HOW TO GET BETTER PRESS AT TRADE SHOWS.(Industry Trend or
Event)
"With all the noise, confusion, and congestion of a modern
trade show, it's getting harder and harder to get attention from
reporters," says publicity consultant Dan Janal. Yet shows are also
a . . .
ON HIRING A SECOND-GENERATION CEO.(Gordon Eubanks CEO of Symantec
)(Company Operations)
For the past 15 years, Gordon Eubanks has guided Symantec through a
remarkable series of entrepreneurial transitions. Starting with a
now-defunct database product called Q&A, he's built . . .
1999 TECH SUPPORT SALARY SURVEY.(Industry Trend or Event)
[Some charts omitted]
Once a year, Softletter and the Association of Support
Professionals conduct a joint survey of tech support salaries, one of
the most closely-watched expense items in almost . . .
1999 ANNUAL FINANCIAL RATIOS.
Is there a "typical" PC software company these days?
Probably not. More than in almost any other industry, software
developers and publishers differ considerably by revenue size, market
focus, . . .
U.S. DISTRICT COURT.(Brief Article)
U.S. DISTRICT COURT judge Thomas Penfield Jackson to Microsoft
senior vice president Jim Allchin, after discovering that Microsoft has
misrepresented how it created a videotaped demo: "How can I . . .
FORRESTER RESEARCH.(Brief Article)
FORRESTER RESEARCH analyst Jon Oltsik on Windows 2000:
"It's the Panama Canal of software--but the oceans keep
shifting on either side, too." (Quoted in Business Week, . . .
INTERNATIONAL DATA CORP.(Windows 2000 code)(Product
Information)(Brief Article)
INTERNATIONAL DATA CORP. analyst Daniel Kusnetzky on Windows 2000:
"Eighty percent of the code in Windows 2000 is new. If that's
not a new operating system, I'm not sure what is. With the . . .
SUN MICROSYSTEMS.
SUN MICROSYSTEMS chief technology officer Bill Joy on his vision of
distributed computing: "We'll stop thinking of our computers
or even the network as a thing, and instead we'll view them as . . .
ACER AMERICA.
ACER AMERICA director of product marketing Fred Oh on the emerging
market for "appliance" servers that ship without Windows:
"We've always dreamt of the day when people wouldn't care
about the . . .
MICROSOFT Windows 2000 product manager Craig Beilinson.(Product
Information)(Brief Article)
MICROSOFT Windows 2000 product manager Craig Beilinson, denying
reports that another release of Windows 98 would appear: "The next
major version of Windows for consumers will be based on the . . .
MIT SLOAN SCHOOL.(Company Financial Information)
MIT SLOAN SCHOOL dean Richard Schmalensee on Microsoft's claim
that it doesn't specifically track operating system profitability:
"They record operating system sales by hand on sheets of . . .
MIT.(Industry Trend or Event)(Brief Article)
MIT economist Franklin M. Fisher on Microsoft's claim that
having one industry-standard operating system is more
"efficient" for consumers: "We're going to live in a
Microsoft world. It may be a . . .
MICROSOFT.(Industry Trend or Event)(Brief Article)
MICROSOFT senior vice president Joachim Kempin on his
company's successful efforts to capture a growing share of total PC
revenues: "While we have increased our prices over the last ten
years, . . .
CHECKLIST: HYPOTHETICAL CUSTOMERS.(Industry Trend or
Event)
The best entrepreneurs have an almost intuitive feel for new
markets and the psychological hot buttons of potential customers. But
sometimes the territory is so unfamiliar that it's impossible . . .
HOW TO IRRITATE OVERSEAS BUYERS.
Tony Bates is an expatriate Britisher who is dismayed by how poorly
most U.S. software companies use the Web to reach overseas buyers.
"Commerce is a social experience," says Bates, who heads . . .
WINDOWS 2000: CAN ONE SIZE FIT ALL?(Product Information)
Bill Gates once bragged that he could bundle "a ham
sandwich" into Windows without violating U.S. anti-trust laws. That
theory has entangled Microsoft in a long and embarrassing war with . . .
HOW TO DRAFT A CUSTOMER-FRIENDLY Y2K STATEMENT.(Industry Trend or
Event)
The question of blame for Year 2000 "bugs" has already
inspired a scattering of lawsuits and new laws, but marketing consultant
Kristin Zhivago argues that it's still possible to prevent . . .
Y2K SURVIVAL TACTICS.(Editorial)
Assuming civilization survives past January 1, 2000 (still an open
question, according to Y2K extremists), it's likely that we'll
still face a plague of nuisance problems--electronic devices that . . .
DRAPER RICHARDS.(Brief Article)
DRAPER RICHARDS partner Robin Richards Donohoe on declining venture
capital valuations for startups: "Nine months ago, entrepreneurs
with a great team could name their price, within reason, and . . .
NETSCAPE.(Brief Article)
NETSCAPE executive vice president Mike Homer on his personal work
style: "I was one of those guys who think the more time you spend
at work, the better off you are. But a certain amount of maturity . . .
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