Partnerships under pressure.(Buzz)
IN early June, Dentsu and Asatsu-DK announced a joint venture to
explore "next generation" advertising in Japan and Asia.
Specifically, the firm will explore new approaches to using . . .
Spinning Japan: one resident's solution to the tourism
campaign.(BlowFish)
ONE OF THE JAPANESE GOVERNMENT'S latest endeavors is to
increase the number of tourists in Japan to 10 million per year by the
year 2010 (see JI cover story, September 2003). But the problem with . . .
Asahi Danke's UniSlab: one construction firm rises above the
rest.(Feature)(Cover Story)
As canny small cap investors in the Japanese stock market know,
some of the best deals are to be had in seemingly mundane
industries-especially if the company being considered for investment . . .
An unlikely frontier.(Look!)
IN THIS COUNTRY of islands, there are a few bits of land that stand
apart. One of these is Minamitorishima, or "Marcus Island" on
some English-language maps. It seems a leftover fragment of an . . .
The next Izanagi Keiki? Japan's economic recovery looks
built to last.(InvestorInnsight)
THE current working assumption is that Japan's economy is
about to peak, and that a cyclical downturn will begin forming in
2005--even before the Bank of Japan (BOJ) has become confident enough . . .
Securing knowledge assets: how safe is your
knowledge?(InDepth)
MOST organizations are naive in their attempts to secure their most
valuable resource: knowledge. It is an accepted fact that knowledge
resources (assets and processes) are the most salient . . .
Navigating the new media: why today's advertisers need to be
super-savvy.(Upfront)
TELEVISION has been at the heart of major advertising campaigns for
over 40 years. And since its inception, no better way has been found to
convey simple, motivating messages to the multitudes.
. . .
Can Koizumi privatize Japan? The next wave of reforms challenges
the socialist state.(Upfront)
JAPAN'S Parliament passed a set of bills providing for the
privatization of four public highway corporations. Privatization of the
heavily indebted highway operators is one of Prime Minister . . .
Is Japan losing its cool? A new report shows Korean and Chinese
rivals gaining fast.(Upfront)
IS Japan losing its cool? A short while ago that question would
have seemed absurd. The appetite for Japanese popular culture in Asia
was boundless. Japanese singers, animation, design, cinema . . .
China enters the fast lane: China will export auto parts. Can
Japan keep its lead?(Upfront)
HOW will Japan be affected as China plans to shift its focus in the
auto industry to the export of auto parts? Chinese government attempts
to rationalize the over-productive auto sector have . . .
Rise of the auditors: how auditing has transformed
advertising.(Upfront)
At the turn of the last century, the Victorian entrepreneur Lord
Leverhulme famously remarked that he knew half of his advertising budget
was wasted. But he did not know which half.
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Canon PowerShot S60.(G-Spot)
The PowerShot S60 is the newest model in Canon's PowerShot S
series. It contains a newly developed 3.6X zoom lens and has a
wider-angle view and a more powerful zoom function than the . . .
Toshiba dynabook VX/2W 15LDSTW, dynabook VX/2W
15LDSW.(G-Spot)
These two models are the first notebook PCs that contain
High-Visual-Quality Engines, or combined PC software and hardware
technologies. They have a 15.4-inch clear superView LCD, which . . .
Sharp UX-F34CL and UX-F34CW.(G-Spot)
These two models, dubbed Fappy, are photocopy and fax machines that
have Home Sensor functions, which alert users when doors and windows are
open. (Users need separately-sold sensors to install at . . .
Sony ICD-B20.(G-Spot)
The ICD-B20 is a bit smaller than a mobile phone and records 16
hours and 10 minutes of sound. Its user-friendly interface sports large
buttons and a big LCD. It uses two AAAA batteries, which . . .
Olympus Ferrari digital model 2004.(G-Spot)
Camera maker Olympus and automaker Ferrari S.p.A. collaborated on
the design of this red and sporty-looking digital camera. Olympus
accepts orders only for two weeks, and plans to sell only 10,000 . . .
Canon FV M20 KIT.(G-Spot)
The FV M20 KIT is an updated version of the FV M100 KIT that
debuted in March of this year. The 2.2-megapixel video camera has a 14X
zoom lens that offers higher resolution and better visual . . .
Baker redux.(Buzz)
WE strolled down to the Tokyo high court last month to watch the
opening day of the appeal by Nick Baker (JI, November 2003). The Briton
was sentenced last year to a long stretch in jail for a . . .
Mining the Middle Kingdom.(Buzz)
DARTMOUTH COLLEGE'S TUCK SCHOOL of Business hosted its sixth
annual World Business Forum at Keidanren Hall in downtown Tokyo last
month, and the topic on the table was--what else?--the China . . .
Yet another ad.(Buzz)
THINK everything's an advertisement these days? In early June,
Tokyo Metro's Ginza subway tunnel lit up for 15 seconds with the
sights of a Suntory soft drink commercial. Appearing as a . . .
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