Wal-Mart weak spots.(Wal-Mart Stores Inc.)
We posed a long and leading multi-part question to a cross section
of our shoppers to get close to how they are reacting to the combination
of Wal-Mart in the news and Wal-Mart as a place to shop. . . .
Cafe culture.(Brief article)
"The cafe experience is delicious!" Having a delicious
experience is more fun, less fattening, and more suited to active
lifestyles than just having delicious food and drink. More and . . .
Green going mainstream *.
Environmentalism is fast becoming embedded in the American culture,
and consumers are hoping to associate environmental responsiveness with
the stores and products they use. In fact, environmental . . .
Pay-for-performance packaging?
You heard it here first. It's a marriage of something
that's already happening in advertising and could soon be happening
in packaging. It's about the perception of convenience and
ease-of-use--a . . .
Local food.(Brief article)
One of our shoppers reminded us that local food was one of the best
things about this time of year. "There's nothing like your own
tomatoes or pesto from homegrown basil." Many of our shoppers . . .
Coffee, honey?(Brief article)
Honey is getting more attention these days. It's natural. It
appeals to sophisticated palates. It sells barbecue sauce and chips. The
fact that it's being taken seriously by athletes makes it cool. . . .
A day at Dairy-Deli.(International Dairy-Deli-Bakery
Association)(Event overview)
It's really dairy-deli and bakery (International
Dairy-Deli-Bakery Association) but it was the dairy and deli parts that
got to me at this year's IDDBA show, reminding me of the way food
retailers . . .
Wows at Wegmans.(Wegmans Food Markets Inc. sets shop at New
Jersey)
The newest Wegmans supermarket opened last month in Cherry Hill,
N.J., just a few minutes outside of Center City Philadelphia. Visiting
before and after the opening, I realized that every Wegmans . . .
French Style shopping.(Brief article)
In case you still associate cherry picking with driving around for
specials (which may not pay at today's gas prices), consider that
some shoppers are now shopping around for best palate pleasers . . .
You choose the news.(Fox News Channel)
As supermarkets continue to lose market share to healthier or more
convenient, efficient, entertaining, or affordable sources of food,
beverages, and health, beauty and household products, they . . .
Out-of-stock stories.(supermarkets)
Ad-item out-of-stocks are number one on this push list irritations
because each time they happen, shoppers feel somewhat betrayed and
relationships are somewhat eroded. Business people who follow . . .
Pushing shoppers away.(Brief article)
In consumer product marketing, "push" and
"pull" refer to selling the products on the shelf. Products
may be pushed by the store and/or the manufacturer, or have enough
consumer appeal to be pulled . . .
Cupcake and easy-eating.(Whims cookie)(Brief Article)
Even though summer is the time for walking around with ice cream
cones, cupcakes have become the walk-around desert of choice on the West
Coast and will probably move east rapidly. They fit current . . .
Drug advertising setbacks.(Brief Article)
Drug companies are taking some big hits these days, and a massive
overdose of drug advertising is taking as much of the blame as the
coverage going to company lies about the risks associated with . . .
Out-of-the-box advertising.(analysing the advertisement)(Brief
Article)
Bombarded by advertising and saying "enough already,"
consumers are learning to bypass and bury commercials as well as print
ads to maintain their sanity.
As consumers become harder to reach than . . .
Attracting more generations.(Brief Article)
Generational marketing is making retailing news these days, but
supermarkets are being slow to understand what they can do about it, or
how they can differentiate their appeals. They need to do . . .
As brand types blur.(Brief Article)
It isn't only formats that are blurring these days. Store
brands and national brands have come closer together as many store
brands have been upgraded many national brands stood still or . . .
As takeout grows.(Brief Article)
Although it barely made the top ten in the list of reasons for
spending more at Whole Foods, takeout was seen as a reason for spending
more there by 43 percent of our shoppers--exactly the same . . .
The Whole Foods love story.(at the top)
We asked a cross section of our shoppers to tell us how they or
friends who shop at Whole Foods justified paying the higher prices.
Their ratings and comments help to clarify some of Whole . . .
Branded flowers? You bet.(Brief Article)
Shopping for flowers and plants is mostly a matter of choosing
which blob of color to buy. Most sellers do a terrible job of
identifying the items they are selling--the table below shows that . . .
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