Bring home the bacon and ...
The growth of delegating dinner-parts as a way of simplifying
company dinners was reported in our November issue. Consumers who read
that issue told me that I didn't go nearly far enough to . . .
Applebee's gets it right.(Applebee's International
Inc.)(Brief Article)
In their march to first place among family restaurants,
Applebee's has done many things right, including advertising that
gets to the heart of dinner decisions. "Eatin' good in the
neighborhood" . . .
Can mergers help consumers?(Benefits of consumers)
Consumers and Wal-Mart executives may be the only stakeholders who
aren't applauding the P&G/Gillette merger. Most consumers who
have heard and have feelings about it see it as . . .
"Added value" gaps.(Food Industry)
There is a problem in the heavy business use of the phrase
"added value." The phrase has served as the trigger for even
more new products than "less work for mother" convenience. The
problem is . . .
Will supermarkets fade?(combined power of P&G and Gillette
will restore the balance of retailer-vendor power)(Procter & Gamble
C
Reporters and consultants are asking me (and any other consumer and
industry watchers they can find) whether the combined power of P&G
and Gillette will restore the balance of retailer-vendor . . .
When not telling means not selling.(cut-up fruits than for cut-up
vegetables)(Brief Article)
Baby carrots and bagged salads are the biggest pre-cut sellers.
Fruits have a way to go to catch up. For many people, there is less
reason for cut-up fruits than for cut-up vegetables. Most people . . .
Some work now unthinkable.(new kind of thinking that deserves
food marketers)(Brief Article)
One of the mothers talked about fresh-cut broccoli slaw as an
important product that the supermarkets in her area don't seem to
understand. This is a salad that her family likes (and some of . . .
Don't forget work.
"I still make salad from scratch occasionally, but it has
begun to seem like a lot of work."
Time is widely recognized as the major currency of our times--so
much so that saving work has been . . .
Food safety, food danger.
Following Tommy Thompson's resignation and surprise press
conference remarks about the vulnerability of our food supply to
terrorism, we asked a cross section of our shoppers if they shared . . .
New hope for Winn-Dixie.(Brief Article)
We were excited to hear that the venerable Winn Dixie has a new CEO
and wish him luck in bringing back the pride and product quality the
once-great company had stood for. The following input from . . .
Following doctors' orders.(consumer compliance)
It takes more than a spoonful of sugar to get consumers to take all
the medicine they are advised to take. Lack of compliance is a widely
recognized problem, for which there are many reasons, . . .
Sears/Kmart merger is cool.(Brief Article)
Forty percent of our shoppers like the idea of the Sears/Kmart
merger, but only 24 percent think they'll shop at either store any
more because of it. What would get them to shop more at what one of . . .
Wal-Mart slippage welcomed.(Brief Article)
Many shoppers were pleased to hear about the giant's slipping
this season. Perhaps it was the spirit of the season, but the joy
didn't come from Wal-Mart haters and wasn't vindictive.
Americans . . .
Value-added vegetables.(Consumers showing interest in increasing
their overall produce consumption)(Brief Article)
Consumers are showing strong interest in increasing their overall
produce consumption and continue to be wowed by the time and work
savings offered by pre-cut fruits, vegetables, and salad greens. . . .
Consumer power 2005.
We asked consumers how much power they feel they have today when
buying, choosing, or using each of the kinds of products listed in the
table at right. Our power question was triggered by hearing a . . .
$ stores in supermarkets.(Brief Article)
In "THE DELIGHTS OF DOLLAR STORES," the October 2003
Shopper Report said that "The appeal of dollar stores continues
unabated for reasons beyond price. It suggests incorporating a
'dollar aisle' or . . .
Learning from Julia child.(Brief Article)
Julia Child did more than entertain and teach some of us to enjoy
and appreciate French cooking. She played an unacknowledged role in the
women's movement through the example she set. She made it . . .
Cashless/checkless/storeless.
The growing use of debit cards means fewer trips to the ATM for
cash. The debit cards take the place of cash in an increasing number of
stores. Bar-coded payment chits are taking the place of . . .
Snack therapy.(Brief Article)
Today's advertising isn't really so different. In spite
of the national obesity crisis, Frito advertises "Go anywhere but
hungry." And now one of our largest convenience store chains is
marketing a . . .
Old advertising power.(Brief Article)
Many shoppers take books-on-tape along on summer vacations that
involve driving. One of our shoppers was amazed at what her family
learned from listening to a collection of Jack Benny radio shows . . .
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