Report on global spam laws from the DMA.(Direct Marketing
Association )(Brief Article)
The Direct Marketing Association has released an executive summary
of international spam laws, which covers 41 countries and the European
Union.
The report specifies each nation's opt-in and . . .
The heat rises: controlling spam & ... advertising!(Brief
Article)
If you think spam is the universal advertising irritant, think
again. There's anti-advertising steps and technologies being
implemented everywhere. No form of advertising--legitimate . . .
Summer hot spots.
Online marketing and e-commerce look like the best places to be
these days. I would even like to say in the heat of the summer that
online marketing is "hot." I am seeing a lot of growth in . . .
Online ads finally click.(Forbes reports that online advertising
is showing strength due to low rates and video)(Brief
Article)(
Forbes
Why is online advertising showing new promise? Very low rates and
video, says Forbes. "That's the magic formula convincing
traditional print and television advertisers to buy . . .
Building a bigger search engine.(LookSmart offers its
'Grub' screen saver to index Web pages)(Brief
Article)(Illustration)
Wired News
LookSmart is aiming to topple Google by building a bigger search
engine that uses distributed computing. LookSmart has released a
screensaver, "Grub," that harnesses the spare . . .
Quik stats on e-mail & commerce.
84% of Internet users use e-mail, making it the #1 activity on the
Internet. 67.3% search for products & services, the #2 activity on
the Internet.
NTIA and ESA, U.S. Department of Commerce 2001
. . .
MEMPS: the new must-have Syndrome for the serious e-mail
user.(Multiple-E-Mail Personality Syndrome)(Column)
It's a new disorder to arrive on the continent, if not the
globe and soon the galaxy. MEMPS is short for Mulitple-E-Mail
Personality Syndrome. We're all going to have it soon if we do not
have it . . .
Conference clips DoubleClick's Insight 2003, New York, March
3-5.(Brief Article)
Study Shows Shifting Budgets From Television To Internet Leads To
Increase In Campaign Reach
Large marketers can increase their reach by shifting dollars
originally spent on television to the . . .
Restricting unsolicited faxes is found constitutional.(Brief
Article)
In a decision that could affect challenges to spam, a federal
appeals court has ruled that a law restricting junk faxes was
constitutional. This sets a precedent that could help legal attempts . . .
The changing legal arena and spam.(Brief Article)
Here are two stories that ran last week in Directnewsline that we
think no marketer should miss. Electronic channels are proprietary and
the tools to police them are being developed and written . . .
Microchips in everything: threat of privacy invasion?(Brief
Article)
A video screen in a grocery store showing ads to you because of a
radio frequency ID (RFID) chip in your shoe? Could happen, says privacy
lobbyist Katherine Albrecht. She fears the chips, which . . .
Pictures on mobile phones: changing the way things are
sold.(Brief Article)
If you've seen those ads on TV of a fellow taking a picture of
a pancake that has a picture of Mom on it at a diner and thought, oh
that's just so weird. Well, the potential of using that kind of . . .
Internet population to max-out at 80%: 20 February 2003. (Home:
Analysis).(Brief Article)
Once everyone in the US who wants Internet access and can afford
Internet access has it, the number of users should stabilize at roughly
80% of the country's population. Ben Macklin explains.
As . . .
To find a trade show.(Brief Article)
* FITA's Trade Shows Worldwide
(http://www.fita.org/tshows.html). You just enter the name of the
industry, the city or country (or leave those boxes blank if you want a
worldwide listing of shows . . .
Sites you can use: to find a speaking opp.(AlleyEvent.com)(Brief
Article)
AlleyEvent.com is a leading provider of Internet based event
listings to the new media community. The site provides "the most
current, comprehensive, easily accessible calendar of the area's
new . . .
The Internet universe is finite.(Brief Article)
According to a study done by UCLA the Internet will max out at 80%
of the US population in the next few years or at roughly 84 million
households. The other 20% can either not afford a computer or . . .
Branding is working.(Brief Article)(Illustration)
A recent study from WebSideStory.com reveals that more people are
going directly to web sites by direct navigation (typing in URLs) than
using search engines. The best explanation for this is that . . .
The right-sizing of the Internet economy.
Besides issues about e-mail, business survival has been a major
challenge online.
In the Feb 10th issue of Crains New York Business I came across an
interesting article on the front page: Tech . . .
The guns of navaronne.(Brief Article)
It's only in the last few months that there have been very
serious moves on the part of major ISP's to combat spam, new bills
proposed to impose stiff fines. The War on Iraq may be looming but . . .
What's happening to our precious Internet?
Back in the 80's when I first discovered e-mail I was all
excited about its marketing potential. Now I want to hide under a rock
but unfortunately there are none in cyberspace. It's less solid
than . . .
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