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The Shopper Report

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Why another health survey anyway?(Brief Article)
Like many of our readers, we've read dozens of large and small health surveys over the years and conducted almost a dozen of our own as well. We've read reports of health and nutrition research . . .

Juices fell too.(includes survey results concerning attitudes towards juice consumption )(Brief Article)
Juice is another product that has fallen from its health pedestal, though not nearly as far as whole milk. "Juice is mostly sugar, even if it's natural sugar. I encourage my kids to eat fruit . . .

Whole milk humpty-dumpty.(consumers cite whole milk as something to avoid )(Brief Article)
With water winning the health Oscars, it's both strange and fitting for whole milk to emerge from our shopping healthy survey as the most widespread evil to avoid. What a transition! From its . . .

Water wins the health oscars.(consumer survey indicates water consumption is important in battle to stay healthy )
Five hundred years after Ponce de Leon discovered the Fountain of Youth in Florida, water is once again the fountain of health for most Americans. In a recent survey of 554 Consumer Network . . .

Calorie free liquids.(consumption research)
For many years, we've watched consumers drink down their chips, cookies and even ice cream with Diet Coke, Diet Pepsi, Diet Iced Tea, black coffee, 1% or skimmed milk, and even bottled . . .

Safeway says sorry.(for changes to Genuardi stores)(Brief Article)
Safeway is apologizing to Philadephia area consumers for some of the unpopular changes it made in the Genuardi stores it acquired in the region. Ads and circulars included the following message: . . .

The economic Worry divide.
It's hard to fully understand what we hear about the growing divide between rich and poor in the U.S. It's hard to imagine hunger when we're worried about overweight. It's hard to empathize with . . .

Eminem's trend resonance.(Brief Article)
The idea that rap singer and now actor Eminem could be the darling of boomers as well as kids is mind-boggling, unless you see 8 Miles, the movie which makes the phenomenon make sense in ways that . . .

Consumer talk on trends.(Illustration)
Consumer talk on trends. Here is a brief presentation of some of what consumers had to say about some of the trends noted above. Details on all of the trends, including disagreement verbatims, . . .

The daily life impact of trends.(Illustration)
At the close of this especially volatile year, we thought it would be fun and informative to hear what consumers had to say about the trends they feel impact them personally. The rankings of the 25 . . .

Environmental reawakening.(consumers becoming more eco-friendly)(Brief Article)
After several years of fading influence, eco-friendly perceptions have recently been gaining salience in consumers' perceptions. Some of the renewed attention is a response to widely reported . . .

Shrinking sizes: shrink trust too.(consumers find resizing deceitful)(Brief Article)
We reported on shrinking size frustration last month, but the complaints have kept coming in, particularly in regard to ice cream, which is being "cut in ways that seem to hide price increases." . . .

Younger longer is very cool.(older folks are reaping benefits of conveniences)
Most of our shoppers agreed that today's 60-year-olds act like yesterday's 40-year-olds. Most applaud this happening. One credits convenience foods (a first in our experience). And many believe . . .

Real retirement isn't easy.(Brief Article)
The busy lifestyle that has come to characterize our times has changed retirement as well as working life. Respondents of all ages told us that retirees are just as busy as working moms. "They . . .

New words for retirement?
Only 30% of the respondents agreed that a new word is needed to describe later-in-life activities. But many of those agreed did so enthusiastically, and some who didn't agree explained to us that . . .

Who can, will, should retire?(Brief Article)
Today, many people think they are never going to retire. For some it's because they don't want to and don't expect to want to. For many others, it's because they thought they could but now find . . .

Who benefits from the worry?(discount stores benefit from consumer economic worries)(Brief Article)
Wal-Mart, Target, Costco, Sam's and yard sales are the major beneficiaries of consumers' economic worries. Many shoppers want to be extra cautious about what they are spending and sure that they . . .

Money worries widespread.(consumers worried about economy)
Roughly half of our shoppers are worried about the economy. Those over 50 are more likely to be worried than those under 50, especially those under 50 and fully employed. The differences between . . .

Global eating stays out of home.(Brief Article)
Sixty percent of our shoppers agree that they are eating more globally than they used to (more foods from different cultures). But only half as many (32%) agree that their menu at home has changed . . .

Trading up to better for you.(consumers would switch to healthier snacks)(Brief Article)
Two-thirds of our panelists agree that they would probably switch to the better-for-you snacks, "if companies like Frito-Lay could narrow the gap between the taste of snacks that arc better for you . . .

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