Two hot indicators for e-commerce success: online coupons are a
hit with US consumers.(Brief Article)
Nearly 20 percent of US Internet users have redeemed a coupon
online, eMarketer reported on 12/03/02.
According to Burst!, 19 percent of Net users in America have used
net coupons.
Nearly 27 . . .
Nielsen//NetRatings top 15 shopping destinations, excluding
travel week ending.(week ending 12/1/02)(Brief Article)
Nielsen//NetRatings Top 15 Shopping Destinations, Excluding Travel Week
Ending December 1 (U.S., Home)
Brand or Channel Unique Audience
(000)
1. eBay . . .
Branded brick and mortars preferred over pure plays online.(Brief
Article)
Nua Surveys reports that according to a recent study from Gartner,
US Internet users are playing safe this holiday season and purchasing
merchandise they've already had experience of buying.
The . . .
Broadband makes the difference.(broadband access changes how
users use the Internet)(Brief Article)
A new survey of home broadband users by the Pew Internet &
American Life Project shows that the act of getting high-speed Internet
access changes Americans' online behavior They spend more . . .
E-Commerce: are you wired and branded for success?(Brief
Article)
Since this is "shop-until-you-drop" month I thought it
would be appropriate to take a look at E-commerce for this month's
issue. It always humors me when new research reports release fresh
numbers . . .
ELLEgirl Magazine.(Brief Article)
ELLEgirl Magazine worked with ActiveBuddy.com to create an
Interactive agent, called ELLEgirl buddy that resided on Instant
Messaging lists and was programmed to talk like a 15 year old girl
living . . .
Conference clips @d tech, NYC Nov 18-20.(Brief Article)
I learned more about how well innovative marketing techniques work
at the two sessions I attended. The presentation by Jane Chen of YaYa
shed new light on how effective advergaming is in creating . . .
And keep it simple publishers--the KISP principle.(online news
sites)(Brief Article)
News Sites Bloat Front Pages.
Bloated front pages are the rule at online news sites, but they are
no easier to read online than they are in print, according to industry
observer Steve Outing. He . . .
Keep it simple, advertisers! (KISA principle).(website
advertising)(Brief Article)
While more ads might appear like a good thing, clutte kills--
advertising's effectiveness. A recent survey by Burst! Media of
nearly 3,000 web users found that while 30% of respondents . . .
HTML e-mail can reduce response.(HyperText Markup Language)(Brief
Article)
A Silverpop study titled, The Broken Link-What Do Recipients Really
See?, shows that 42% of the HTML e-mails reviewed were difficult to read
due to errors, such as missing graphics and raw code . . .
FTC goes undercover to hunt spam sources.(United States Federal
Trade Commission)(Brief Article)
An undercover investigation by the Federal Trade Commission
revealed that visiting certain popular places on the Web is a sure way
to wind up on spammer e-mail lists, the FTC said yesterday. The . . .
Welcome to the McCarthy Era of e-mail: stealth filtering.
What's that, you say?
Stealth, very stealth. You don't even know it's happening
to you. I'm talking about many "powers that be" on the
Internet that have decided what mail you can receive. It's . . .
New Sites That Could Change Your Life-.(Brief Article)
karTOO.(http://www.kartoo.com/) is a different type of meta search
engine that launched in April 2002. It has a neat interface with a Genie
bobbing up and down. It queries other search engines. . . .
Search Engines and Paid Placement - way to go?(Brief
Article)
A recent Nielsen survey reported that 74% of users online
conducted searches and 55% of those users clicked on paid search
results. The U.S. Department of Commence says that . . .
What's Illegal in What State?(spam email)
I came across this grass roots site that lists what the laws on
spam are state by state. An excellent resouce that is a bit staggering.
How to put it all together? Check this site out . . .
Spam: Perception is Everything.(Brief Article)
"Spam has become a generic term for any intrusion that people
don't like," said Ray Everett-Church, a privacy and government
relations consultant with ePrivacy and an anti-spam advocate.
Spam . . .
What's the Average CTR?(click-through rate)(Brief
Article)
All that said and done - how many people are clicking through these
days? Looks like the days of double digit response are no longer with us
(and according to this data haven't really been with us . . .
Most Consumers Like Permission E-Mail.(Brief Article)
According to a Quris.com survey of US e-mail users, 67% say they
like the companies they know of that, in their opinion, do a good job
with permission e-mail marketing. Additionally, 58% say they . . .
What Do People Do Online?(Brief Article)
As always, e-mail is number 1. And search engines follow in second
place. To see a table with the stats on the top 21 activites online go
the our E-Tactics' Gallery, click . . .
What E-mail Programs Support HTML and Which Do Not?(Brief
Article)
If you've ever wondered why you can't send out all your
messages in HTML you should checkout this table we've put in our
Gallery. You'd be surprised to see what e-mail systems and clients
are . . .
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