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Soft-Letter

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ACQUISITIONS: "THE COMMUNITY IS THE REAL ASSET".(Company Business and Marketing)
Back in 1987, Pat Sullivan created an elegantly simple DOS-based contact manager called Act! It took Sullivan six years to grow Act! into a $15 million product, with versions for Windows and the . . .

THE DEMOGRAPHICS OF SUPPORT.(technical support)(Industry Trend or Event)(Brief Article)
This survey, our fifth annual report on tech support salaries in the PC software industry, reflects survey data supplied by 200 software support organizations with a total of 9,217 support . . .

VARIABLES: REVENUES, ORGANIZATION SIZE, PRODUCT PRICE, LOCATION.(Industry Trend or Event)(Statistical Data Included)
* Annual revenues: Pretty consistently, larger software companies pay their support employees at the top end of the salary scale--and, in general, larger companies also get higher productivity from . . .

CUSTOMER SERVICE REP.(Industry Trend or Event)(Brief Article)
"Answers routine service questions; routes calls to technicians." Customer service reps typically handle first-level customer contacts that don't require diagnostic skills or training, such . . .

SUPPORT TECHNICIAN.(Industry Trend or Event)(Brief Article)
"Provides first-level solutions, primarily over the phone." At most software companies, the task of handling unescalated telephone calls is an entry-level job with relatively high . . .

FIELD SUPPORT TECHNICIAN.(Industry Trend or Event)(Brief Article)
"Provides on-site service, primarily for enterprise products." PC support is typically provided over the telephone, but many high-end software companies also provide on-site services, usually . . .

SENIOR SUPPORT TECHNICIAN.(Industry Trend or Event)(Brief Article)
"Answers escalated calls; may function as a group or team leader." Most support organizations have developed career paths that reward experience, in-depth product knowledge, certification, or a . . .

ANALYST/PROJECT MANAGER.(Product Information)(Brief Article)
"Manages major business activity; usually has no direct reports." In addition to traditional department managers, many support organizations have specialists who manage such areas as . . .

DEPARTMENT MANAGER.(Industry Trend or Event)(Brief Article)
"Manages day-to-day activity of a single support center staff." Most support organizations have at least one "inside" manager who oversees ongoing operations, including such tactical areas as . . .

SENIOR SUPPORT EXECUTIVE (vice president or director level).(Industry Trend or Event)(Brief Article)
"Coordinates activities and budgets of multiple support groups or sites. Meets regularly with senior corporate management and key customers." More than half the companies in this year's survey . . .

l 2000 TECH SUPPORT SALARY SURVEY.(Industry Trend or Event)
For many software companies, the Internet has been the catalyst for fresh thinking about traditional tech support jobs, and one indirect result seems to be a modest rise in support salaries. In the . . .

WEB STORE MARKETING TIPS FROM THE EXPERTS.(Industry Trend or Event)
For a while, the notion of selling software over the Internet seemed pretty radical. Will customers actually buy this way? What about channel conflict? The technology? Piracy? Credit card fraud? . . .

QUOTES.
CITRIX chief executive Mark Templeton on the economics of data center outsourcing: "The industry average is one systems administrator for every 50 PC users. Our customers report a ratio of one to . . .

UPSHOT.COM (www.upshot.com).(Company Business and Marketing)
Remote connectivity is a hot feature for salespeople and other mobile workers, so it's not surprising that the Web has become an attractive platform for sales force automation vendors. . . .

TIMEBILLS (www.timebills.com).(Company Business and Marketing)
For most Web companies, customer acquisition is the killer expense. TimeBills.com founder Bill O'Farrell has a simple solution: Attract customers by giving away an entry-level service, then migrate . . .

SALESLOGIX CORP. (www.saleslogix.com, www.interact.com).(SalesLogix Sales Information System)(Product Announcement)
This summer, SalesLogix Corp. rolled out a new subscription-based version of its flagship product, a salesforce automation system that costs customers $595-$2,000 per desktop for the original . . .

MICROSOFT (www.microsoft.com).(Product Announcement)
Predictably, the press and analyst community jumped all over Microsoft's Nov. 9 announcement of Microsoft Office Online, a subscription version of Office 2000 that runs remotely over a . . .

MARKETSOFT (www.marketsoft.com).(Product Announcement)
In May, MarketSoft simultaneously launched two versions of its new eLeads lead-management system--a perpetual-use license (basic price, $100,000) and a hosted subscription service (basic price, . . .

INTUIT (www.intuit.com).(Product Announcement)
Intuit senior vice president Jim Heeger is also focused on the small business segment, but Heeger faces a different challenge than most ASP startups: His goal is to find subscription services that . . .

HOTOFFICE TECHNOLOGIES (www.hotoffice.com).(Product Information)
What does it take to crack the small business market? HotOffice, a developer of a hosted "all-in-one productivity, communications and collaboration tool for small business," has been wrestling . . .

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