Attention, Wal-Mart shoppers: 88-cent downloads -
news.com.(Liquid Digital Media partnership)(Brief Article)
Wal-Mart, in partnership with Liquid Digital Media, is ready to
launch its 88-cent digital music download service after a three-month
test period. Wal-Mart customers will be able to play downloaded . . .
New marketing fronts and advertising data ...; Web radio said to
be ready for ads - New York times.(Brief Article)
Internet radio companies such as AOL Radio@Network and Live365.com
are starting to attract the attention of advertisers, says this piece.
There are two key reasons: "The protracted legal and . . .
Opinion of retailers among US shoppers who subscribe to or
receive permission-based e-mail from retailers and those who do not,
Opinion of Retailers among US Shoppers Who Subscribe to or Receive
Permission-Based E-Mail from Retailers and Those Who Do Not, January
2004 (as a % of each group *)
. . .
Conference clips: Net.Marketing: consumers still respond to
e-mail.(Brief Article)
No matter how much spam they receive, consumers still like e-mail.
According to a preliminary study released by the Direct Marketing
Association at the Net.Marketing Conference, 19% of adult . . .
DMA guidelines on e-mail appending to consumer records.(Direct
Marketing Association)(Brief Article)
The new guidelines as published in The DMA's Guidelines for
Ethical Business Practice, are as follows:
Definition of e-mail address appending: E-mail address appending is
the process of adding a . . .
Do-not-call seems to work--Baltimore sun.(Brief Article)
Unlike the CAN-SPAM Act, the do-not-call list appears to be
working. A recent Harris poll shows that 92 percent of people
who've signed up for the list say they're receiving fewer
calls. 25 percent . . .
e-newsletter readers grow itchy trigger fingers--internet
news.(Brief Article)
Readers will still read e-newsletters--but only if they contain
specific, timely information, according to a new study on how Web users
read and respond to e-mail newsletters. The biggest problem . . .
Why are B2B e-mail rates dropping?(business-to-business)
HARTE-HANKS, a worldwide, direct and targeted marketing company
based in San Antonio, TX has some answers ...
Average business-to-business e-mail response rates are steadily
dropping for some . . .
FTC: Internet fraud soaring.(Federal Trade Commission)(Brief
Article)
Overall identity theft remained the top form of consumer fraud, but
Internet related events are quickly climbing the list of top consumer
complaints, according to a fourth annual report released . . .
Internet 'geek' image shattered by new study
(Reuters).
The typical Internet user--far from being a geek--shuns television
and actively socializes with friends, a study on surfing habits said
Wednesday. --Read the whole story ... (Mediapost . . .
What sells in the Spam world....(subject lines of top 10 spam
email)(Brief Article)
Mediapost reported on January 2nd:
In what might seem like a paradox to some, online offers to
purchase prescription erectile dysfunction drug Viagra ranked atop
AOL's "Top 10 Spam Email Subject . . .
Spam law generates confusion--wired news.(CAN-SPAM Act)(Brief
Article)
Apparently, even the marketing industry is unhappy with the
CAN-SPAM Act. Some e-mail marketers at the Spam and the Law Conference
in San Francisco said that the aspects of CAN-SPAM remain unclear, . . .
Why spammers laugh at CAN-SPAM--Business Week.(Brief
Article)
More backlash against the CAN-SPAM Act. Business Week's
Stephen Wildstrom contrasts the CAN-SPAM Act to the FTC's Do Not
Call list. While the Do Not Call list was successful almost . . .
Internet is about more than e-mail.(survey of user
statistics)(Brief Article)
The biggest change over the last three years, according to a new
Harris Poll is "that among the (now much larger) online population,
the frequency of email use has declined somewhat while those . . .
Is your e-mail marketing effort up to snuff?(survey report by
Marketingprofs.com )(Brief Article)
A recent survey conducted by Marketingprofs.com reveals the results
from over 2,800 e-mail marketers. An interesting profile emerged:
* 76% devote 10% or less to email marketing of their . . .
Co-reg name gathering is on the rise.(co-registration - marketing
tool)(Brief Article)
Because of all this fear and confusion about using e-mail as a
prospecting tool many marketers are turning to co-registration
techniques to garner new names. (Co-registration, for those who might . . .
E-Mal: time to re-group and re-tool?(CAN-SPAM Act.)(Brief
Article)
Looks like we're in the era now of CAN-SPAM and we're
going to have to deal with it. The law may not be all that effective
(see the clip I have below from BusinessWeek on how spammers are
laughing . . .
Sneak peek 2004: technology--Forbes.(Brief Article)
Forbes's editors and writers look ahead to 2004. Among their
predictions: Small companies will flourish. The wireless camera phone
fad will end by the third quarter. Hackers and spammers will . . .
Soon, marketing will follow you--wired news.(Brief
Article)
In Steven Spielberg's "Minority Report," advertising
targeted at Tom Cruise follows him wherever he goes. That scenario
isn't that far from our present reality, says this article: already
the . . .
Number of paying digital music downloaders doubles in first half
of 2003-Center for media research.(Brief Article)
New quarterly data from market research firm Ipsos-lnsight says 16
percent of American music downloaders, aged 12 and older, have paid to
download music or MP3 files off of the Internet, compared . . .
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