Public service corner: how to dispose of an old computer.(Brief
Article)
Dell's Exchange program allows consumers to trade in an old PC
for cash, recycle it and auction it to the highest bidder. They can also
donate the refurbished computer to charity.
Gateway's new . . .
Blocking the office surfer.(companies are going to block Net
access at work)(Brief Article)
Many companies are going to block Net access at work. This poses
problems for Web sites who depend on day time traffic. Most users get
their high speed connection at work. Nearly 87 percent of . . .
New York times 1/13.(ethnic gap in online shopping and Internet
access)(Brief Article)
Explores the ethnic gap in online shopping and Internet access,
noting that while minorities are gaining on whites when it comes to
Internet access, "substantial gaps" remain in online . . .
Snapshot of ages 45-65+ online: what do they buy online?(Brief
Article)
If you're working on an online marketing plan for any segment
in this age range this quick snapshot can give you a jump start on where
to focus your first steps. It seems ironic to me that Books . . .
From New York homes into Broadway theaters.(marketing
"Movin' Out" to New Yorkers)(Brief Article)
This next campaign story that I also found in DMNews (1/2/03) is an
excellent example of how certain large entities can leverage local or
regional in-house e-mail lists to accomplish swift and . . .
From their computers to their TV screens.(synergy between
computers and TVs)(Brief Article)
More than half of American households have their TV sets in the
same room as their computers. The synergies there have yet to be
developed. The potential is wide open.
For some marketers driving . . .
E-tactics for moving the masses.
I've tired of click through and spam stories. I've been
on a quest for e-meaning. Unfortunately, people have had to become
chronic deleters instead of readers just to survive the onslaught . . .
MyWay.com. (New Sites that Could Change your Life).(new portal
announced)(Brief Article)
MyWay.com is the new portal that is taking direct aim at Yahoo by
offering a homepage free of pop-ups and display ads. Instead, the portal
offers only text-only ads. Its creators' aim: grab on . . .
karTOO.(www.kartoo.com). (New Sites that Could Change your
Life).(search engine)(Brief Article)
karTOO.(www.kartoo.com) is a different type of meta search engine
that launched in April 2002. It has a neat interface with a Genie
bobbing up and down. It queries other search engines. The best . . .
Search engines and paid placement--way to go? (One Minute
Marketer: Stats & Insights).(Nielsen survey on usage of paid search
re
A recent Nielsen survey reported that 74% of users online conducted
searches and 55% of those users clicked on paid search results. The U.S.
Department of Commence says that product/service . . .
What's illegal in what state? (One Minute Marketer: Stats
& Insights).
I came across this grass roots site that lists what the laws on
spain are state by state. An excellent resouce that is a bit staggering.
How to put it all together? Check this site out . . .
Spam: perception is everything. (One Minute Marketer: Stats &
Insights).(Brief Article)
"Spam has become a generic term for any intrusion that people
don't like," said Ray Everett-Church, a privacy and government
relations consultant with ePrivacy and an anti-spain advocate.
Spam . . .
What's the average CTR? (One Minute Marketer: Stats &
Insights).
All that said and done - how many people are clicking through these
days? Looks like the days of double digit response are no longer with us
(and according to this data haven't really been with us . . .
Most consumers like permission e-mail. (One Minute Marketer:
Stats & Insights).(Brief Article)
According to a Quris.com survey of US e-mail users, 67% say they
like the companies they know of that, in their opinion, do a good job
with permission e-mail marketing. Additionally, 58% say they . . .
What e-mail programs support HTML and which do not? (One Minute
Marketer: Stats & Insights).
If you've ever wondered why you can't send out all your
messages in HTML you should checkout this table we've put in our
Gallery. You'd be surprised to see what e-mail systems and clients
are . . .
High churn rate for e-mail addresses. (One Minute Marketer: Stats
& Insights).(Brief Article)
According to a report from Return Path and NFQ WorldGroup 49% of US
adults changed at least one of their e-mail addresses. In fact, the
companies report that the annual churn rate for e-mail . . .
Survey says budgets will be up in 2003. (One Minute Marketer:
Stats & Insights).(survey of executives' plans for marketing
budge
A September survey by the Patrick Marketing Group found nearly 50
percent of executives surveyed plan to boost marketing spending in the
coming year. And while most increases will be modest--1 . . .
E-mail will survive.(observations about longevity of
e-mail)(Editorial)
I could easily join the gloom and doomers and proclaim the death of
e-mail (which I think I did write about in my June issue.)
The more I think about it e-mail is an entity much like New . . .
Quick stats.
Q3 Email Marketing Trend Report from DoubleClick found that after a
significant dip in second-quarter performance metrics, including open
rates, click-through rates and high bounce-back rates, . . .
Credit card users key to holiday success.(Brief Article)
Retailers looking for a boost this holiday season may want to focus
on those shoppers who will be using credit cards most as a means of
payment. That's according to a report from BIGresearch.
The . . .
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