Ten best loved store-types by category.
1. Mass market
2. Supermarket
3. Department stores (including Sears and JC Penney)
4. Home and home furnishings (Home Depot, Lowes, Crate and Barrel)
5. Specialty food stores (Fresh Fields, . . .
Management/love connection.
The connection between loving (or liking) stores and perceiving
them to be well managed is an interesting one that we haven't
previously explored or seen explored. A shopper that listed Home . . .
The target buzz.
Target's heading this list is amazing considering how much
larger Wal-Mart is in number of stores and shoppers served. But many
respondents put both stores on the love lists.
* Those who stopped . . .
Stores worth loving.
In spite of the financial troubles facing the nation's
retailers, some of our retail readers will be pleased to know that more
than 60% of the shoppers we surveyed readily named one or more . . .
Currrent concerns: (All percents based on 273
respondents.).
Currrent Concerns
(All percents based on 273 respondents,)
Area of Concern Very Total
Concerned Concerned
Layoffs 38% 50%
High prices . . .
Job & money worries hover.
The seasonal holiday cup is half full of cheer and half empty of
money. Shoppers are more concerned about layoffs and high prices than
about anthrax or war.
Layoffs present and potential, among . . .
Competing with the giant.
Wal-Mart has convinced a great many consumers that their prices are
significantly and consistently less than supermarket prices on the same
items. Some consumers believe that the price spreads have . . .
Small size success story.
Consumers are buying bigger houses, bigger drinks, and bigger cars,
Oops!, make that light trucks which have actually gotten ahead of cars.
To pay less for more, they are buying larger packages of . . .
Best loved appliances.
Microwaves and dishwashers head up the list of best loved
appliances. Refrigerators, toaster-ovens, ranges and electric grills are
also among the top ten. The partnering of best-loved foods . . .
Best food products combine taste & convenience.
The "best food product" nominations were strongest for
convenience forms of traditional foods and flavors. One shopper's
entry was: "anything making my life easier and less time
consuming." Health . . .
Our favorite foods: Sweet, simple, and branded!
In the last half of 2001, comfort foods like meat loaf and mashed
potatoes gained almost as much stature as police and firemen. We were
amused to read one food reporter's description of crossing . . .
Life changes accelerate.
The recent period of change triggered more work changes at more
life-stages than we have seen in twenty years of conducting consumer
dialogs.
Some of the changes come from this year's 2 million . . .
THE NEW VALUE CHALLENGES.
We usually report on perceptions of price value -- what American
consumers perceive they are getting in return for what they are
spending. They haven't forgotten price value and don't want . . .
ANTICIPATED SPENDING.
Before T-day, about thirty percent of our shoppers said they
expected to cut back on some spending because of layoffs and the
economy.
In the aftermath of T-day, most all of the shoppers who . . .
ADDITIONAL SHOPPING FRUSTRATIONS.
The add-on list of frustrations that follows covers some shopper
irritations that are somewhat less widespread but still heavyweight in
terms of numbers. Forty percent of our shoppers are (still) . . .
LITTLE THINGS MEAN A LOT.
In today's scheme of things, the shopping frustrations on the
list below are extremely minor and easy to dismiss. At the same time,
they are widespread enough to bother lots of shoppers and . . .
THE NEW NORMAL.
As everyone and everything gets back to a new kind of normal, some
consumers are pulling back while others are reaching out to friends and
family as well as order and efficiency. The level of . . .
IN THE AFTERSHOCK.
In the aftershock of T-day, more consumers are:
* Feeling risk averse and behaving accordingly
* Worried about tough times ahead
* Thinking about getting back to basics
* Valuing home time . . .
COMFORT FROM CAMPBELL.
Surveys from other researches have confirmed the starring role of
soup in the comfort food galaxy. Campbell Soup has had many ups and
downs in recent years and recently (but before T-day changed . . .
EASIER IS BETTER - NICHE INTEREST.
EASIER IS BETTER - NICHE INTEREST
(All percents based on 210 respondents.)
Statements about when Strongly Total
easier is better. Agree Agree
Not losing keys . . .
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