High Churn Rate for E-mail Addresses.(Brief Article)
According to a report from Return Path and NFO WorldGroup 49% of
US adults changed at least one of their e-mail addresses. In fact, the
companies report that the annual churn rate for e-mail . . .
Survey Says Budgets Will Be Up in 2003.(Brief Article)
A September survey by the Patrick Marketing Group found nearly 50
percent of executives surveyed plan to boost marketing spending in the
coming year. And while most increases will be modest-1 . . .
E-MAIL WILL SURVIVE.
I could easily join the gloom and doomers and proclaim the death
of e-mail (which I think I did write about in my June issue.)
The more I think about it e-mail is an entity much like New . . .
Harte-Hanks B2B E-mail Study Finds 25% Click Rate.(survey of
client e-mail campaigns)(Brief Article)(Statistical Data
Included)
E-mail click rates on general marketing business-to-business
e-mail campaigns can go as high as 25 percent, although the average rate
is about 1.3 percent, according to a survey of client e-mail . . .
When Does E-mail Get Read?(survey concerns at-work Internet
usage)(Brief Article)(Statistical Data Included)
Clients are always asking me when is the best time to push their
e-mail? The best time, of course, is when you have a good chance of
getting it read.
According to the latest Nielsen/Net Ratings . . .
THINK INSIDE THE E-MAIL BOX.(studies on e-mail bounce
rates)(Brief Article)(Statistical Data Included)
Your e-mail lists may be getting bigger but your bounce rate of
undelivered messages is going up according to two recent studies. In the
Association for Interactive Marketing (AIM) survey, 77% of . . .
Tip of the Month.(Brief Article)
How to Beat Prospects' E-mail Filters
One tactic I picked up in Email MarketingSherpa Weekly that may
help get your mail past filtering software is to send a welcome message
when people opt-in, . . .
Jupiter: Multi-Channel Customers May Not Be So Valuable.(Brief
Article)
Did you catch this story that appeared recently in DM News? These
findings are 180 degrees apart from other reports I've come across
so far. They're worth examining:
Customers who buy from the . . .
How Marketers Are Using E-Mail.(Brief Article)(Statistical Data
Included)
Here's more stats from the above studies:
A June study by DoubleClick found
* 75 percent of marketers said building brand awareness is their
main objective online, while 59 percent said they . . .
E-marketers Aren't Measuring Campaigns Effectively.(Brief
Article)(Statistical Data Included)
Several studies of email-marketing managers show more than half
don't track the effectiveness of their campaigns, while those that
do measure click-through rates instead of branding, according to . . .
Internet Passes Print in Survey.(as a source for news, views,
entertainment)(Brief Article)(Statistical Data Included)
The Internet is now ahead of newspapers and magazines as a source
for news, views and entertainment, according to a study conducted for
Internet service provider Freeserve. Television and radio . . .
Experian Launches Email Prescreen for Credit Offers.(Brief
Article)
Consumer-data company Experian said last week it has launched
Email Prescreen to help credit-card marketers qualify leads before
sending out email offers.
Clients using Email Prescreen will . . .
Think Command Central.(Brief Article)
Usually when marketers have their focus on lead generation
techniques they design campaigns that get respondents to do something
once: request info, download a free white paper, buy a product, . . .
Conference clips: online marketing has yet to tap its
potential.(Brief Article)(Statistical Data Included)
ANA/AAAA Marketing Conference New York, NY July 15-16
The most significant point made at the conference was in a speech
made by Michael Zeisser, of McKinsey & Co., who emphasized that
while . . .
Study shows hesitancy with email marketing. (One Minute
Marketer--Insights & Stats).(direct marketing)(Brief
Article)(Polling Da
A new study finds direct marketers have concerns about the
reliability of email address lists and their returns on investment,
although a majority are planning to expand their efforts in response . . .
Americans spend more online than other countries. (One Minute
Marketer--Insights & Stats).(Brief Article)(Polling
Data)(Statisti
The United States continues to be the global leader of online
purchasing and spending, according to Taylor Nelson Sofres (TNS)
Interactive's third annual Global e-commerce Report (GeR) released
on . . .
Internet discs in mail: junk or gem? (One Minute
Marketer--Insights & Stats).(Brief Article)(Polling
Data)(Statistical Data Incl
According to a June 2002 survey from the Center for a New American
Dream, conducted among US 1,048 adults, only 1.9% of adults "really
appreciate" getting unsolicited internet compact discs (CDs) . . .
What are marketers doing online? (One Minute Marketer--Insights
& Stats).(electronic mail usage)(Brief Article)(Polling
Data)(St
A recent study by DoubleClick and survey firm Greenfield Online:
* Sixty-five percent of marketing executives say they use email for
generating leads. Other uses include sending out information, . . .
Zero dollar marketing: is there such a thing?(marketing on web
sites)(Brief Article)
Budgets are tight and marketers are looking for deals everywhere.
I've been approached by marketers looking for performance-based
deals, such as CPA deals (cost per acquisition). Some are looking . . .
News usage may be flat, but local news sites are hot---US not
necessarily online for news. (One Minute Marketer--Insights &
Stat
A Pew Research report determined that the number of US adults going
online grew from 54% of the population in 2000 to 62% in 2002. However,
the study notes that the percentage of those going online . . .
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