Online spending hits $3 billion in December's second
week.(Brief Article)
Online shoppers spent $2.95 billion during the second week of
December, a 48% increase from last year's level. The week's
spending brought total online expenditures, excluding travel, to . . .
Latest resource: directory of search engines.(Brief
Article)
http://www.searchengines.ultimate-resources.com
This is a page of links to country-specific search engines that
makes it easier to find local information in foreign countries. It might
turn out . . .
Marketing to women: if you show them, they will buy.(Brief
Article)
At a recent session at AD:TECH, Michael Streefland, vice president
of marketing and creative services at iVillage shared one abiding bit of
knowledge: Women are busy and use the Internet for . . .
Discovering behavior patterns on the web.(Brief Article)
Web marketers are learning a lot these days. If you think the fact
that singles have more expendable income makes them bigger shoppers,
well Nielsen/Net Ratings says it isn't so. It seems what . . .
E-mail blasting: get whitelisted or you're blast is
wasted!(Brief Article)
It looks like you can't count on people opting-in to your list
as enough permission these days. The latest anti-spam tactics can
prevent your mail from getting through because you are not known to . . .
Jupiter study looks at inexpensive ways to influence online
purchasing.(Brief Article)
A new Jupiter Research report has revealed that only 14% of
consumers have been prompted to buy more often from online stores in
response to personalized offers or recommendations.
The study, . . .
One minute marketer: study shows 'free' works in
e-mail.(Brief Article)
An Oct 13th article of DirectNewsline quoted e-PostDirect's
new findings. I thought you'd find them interesting:
Doing an e-mail campaign? Putting the word "free" along
with the offer in a . . .
Revenue, cost & response rates by direct medium.(Brief
Article)(Illustration)
Revenue, Cost & Response Rates By Direct Medium
Medium Revenue Promo Cost Response
Per Per Rates ROI
Contact Contact . . .
Readers value product information.(Brief Article)
Once they open their e-mails, subscribers actively seek out
product-oriented content. Across industries, articles containing
information on companies' products receive 29 percent of
readers' . . .
Open rates vary by industry.(Brief Article)
Here are the results from an IMN Benchmark E-Marketing Research
(formally IMakeNews.com), Based on Data From Over 100 Million E-Mails
In industry-by-industry comparisons, marketing . . .
Reaching the inner circle.(Brief Article)
With so much negative back lash how can a marketer win? First we
need to find out what's really going on with those people who do
use e-mail.. A new survey shows that a certain amount of . . .
The 2003 e-mail marketer's challenge: getting it opened,
getting it read.(Brief Article)
When I first started sending e-mail campaigns back in 1985 messages
were opened and read and response rates were sky high. That's
because we were reaching an elite group of people who were . . .
Latest resource: the European business directory 500,000
companies in 33 countries.(Europages)(Brief Article)
http://www.europages.com
EUROPAGES is a business directory listing 500,000 companies
selected for their import-export dynamism in all business sectors in
over 35 European countries. EUROPAGES is . . .
Putting pop ups in perspective.(Brief Article)(Column)
In the concluding remarks of a September 23rd article in MediaPost,
"Pop-ups: Clickthroughs Outweigh Frustration,"
Pop-ad ads make up just 3.5% of all US online ads in Q4 2002, based
on . . .
TV-like features boost e-mail e-mail response for IBM.(Brief
Article)
IBM Corp. is using an interactive television-like e-mail for its
ForwardView small and midsized business monthly newsletter to better
engage opt-in subscribers. Called Showmail, the e-mail format . . .
Media service refines e-mail in tests, draws subscription.(Brief
Article)
An investment of less than $3,000 in an e-mail campaign is expected
to generate about $100,000 in new revenue during the next year for a
media monitoring and Web clipping service. About 15,000 . . .
E-mail marketing works on the high and low end.(Brief
Article)
Just when you thought you had to go invest in rich media campaigns
and spend thousands to get new customers, DM News published a case study
that proves that sending the right offer to the right . . .
DMA's list vision: revealing consumer behavior & list
marketing trends for 2003--New York, NY.(Conference Clips)(Peter
Frencese'
Peter Frencese, demographics trends analyst at Ogilvy & Mather,
and the founder of American Demographics magazine, offered up three
observations about consumers to help deal with shifts in . . .
At-home broadband users are big spenders.
Broadband's growing and so are new opportunities to market to
this group that has a different attention span with its enhanced
connectivity to the Net. These findings are encouraging. This is . . .
Inside look at a spammer's return.
I found this article gave an interesting look at who responds to
spam and thought I'd share it with you. Opportunism runs strong in
the characters of many men, including the teenager behind this . . .
|
|