Store brand destinations.(Brief Article)
Almost two-thirds of our respondents agreed that "some
store's store brands are better than other store's store
brands." Comments supporting the statement let us know that some
store brands are not . . .
Shoppers talk about Kraft.
Our last Satisfaction Poll included a dialog question on the
layoffs taking place at Kraft. Several consumers responded to our
question with surprise and shock. These consumers tended to be . . .
Frozen veggie gold standard.
Maybe it goes back to Birds Eye: More than 75 percent of our
shoppers agree that frozen veggies are really good these days. Given the
low level of advertising that goes to frozen veggies and the . . .
Frequent shopper wisdom.(Lee's Supermarket)(Brief
Article)
In-Store reported on two things that Lee's Supermarket in
Massachusetts is doing to make sure their best customers remain their
best customers:
First, they increase staffing at the times that . . .
Computer generation gap.(computer usage by seniors)
Most of today's advantaged kids are more computer savvy than
most of today's seniors. But computer literacy gaps are
equal-opportunity gaps that hit all age and ethnic groups, sometimes
with . . .
Ten changes to integrate.
We "know" that the food people buy and where they buy is
changing as fast as our lifestyles and society are changing, but knowing
and integrating what we know are two different things. Adjusting . . .
Feedback from a cruise ship.(Product/Service Evaluation)
We went on a seven-day Caribbean "test" cruise out of
Fort Lauderdale. The test was to decide whether or not a cruise would be
the best vacation for our blended family of 10 if we were doing . . .
Feedback from Florida.(supermarket shoppers surveyed about
Winn-Dixie Stores)
Saddened by recent news about the troubles at Winn-Dixie that
included having its debt rating cut to noninvestment grade, I recently
asked a cross section of Consumer Network panelists in Florida . . .
Less loyalty, more shrink.(checking out from supermarkets)(Brief
Article)
Forty-six percent of our survey respondents this month agreed they
are "going to more different types of food stores than they used
to." As they shop in different types of stores, they become . . .
Quality is reason to switch.(Brief Article)
We also asked our seniors what would lead them to do, spend or shop
more in the months ahead and were surprised to see quality come out so
near the top. The high quality rank was supported with . . .
Healthy living is major focus.(Brief Article)
The older shoppers we surveyed for this issue expect to put more
money and energy into healthy living, losing weight, exercise, and
health care in the months ahead. Instead of senior discounts . . .
It pays to explain.
As a general rule, things we learn to do as a kid are easy to keep
doing for the rest of our lives. Thanks to something called kinesthetic
(muscle) memory, doing things we've done before feels like . . .
Beware generation clashes.
Something that happened to Howard Dean on the way to his
unexpectedly poor finish in the Iowa caucus illustrates the value of
getting seniors closely involved in programs that market to seniors. . . .
Older workers big plus.
Employing seniors as store greeters is one of many parts of the
Wal-Mart success story. Older shoppers value older employees because
they pay attention, understand their questions, and are familiar . . .
Supermarkets for seniors.
Research that we've conducted during the last ten years
suggests that food marketers and packagers are among the worst at
catering to seniors. So we were interested to read about a new . . .
Seniors get more attention.(Brief Article)
Marketers of everything from automobiles to zoos are beginning to
respond to the fast-growing 50+ demographic. They are putting more
effort and dollars into courting seniors for at least five . . .
Can food marketers shape up?
Food marketers who are willing to help stem the obesity epidemic
are going to have to get beyond the tools and techniques they learned in
the course of their MBA training. Backing off from eat-more . . .
Consumer migration--2004.(Brief Article)
Anecdotally, we are hearing from many consumers who are fleeing or
planning to flee metropolitan areas for zip codes in warmer climates
where the taxes are lower and the living longer (if they can . . .
Considering mad cow.(beef consumers consider alternatives)(Brief
Article)
Considering the mad cow scare, most consumers we've heard from
are still playing wait and see. Some are making contingency plans, some
are thinking about what to do next, some are very angry at the . . .
Bags, boxes, bottles: easy is the key.(gifts)(Brief
Article)
Gift bags are making inroads onto turf once owned by gift boxes, at
the same time that pouches are making inroads on turf once owned by
folding cartons. The gift bags are turning assortments of . . .
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