EASIER IS BETTER -- WIDE INTEREST.
(All percents based on 210 respondents.)
House Versus Lawn: The female bias of our data shows its colors in
the wide disparity between the 22-55% interest in making housework
easier (the table . . .
Easier Is Still Better.
It's comforting to know that some things haven't changed
since the world changed around us. Consumers are still consumers.
American consumers would still like faster checkouts, better . . .
The Changing Grocery Shopping Experience.
As the economy slows down, more people are eating at home and
Wal-Mart is becoming the nation's largest grocer. Many supermarkets
are successfully trying harder to please their consumers who are . . .
THE SHOPPER REPORT -- EMAIL EDITION July/August 2001.
Fast, Casual, and Fun
Big bags of multi-specie animal crackers are office therapy for
harried workers who find the crunchy little animals cute, funny, tasty,
diverting, and a fast-track route to . . .
FMI Feeback.
Reflecting and projecting the American food marketplace as a whole,
the big food marketing show in Chicago was faster and more fattening
than ever. We suggest a new approach to estimating . . .
Loyalty Card Expose.
Free agent consumers hate to be saddled with a wallet full of
loyalty cards that bulk up wallets, which are already bulging from an
oversized assortment of charge cards, health care cards, ID's . . .
Time, Work and $ For Non-Foods.
Last month we reported on the relative importance of time, work and
money for food products. The highest numbers came from younger shoppers
who are committed to saving time and work at lunch. The . . .
Family Size Meat Marketing.
Singles, seniors, and small household shoppers have been
complaining about meat packages that were larger than they wanted or
needed for as long as we've been listening. Many retailers . . .
How Store Brand Perishables Measure Up.
Buying store-labeled meat, milk, and chicken is as familiar and
comfortable to most shoppers as buying branded hot dogs, branded yogurt,
branded cereals, and branded laundry products. In the . . .
Fine Dining Falls Short.
Women's place in society has changed. Women's place in
the workplace has changed as well. But as customers of upscale bars and
restaurants, they still signal lower covers and smaller tips and all . . .
Tall Toddlers Shrinking Seniors.
"May you live in interesting times" is one of the
supposedly Chinese blessings (or curses) that appear to be overtly true
for those who are alive and well during these fast paced, fast . . .
Time, Work and Money.
It's a given these days that food has to taste good. And for
some consumers, it's got to be viewed as healthy and safe. Beyond
those three major concerns, most of the trade-offs that consumers . . .
Forget Boiling Water.
Saying that someone had trouble boiling water used to be a
description of a really challenged cook. Today, we're approaching a
time when boiling water may be about as useful as long . . .
The Bowl Roll.
Food bars are almost everywhere while food bowls are on a roll in
the freezer case and making appearances on the grocery shelf as well.
Bowl foods taste good and eliminate prep steps and dishes. . . .
The Moving Food Bars.
The Moving Food Bar
Food bars are on the move. They come in two basic sizes and types.
Type I bars are measured in feet and offer wide assortments of
ready-to-eat foods and flavors to go. Type II . . .
WOULD T.E. PACKAGING HELP?
Many of our shoppers think that any measures toward greater safety,
including tamper evident packaging, are warranted. They want it for
several reasons:
1) They think it will add another layer of . . .
THE PASSIONATE OPPOSITION.
The passionate concerns about the longterm effects of irradiation
are not to be dismissed. Many of those who are opposed are VERY opposed.
They worry about the cumulative effects of irradiation and . . .
IRRADIATION NOW?
Technology stocks have taken an enormous hit but consumers
haven't lost their faith in technology as a solution to real
problems as well as a provider of new dimensions to life itself. This
month, . . .
MEAT SCARES.
Twenty percent of the shoppers surveyed by The Consumer Network
last month are actively worried about meat safety at the present time.
Twelve percent believe that the problems facing European . . .
TV TRANSLATOR WANTED.
THIS IS A GUEST COLUMN FROM SHEL SOSNA OF SUPERMARKET ADVERTISING
ASSOCIATES. When I was growing up in the advertising business, I was
taught that the essence of a good television commercial was to . . .
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