Fruit at the forefront.(Brief article)
Wondering how the steadily growing interest in all things organic
looked in relation to other interests, we asked a cross section of our
panel what they hoped to increase their or their family's . . .
Operation bagel.
"Operation" is slang for cutting the carbs in bagels and
hoagie rolls by pulling the dough out of the inside and leaving enough
of shell or crust to hold the lox and cream cheese, or the . . .
Picture on the package.
A fresh image is worth a thousand words to shoppers who are being
bombarded with more choices (and more marketing messages) on store
shelves. They need and say they want pictures that . . .
The range of reactions.(Brief article)
"Body Worlds" is a touring exhibit of plasticized
diversity--the human insides of many different kinds of people at
different stages in their lives. Visitors perceive and react to the
exhibit in . . .
Campbell's in pink.
Campbell's has been doing a cause marketing promotion at
Kroger supermarkets designed to raise awareness of and contribute money
to the fight against breast cancer, and encourage shoppers to . . .
Shoppers tuning out.
"Word fusion" is infiltrating cosmetic, drug, personal
care and food packages as much as Asian fusion is infiltrating the
restaurant business. Marketers' success in wowing targeted shoppers
with . . .
Silence on spinach.
Food stores playing it safe on spinach missed an opportunity to
show their shoppers that they were on top of the situation and really
concerned about it.
In spite of days of front-page publicity, . . .
Local getting stronger legs.(Brief article)
Home is where the heart is, and more consumers east of the
Mississippi are thinking that California is far away, and that locally
grown food is better for them, often better tasting, certainly . . .
Inspired to eat at home.
Most of our shoppers agree that "simple food that's fresh
is the best food of all" and that "cooking at home is usually
healthier than takeout foods or eating out." That doesn't mean
that they want . . .
Up close and personal.(consumer product mixes)
Here's a recipe for the emerging consumer product mix:
Combine two cups of hedonistic pleasures with one cup of health and
a half cup each of convenience and spirituality. Losing Pluto may . . .
The power of roots.(vodka marketing)(Brief article)
Italians, Germans, French, and Brits care a lot about who is really
what. A new "Vodka Is Russian" campaign is extolling Imperial
Vodka in the hopes of overtaking other prestige vodkas that . . .
Table trash.(restaurants and hotels services)(Brief
article)
European hotel and restaurant operators are way ahead of us in
dealing with table trash. At our first hotel breakfast in Rome, an
opaque plastic cylinder sitting on the breakfast table appeared to . . .
Comparing us with Europe.(shoppers)
As consumers travel, they see innovations that change expectations
for packages here at home. This summer, I visited Italy and Germany with
my daughter and one of my granddaughters at the height of . . .
Wal-Mart weak spots.(Wal-Mart Stores Inc.)
We posed a long and leading multi-part question to a cross section
of our shoppers to get close to how they are reacting to the combination
of Wal-Mart in the news and Wal-Mart as a place to shop. . . .
Cafe culture.(Brief article)
"The cafe experience is delicious!" Having a delicious
experience is more fun, less fattening, and more suited to active
lifestyles than just having delicious food and drink. More and . . .
Green going mainstream *.
Environmentalism is fast becoming embedded in the American culture,
and consumers are hoping to associate environmental responsiveness with
the stores and products they use. In fact, environmental . . .
Pay-for-performance packaging?
You heard it here first. It's a marriage of something
that's already happening in advertising and could soon be happening
in packaging. It's about the perception of convenience and
ease-of-use--a . . .
Local food.(Brief article)
One of our shoppers reminded us that local food was one of the best
things about this time of year. "There's nothing like your own
tomatoes or pesto from homegrown basil." Many of our shoppers . . .
Coffee, honey?(Brief article)
Honey is getting more attention these days. It's natural. It
appeals to sophisticated palates. It sells barbecue sauce and chips. The
fact that it's being taken seriously by athletes makes it cool. . . .
A day at Dairy-Deli.(International Dairy-Deli-Bakery
Association)(Event overview)
It's really dairy-deli and bakery (International
Dairy-Deli-Bakery Association) but it was the dairy and deli parts that
got to me at this year's IDDBA show, reminding me of the way food
retailers . . .
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