Small bites.
(1) "The best way to say thank you is to buy the brand."
I heard that from a woman sitting next to me on a flight that served a
snack package of peanuts and a granola bar to each passenger. . . .
What's in front counts more.
In-your-face calorie and fat numbers are jumping out of the front
panels of dozens of food packages. They come on the heels of the
100-calorie packs of cookies and snacks that have been flying off . . .
Price paranoia follows.
Whenever prices go up, some sizes go down, and some skeptical
consumers start seeing shrinking sizes everywhere. It only takes a few
experiences of getting less for the same price to believe . . .
Price focus intensifies.
Frustrated and nervous about rising prices everywhere, more
consumers are groaning about increases on the shelf and the pump. They
are hunting for and finding lower-priced options at Wal-Mart, . . .
Economy weak consumers strong.
This February, many shoppers had the winter doldrums longer than
usual, not only because it had an extra day, but also because of layers
of gloomy news about downer cattle, beef recalls, rising . . .
Meet Lisa.
Lisa is a 34-year-old shopper, wife, administrative assistant at a
law firm, and mother of two boys, Nicholas age 4, and Matthew, just 9
months. Her husband has been out of work for almost ten . . .
Fighting the pounds.
Weight hopes by age and presence of children
Hope to buy Lower calorie Diet soft Portion-controlled
or use more foods drinks "100-calorie" snacks
Kids under 6 29% . . .
Tea challenges coffee.
Females want more tea
Beverage Males Females
Coffee 18% 22%
Tea 22% 30%
More females are hoping to drink tea in 2008
Tea is for richer and poorer
Beverage >$35K $75K+
Coffee . . .
Cold beverages.
Women drinking more of almost everything
Hope to use more Males Females
Bottled water 21% 35%
Juice 27% 29%
Milk 21% 29%
Tap water . . .
Meat, poultry, fish.
Poultry and fish hopes top beef with or w/o kids
Hope to use more Beef Poultry Fish
Kids under 6 19% 25% 25%
Kids 6-12 20% 27% 27%
Kids 13-17 16% 26% . . .
Eating at home.
Male/female hopes re eating at home
Hope to buy, use, or Home-cooked Shopping at
shop more at: foods supermarkets
Males -- Total 40% 16%
Males 18-34 35% . . .
Health versus environment.
A healthy body trumps a healthy environment
All respondents Average (Mean)
Exercise/health 53%
activities
Healthy foods 47% } 44%
Whole grains . . .
Food hopes for 2008.
Almost half (48 percent) of the adult females in the U.S. hope to
eat more home-cooked meals this year. Home-cooking is part of an even
wider hope of moving toward a healthy lifestyle which . . .
The law of Oreo's.(Brief article)
The grocery part of the grocery store hasn't been doing as
well as perimeter perishables in recent years. One of the reasons for
its failure to do well is that products that once seemed so . . .
Opening the Oreos.
Nabisco and other big brands are biting the bullet and investing in
consumer-friendly packaging. After years of using packages that generate
gripes, how much should new, consumer-friendly packaging . . .
Is 70 the new 50?
The answer to that question is a qualified yes that depends on just
how old you really are, how you feel, and how your parents aged. People
who think that their parents aged well feel they are . . .
Bottled water bye-bye?
Bottled water is getting belted for its environmental cost and
general wastefulness. This is a category created by marketing and
packaging technology. Millions of consumers use it in dozens . . .
Happy talk.(Brief article)
Consumers who think they have found ways of making an environmental
difference are happy about what they are doing or planning to do. A news
story about the eco-friendly ambiance of New York City's . . .
Re-bannering blues.
It's no wonder that some shoppers feel slighted when stores
and brands change their banners. Lucky was Lucky until it was
Albertsons, and now it will try to be Lucky again. AT&T became
Cingular and . . .
Ratatouille messages.(Brief article)
Good movies may be hard to find in the summer, and there's
nothing like a cartoon to keep the kids quiet on a hot or rainy day, but
I was still surprised at the number of kids in the audience . . .
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