Reports on the the Bloggercon conference held at Harvard recently
at which attendees discussed the impact of blogs on mainstream media.
The consensus opinion, says Wired: "Many Web audiences . . .
Blog, blog, blog ....what to make of them?(Brief Article)
Well, some folks are trying to. Are they a publishing medium, do
they offer advertising opportunities? I think you'll find this
article published in Imedia written by Rick Bruner . . .
We're heading toward new times.(Brief Article)
A lot of new changes are coming our way. Google is going public,
Google is beta testing Gmail which will run contextual ads alongside
your emails (within Gmail, only, of course). So while you write . . .
Conference clips doubleclick's insight 2004: Hyatt's
online ads increase reservations.(Brief Article)
Hyatt had one goal in mind when for its online marketing campaigns:
to increase reservations through the Web site or through the toll-free
number.
Just by focusing on one particular niche target . . .
Conference clips-net.marketing.com, NYC Feb 2004: direct mail
brings traffic to retail stores.(Brief Article)
Direct mail drives customers to retail stores. That's
according to a Direct Marketing Association study on response rates that
shows 50% of customers responded to direct offers by visiting the . . .
The devil is in the delivery ......(blocked permission-based
email on the rise)(Brief Article)
Return Path's latest Email Blocking & Filtering Report,
shows that more permission-based email are being blocked than ever. In
fact, nearly 19 percent of permission-based email does not get . . .
And ..... According to Jupiterresearch .....(Brief
Article)
Acquisition e-mail marketing spending in the U.S. will climb
steadily from $720 million in 2003 to $1.8 billion in 2008.
According to Jupiter's latest report, over the course of 2003,
the average . . .
e-mail state of the industry issues: e-mail delivery rates and
performance up across verticals: study.(Brief Article)
The rate of e-mail that was successfully sent either remained
stable or improved during the fourth quarter of 2003, with media and
financial service messages delivered 92% and 90% of the . . .
Internet advertising is popular says IMedia.(Brief
Article)
While consumers loath telemarketing and SPAM, they accept Web
advertising nearly as much as they accept TV commercials and most
welcome print advertisements.
These findings by Dynamic Logic add . . .
We interrupt this search to show a full-motion ad - New York
times.(Brief Article)
Online advertisers may have stumbled upon a more effective way to
reach millions of Internet users: TV-style video ads. In fact, in a
recent study of 1,700 Internet users conducted by Dynamic . . .
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