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Japan Inc.

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Trends in Japan: digital shopping technology makes models out of consumers.
Thanks to a jumpstart from web 2.0 innovations, online shopping is going from a solitary, static, and ultimately convenient alternative, to an instantly gratifying social experience that aims to . . .

Brightcove.(Business Break)
Internet TV platform Brightcove announced the formation of a Japanese subsidiary, Brightcove KK. The new venture will be formed with US$5million in funding from big local players Dentsu, J-Stream . . .

Facebook.(Business Break)
Social Networking goliath Facebook finally got around to releasing a Japanese version of the site in May. The launch was marked by a one day visit to Japan by CEO Marc Zuckerberg on May 20. It . . .

IPO report.(Business Break)
The big news on the IPO front is actually that there is no news. April and May saw just two IPOs with prospects for summer not looking much healthier. Postlisting performance by recent IPOs has . . .

New indoor lighting source: the sun.(Business Break)
Tech blog Digital World Tokyo reports that two Japanese companies are utilizing 19th-century technology to provide environmentally friendly lighting for 21st-century buildings. Ishikawa Optics & . . .

Xenesys Inc.(Business Break)
A promising method of clean power generation called 'Ocean Thermal Energy Conversion' (OTEC) received a boost when Hyogo Prefecture-based Xenesys received a [yen]2 billion order for a power plant . . .

iPhone touches down.(Business Break)
Big news of late was the announcement in June by SoftBank that it will be bringing Apple's iPhone to Japan later this year. With the wild popularity of the iPod in Japan, there is bound to be a big . . .

Letters to the editor.(Letter to the editor)
Dear Editor I am writing in regards to last issue's 'Sending the Right Signals' article. Joseph Greenberg makes mention in paragraph two of what seems to be a uniquely Japanese 'shotgun . . .

Message from the editor.(Editorial)
Dear Readers We took great pleasure in compiling and editing the articles in this month's magazine, our first issue as a monthly publication for quite a few years. With marketing as our focus we . . .

Message from the publisher.
Japan has to be one of the noisiest consumer markets in the world, with product messages coming at you from every imaginable surface, sight, sound, human interaction--and recently smell and taste. . . .

Sending the right signals: in the Japanese consumer market, without the right marketing, even the most brilliant products and or
Marketing in Japan Last summer, a very strange product stood in the fridges of convenience stores across Japan for a period of about one month--cucumber Pepsi. Bloggers and media picked up on . . .

Classic crossword.
J@pan Inc is offering a prize of two free tickets to see Tokyo Sinfonia--Japan's finest chamber orchestra conducted by Robert Ryker. All correctly completed entries will be entered into our . . .

Back & Forward.
Back and Forward is a regular column that takes a slightly irreverent look at some of Japan's biggest business stories. Tough first month ... For the entire year of 2007, Japan's Nikkei index . . .

Arrivals & Departures.
In collaboration with Santa Fe Relocation Services Japan KK, the J@pan Inc Arrivals & Departures column takes a look at some of the key figures in Japan's expatriate business community who are . . .

Reinventing Western fashion.(Fashion and design)
The kimono way In terms of national costume and dress, there can be nothing so quintessentially Japanese as the kimono. These often beautiful and elaborate garments became widespread during the . . .

Bubbles for brunch.(Champagne brunches)
The economic bubble may have burst long ago in Japan, but bubbles of a different kind still persist in many venues across Tokyo. Synonymous with celebration, celebrities, good time and good . . .

Human flight.(Skydiving)
For the expat resident Japan has a lot going for it; within a couple hours in winter there's skiing, in summer the beach and a variety of interesting weekend excursions, whatever may tickle one's . . .

Inside out: business in Venezuela; J@pan Inc's column concerning business opportunities outside of Japan.(Venezuela)(Column)
Venezuela is one of the most resource-rich nations in the world yet it is also one of the most politically risky countries today. Doing business there is not something that investors or enterprises . . .

Market turbulence and the emotional conundrum.(Investment)
"The recent stock market woes have dented my investing confidence, so I'm sitting on the sidelines right now. I'm scared markets will go down more ... if they don't I'll curse myself!" When is a . . .

Knotted beauty: how the Japanese cedar tree found new life.(Furniture manufacturing)
The cedar tree in Japan World War II caused tremendous environmental damage to Japan, the majority of the country being forested land. During the post-war reforestation projects, Japan was . . .

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