USDA approves assessment increase & appoints council
members.(Department of Agriculture,)(Mushroom Council appoints Paul L.
Fred
The U.S. Department of Agriculture (USDA) recently announced that
it approved an assessment increase under the Mushroom Promotion,
Research, and Consumer Information Program. The Mushroom . . .
Upcoming events.
2007
Feb. 10-11
International Conference on Mushroom Biology & Biotechnology
Solan. India * www.nrcmushroom.org
Feb. 18-20
19th NAMC--Sheraton San Diego Hotel & Marina
2008
May 21-24
. . .
19th North American mushroom conference sponsorship levels &
benefits.(American Mushroom Institute)
PLATINUM ($15,000)
* Most prominently displayed name on banner and sponsorship boards
at all functions and in all conference printed materials.
* Acknowledgment plaque presented at conference . . .
19th NAMC update register & reserve.
It may be hard to believe but the 19th North American Mushroom
Conference (NAMC) is only two months away. We hope to see you February
18-20, 2007 for a stimulating conference program, spectacular . . .
Mushrooms on the menu.
Specialty mushrooms are eking out a larger share of fast casual
menu mentions and edging into more diverse territories. Fast casual
restaurants are discovering that putting more mushrooms on the . . .
Monterey Mushrooms announces Carl Victor Fields Scholarship
Awards for 2006-2007.(Brief article)
Monterey Mushrooms is pleased to continue with its annual tradition
of awarding educational scholarships to the dependent children of its
employees. For the 2006-2007 school year, 57 new or renewed . . .
Penn State announces research projects funded through Mushroom
Industry Endowment funds.(industry news)(Brief article)
The Mushroom Industry Endowment was established to provide monies
for research in the Penn State mushroom science program of the
Department of Plant Pathology. For the 2006/2007 period the . . .
Marketing "Surround Sound": covering the "path to
purchase" in 2007.(produce marketing)(Brief article)
With large budgets, it is easy to be a successful marketer. The
promoting company merely needs to buy media to touch consumers or buyers
at all points along the way to their purchase decision.
. . .
Driving consumers to "make it with mushrooms".(produce
marketing)(Brief article)
The Mushroom Council unveiled the "Make It With
Mushrooms" consumer contest to celebrate September's National
Mushroom Month, a way to encourage consumers to keep mushrooms top of
mind and use them . . .
Nutrition research program fueling media coverage.(Mushroom
Council's research)
Mushroom Council-funded research continues to dazzle consumers as
it generates significant media interest. In fact, it's stealing the
show. The research has garnered 77,533,172 media impressions, . . .
Mushroom mentions on chain menus continue to multiply.
The Mushroom Council has tracked mushroom mentions on the top 200
restaurant chain menus since 1998. Mushroom usage shows a steady
increase. According to the Food Beat report released in September . . .
Mushroom Council Consumer Targeting.
Meet Melissa
She's at the center of all the talk in the mushroom farm
community. You probably know a dozen different Melissas--she's 35+,
married and has a real love for life. Her passion for . . .
"Top chef" talks umami at mushroom-focused
luncheon.(Mushroom Council hosts luncheon)(Conference news)
The Mushroom Council hosted a luncheon for national magazine
editors in New York called "Umami Goes Mainstream with
Mushrooms" in September. The goal of the event was to encourage
editors to share . . .
Mushroom Council's strategic plan.(mushroom marketing)(Brief
article)
Last year in the December Produce Marketing issue of Mushroom News
we outlined the promotion strategy that the Council would use to create
demand and sustain grower value. While we are happy to . . .
Marketing methods.(Mushroom Council's marketing)(Brief
article)
The December Produce Marketing issue reviews some of the important
components of the marketing process. As we know, marketing is much more
complicated than matching a product with a buyer. It's . . .
19th NAMC--sponsors.
Our generous conference sponsors are listed here. Sponsors show
their support for the industry, help keep registration costs to a
minimum and permit the continuation of industry events. To have . . .
Advertise in Mushroom News.(mushroom imports)(Brief
article)
Reserve ad space now for the 2007 edition of Mushroom News. You
will reach a very selective target audience by advertising in our
monthly magazine. Naturally, advertisers look for a return on . . .
CAC Golf Tournament.(Community Action Council )(Brief
article)
The Community Awareness Scholarship Golf Tournament was held in
September at the Kennett Country Club in Kennett Square PA. The golf
outing raised more than $45,000 for community educational . . .
AMI directory corrections.(Correction notice)
Corrections to the directory:
Phone number for Clifford B. Keil, Ph.D. should be: 302/831-8882
The last line of the address for Wind River Mushrooms should be:
Shoshoni, WY . . .
Oyster mushroom genome to be sequenced.(Brief article)
A Spanish-led international team of scientists from 19 universities
and research centers is working on sequencing the genome of the Oyster
mushroom. Led by microbiology Professor Antonio Gerardo . . .
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